Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7751)
- Higher Education (7416)
- Social and Behavioral Sciences (2892)
- Advertising and Promotion Management (1280)
- Business and Corporate Communications (1119)
-
- Public Affairs, Public Policy and Public Administration (873)
- Business Administration, Management, and Operations (840)
- Communication (816)
- Economics (771)
- Finance and Financial Management (584)
- Public Affairs (570)
- E-Commerce (560)
- Accounting (545)
- Entrepreneurial and Small Business Operations (539)
- Other Business (512)
- Sales and Merchandising (512)
- Arts and Humanities (500)
- Technology and Innovation (455)
- Sociology (406)
- Tourism and Travel (373)
- International Business (371)
- Hospitality Administration and Management (355)
- Physical Sciences and Mathematics (344)
- Management Information Systems (327)
- Public Relations and Advertising (317)
- Business Analytics (314)
- Organizational Behavior and Theory (312)
- Social Media (304)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (668)
- Morehead State University (667)
-
- Singapore Management University (476)
- De La Salle University (300)
- Technological University Dublin (249)
- Universitas Indonesia (234)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (194)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (161)
- University of Nevada, Las Vegas (155)
- Illinois State University (147)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (132)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Clark University (77)
- Keyword
-
- Marketing (1021)
- Social media (277)
- Advertising (193)
- Consumer behavior (187)
- Branding (164)
-
- Social Media (134)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- SIEC Historical Documents (82)
- Trust (81)
- Women (80)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- COVID-19 (76)
- Ethics (75)
- Innovation (75)
- Consumer Behavior (73)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (62)
- Tourism (62)
- Marketing strategy (61)
- Demographics (60)
- Management (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (668)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (319)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (165)
- Honors Theses (144)
- International Journal for Business Education (139)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- AMTP Proceedings 2022 (67)
- Publication Type
- File Type
Articles 271 - 300 of 16539
Full-Text Articles in Marketing
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Atlantic Marketing Association Proceedings
No abstract provided.
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Atlantic Marketing Association Proceedings
No abstract provided.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman
Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik
Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev
Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
Atlantic Marketing Association Proceedings
No abstract provided.
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Atlantic Marketing Association Proceedings
No abstract provided.
A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr
A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham
Atlantic Marketing Association Proceedings
No abstract provided.
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward
Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
Atlantic Marketing Association Proceedings
No abstract provided.
Video Streaming Services And Marketing Theory, Stephen Carlson
Video Streaming Services And Marketing Theory, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.