Marketing Commons^™

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory …

Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui

Faculty Articles

There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study …

2022-June-15-Grant Supports Esl Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Tennessee Board of Regents has awarded the college nearly $50,000 to fund the PEER-E2 program for another year.

PEER-E2, which stands for Promoting Engagement, Excellence, and Retention for English as a Second Language Students, began in September 2020 under Dr. Michele Williams. The 2022-2023 PEER-E2 program will consist of six main interventions:

• Specialized ESL pharmacy tutors
• A weekly language lab facilitated by an ESL instructor
• A peer support group
• Culture and language exchange events
• Focused recruiting of ESL students into the pharmacy program including a recruitment trip to Puerto Rico.
• Attending the Tennessee Society of Student Pharmacists (TSSP) Annual …

Gastro-Tourism Well-Being: The Interplays Of Salient And Enduring Determinants, Muhammet Kesgin, Irfan Onal, Ihsan Kazkondu, Muzaffer Uysal

Articles

Purpose-This research developed and tested an integrated structural gastro-tourism well-being model consisting of food-related lifestyle and leisure attitude as precursor of the consumption enjoyment of the gastro-tourism experience with satisfaction, life domain outcomes, tourism autobiographical memory and life satisfaction as outcomes of the consumption enjoyment. Design/methodology/approach – The conceptual model was assessed with quantitative data collected from tourists based on their deliberate and incidental gastro-tourism experiences (N=617). Findings – Findings indicated that enjoyment of gastro-tourism consumption experience significantly influences satisfaction, life domain outcomes, life satisfaction, and tourism autobiographical memory. Life domain outcomes and tourism autobiographical memory have enduring influence on …

2022-June-13-James H. Quillen Chair Of Excellence In Teaching And Learning, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 13, 2022) – East Tennessee State University’s Clemmer College has announced that Dr. Dawn A. Rowe will serve as the James H. Quillen Chair of Excellence in Teaching and Learning. She will assume her position on July 1, 2022.

The James H. Quillen Chair of Excellence in Teaching and Learning, originally established in 1994, is an endowed chair in the Clemmer College created specifically to address issues related to teaching, its relationship to learning and innovative practice and problem solving to enhance the future and quality of life in the region and beyond. It honors former …

Understanding Different Biases That Affect Theinvestor Decision Behaviour, Ashi Bansal, Kritika Arora, Manasi Mishra, Mohammad Haider, Shubham Sharma, Simran Gupta, Nidhi Singh

Management Dynamics

No abstract provided.

Role Of Financial Literacy And Self-Efficacy On Bias And Investment Decision Making, Ananya Tripathi, Niharika Agrawal, Kaushik Sharma, Gaurav Pandey, Shivam Verma, Smally ., Shrishti Mittal, Nidhi Singh

Management Dynamics

No abstract provided.

Behavioural Finance Effect On Stock Price Trends During Covid-19 Pandemic, Arpita Jain, Siddhi Agrawal, Simanta Goswami, Sidhant Banga, Suryakant Kumar, Nidhi Singh

Management Dynamics

No abstract provided.

Impact Of Orientation Program On Teacher's Performance, Akshay Kumar Mishra

Management Dynamics

No abstract provided.

2022-June-08-Meet Whitney Blessing ('25)- Rotation At Pinneys Prescription Shop, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Whitney Blessing (’25), from Kingsport, Tennessee, served a rotation at Pinney’s Prescription Shop in her hometown. Her preceptor is Dr. Spencer Pinney.

Learn more about her experience:

What does your day look like on rotation?

On a normal day of rotations, I was able to help count prescriptions, answer phones, assist the pharmacist and technicians in daily task, and administer immunizations to patients. During times that were slow, I was able to learn more about the medication adherence packaging, compounding, e-care plans, and MTM services that the pharmacy offers.

What is something unique about this rotation you might not …

Roles Of Indulgence Versus Restraint Culture And Ability To Savor The Moment In The Link Between Income And Subjective Well-Being, Bin Li, Sijun Wang, Xinyue Cui, Zhen Tang

Marketing & Business Law Faculty Works

Over the past few decades, various academic fields have reported contradictory findings regarding whether income is positively or negatively associated with subjective well-being (SWB). To reconcile the inconclusive observations, researchers tend to use various mediators and moderators that could explain why income is more strongly associated with SWB for certain groups of people and why income could be negatively associated with SWB for other groups. This study endeavored to first test additional mediation roles of financial satisfaction and a sense of control in the link between income and three related yet distinct measures of SWB: life satisfaction, happiness, and emotional …

2022-June-06-Etsu Hosting Event Celebrating Juneteenth, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 6, 2022) – East Tennessee State University will commemorate Juneteenth, a federal holiday that celebrates the end of slavery in the United States, in an on-campus event later this month.  

The celebration is planned for Friday, June 17, at 11:30 a.m. at the Mary V. Jordan Multicultural Center, located on the second floor of the renovated D.P. Culp Student Center.

Celebration is June 17

“This is an incredibly important holiday that we are pleased to say has grown in popularity in recent decades,” said Steven C. Ellis, interim director of the ETSU Multicultural Center. “We invite …

2022-June-03-Ccrhs Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 3, 2022) – The East Tennessee State University College of Clinical and Rehabilitative Health Sciences recognized its 2021 Distinguished Alumna and Hall of Fame inductees on Thursday, May 19.

Pictured from left-right are Joseph and Coreen Osucha, who accepted the ETSU College of Clinical and Rehabilitative Health Sciences Hall of Fame award presented posthumously to their daughter, Kimberly Ann Osucha; Hall of Fame honorees Danielle Garland, Karen A. Gibbs and Lisa Vaughn Tipton; and Distinguished Alumna Dr. Tiffany A. Love. Not pictured: Judith A. Johnson.

Dr. Tiffany A. Love is the college’s Distinguished Alumna. Love …

2022-June-03-Biomedical Sciences Research Grants, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 3, 2022)– Three researchers in the Department of Biomedical Sciences of East Tennessee State University’s Quillen College of Medicine recently received grant funding for projects that could impact the treatment of such wide-ranging ailments as Alzheimer’s disease, PTSD and a variety of inflammatory diseases

Dr. Russell Brown and his laboratory have partnered with P2D Bioscience Inc. of Cincinnati in developing a first-in-class treatment for Alzheimer’s disease. His project is a sub-award of $230,000 over two years from the National Institutes of Health (NIH), National Institute on Aging.

“Our drug is an orally effective combination that targets …

Introduction To The Special Issue On The Future Of Advertising, Sukki Yoon

Marketing Department Faculty Journal Articles

No abstract provided.

2022-June-02-Mba Capstone Project Collaborates With Ciidi Clinical Research Office, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2022) – The Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) at East Tennessee State University expanded operations in 2021 by creating a Clinical Research Office on the Quillen College of Medicine campus. The office functions as a facilitator for interprofessional and cross-disciplinary investigators as it pertains to basic, preclinical, clinical, and epidemiologic research.

“With CIIDI’s influx of recruitment rates, sample acquisition, and additional large-scale collaborative efforts, it was imperative to create a formal Clinical Research Office,” said James Adkins, director. “We have secured a physical space where the biomedical community can access our …

Consumer Confusion Caused By Nutrition Apps In Product Healthiness Evaluation, Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič

Economic and Business Review

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases …

Customer Satisfaction Index Of Singapore 2022: National Scorecard, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

This scorecard summarises the results of the CSISG 2022 satisfaction scores at the national, sector, sub-sector, and company levels. CSISG scores are generated based on the econometric modelling of survey data collected from end-users after the consumption of products and services. Company scores (in black) are weighted based on a separate incidence study. This incidence study helps determine each company’s sample profile and the local-tourist weights. Sub-sector scores (in blue) are derived as a weighted average of company scores, in proportion to the local and tourist incidence interactions with the constituent companies. Sector scores (in gold) are derived by aggregating …

Factors Influencing The Popularity Of Animation Series And Movies Among Chinese Audience On Online Video Websites, Shengyi Chen

Fordham Dissertations and Theses

Since 2010, online video platforms and computer animation technologies have been developing at an accelerated speed around the world. More and more animation works were produced by computers and then broadcast through new media, especially the online video platforms. With the help of computer technologies and the promotional effect of new media platforms, animation, a traditional art form, is gaining popularity among the youth around the world.

At the same time, animation producers often face a very real and challenging task – to decide whether to invest money in an animation program only with the script, a crude character …

2022-June-01-Community Voices, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Office of Equity and Inclusion has released its inaugural issue of Community Voices, a digital magazine whose purpose is to serve as a platform for cultural change by opening up dialogue centered around various issues experienced by those in the region and beyond. 

“This publication was birthed out of the need to expand the boundaries of equity and inclusion,” said Dr. Keith Johnson, vice president for Equity and Inclusion. “It opens dialogue beyond the walls of ETSU by including stories from individuals who represent not only the university, but the greater …

2022-June-01-Director Of The Center Of Excellence In Stem Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Clemmer College has announced that Dr. Alissa A. Lange will serve as the new director of the Center of Excellence in STEM Education (CESE). She will assume her position on July 1.

Established in 2005 and previously known as the Center of Excellence in Math and Science Education, the CESE is a collaborative partnership between Clemmer College, the College of Arts and Sciences and the College of Business and Technology with the goal of improving the quality of life in the Appalachian Highlands and beyond by further fostering and maintaining the excellence …

2022-June-01-Celebrating And Understanding Juneteenth, University Marketing And Communication, East Tennessee State University

ETSU News

Are you looking for ways to learn more about Juneteenth, a federal holiday that celebrates the end of slavery in the United States? East Tennessee State University has prepared resources to help the community better understand Juneteenth and Black American history.  

What is Juneteenth?  

Juneteenth officially became a national holiday in 2021. It commemorates the end of slavery in America at the conclusion of the Civil War. Juneteenth marks the day that enslaved people in Texas found out they were free on June 19, 1865.   

Books to read 

ETSU’s Dr. Elwood Watson, a professor of history, has written extensively …

2022-June-01-Color My World Healthy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Quillen College of Medicine students take part in numerous community outreach endeavors – from Remote Area Medical Events to Habitat for Humanity – in keeping with the college’s mission to reach the underserved. One opportunity unique to Quillen allows students to have an impact close to home, in the Carver Community of downtown Johnson City.

“Color My World Healthy” benefits both young and old in this predominantly Black community.

Through this program, Quillen students design and teach classes to students in after-school activities at the city’s Carver Recreation Center and Langston Centre in downtown. They teach such …

2022-June-01-Etsu Dance Professor Publishes New Book, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Foundations for Performance Training: Skills for the Actor-Dancer,” a new book by East Tennessee State University faculty member Cara Harker, explores the physical, emotional and practical components of performance training. The book aims to equip readers with the tools needed to successfully advance in their development as artists and entertainers.

“The book has a dual purpose – as a teaching tool and as a resource for students,” said Harker, professor and associate chair of the Department of Theatre and Dance.

Each chapter provides a perspective on subjects that students of acting and dance courses encounter throughout …

2022-June-01-Etsu Provost Selected For Leadership Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Kimberly D. McCorkle, Provost and Senior Vice President for Academics at East Tennessee State University, has been selected for the ninth class of Leadership Tennessee. She is one of 45 leaders from rural and urban counties across Tennessee who will spend the next year engaging in collaborative, non-partisan dialogue on issues of statewide importance.

Leadership Tennessee selects a new class of leaders annually to take part in statewide study while visiting different areas of Tennessee, learning best practices and analyzing important issues faced by Tennesseans. She was selected among a pool of more than 300 …

2022-June-01-Etsu Selects Dean For College Of Business And Technology, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Tony Pittarese, who served as interim dean of East Tennessee State University’s College of Business and Technology for a year and held the roles of senior associate dean and chair of the Department of Computing through 2021, will lead the college as dean. 

Dr. Kimberly D. McCorkle, provost and senior vice president for Academics at ETSU, announced the appointment in May following a months-long search.  

“Dr. Pittarese has been an integral part of the ETSU family since 2007 when he first joined us as an assistant professor,” said McCorkle. “Dr. Pittarese’s successes at ETSU, including …