Marketing Commons^™

1967 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1967.

No. 69 1967 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 68 1966 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

1966 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from July to December of 1966.

1966 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1966.

No. 67 1966 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

Pasture Seed Production, 1966 : Statistics And Comments, B J. Quinlivan

Journal of the Department of Agriculture, Western Australia, Series 4

THE marketing of pasture seeds differs from that of some other primary products in that there are no guaranteed prices.

A knowledge of potential supply and demand for the various species and strains is just as important to the seed producer as good production techniques.

1965 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from July to December of 1965.

1965 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from January to June of 1965.

Agriculture In Western Australia. 3. The Economic Potential Of The Wongan-Ballidu Shire. Part 1, G D. Oliver, A. W. Hogstrom

Journal of the Department of Agriculture, Western Australia, Series 4

IN West Australian agriculture there is a considerable "backlog" of information available to farmers which is not being used in practical farming. This, of course, is true of agricultural industries anywhere in the world.

This "backlog" results in a big difference in productivity between the best farms and the "average" farms in each district.

This article is a simple economic study of the potential of one shire of Western Australia.

The Economic Potential Of The Wongan-Ballidu Shire. Part 2. Costs And Returns, G D. Oliver, A. W. Hogstrom

Journal of the Department of Agriculture, Western Australia, Series 4

THE potential of the Wongan-Ballidu Shire to produce increased quantities of grain, wool, sheep and meat up to the year 2,000 was estimated and discussed in the first part of this article (see last issue).

In this second and final part the financial returns likely to accrue to the shire and the individual farmers as a result of these increases are discussed.

No. 64 1964 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

1964 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from July to December of 1964.

A Study Of Sales Training Within The General Aviation Industry, Clyde Eli Harris Jr.

Graduate Theses and Dissertations

The study analyzed the manner in which the five leading utility aircraft companies conducted their sales training activities, the reasons for their methods of sales training, and the problems encountered in their sales training program. Sales training, as defined in this paper, refers to an organized attempt by the management of a business organization—in this instance a utility aircraft manufacturer—to advise, assist, prepare, discipline, teach, and educate the organization’s selling personnel at all levels so that better results—greater sales with less effort at lower costs—can be attained. Sales training in the general aviation industry appears to be important for three …

1964 January - July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from January to June of 1964.

No. 63 1964 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

Carton Packs For Granny Smith Apples, J S. Bloomfield

Journal of the Department of Agriculture, Western Australia, Series 4

THE demand for bruise-free apples by overseas buyers has been mainly responsible for the development of fibre board cartons as export apple containers.

Modern Developments In Bulk Handling Of Apples, J C. Rowbotham

Journal of the Department of Agriculture, Western Australia, Series 4

One of the results of mechanisation replacing physical labour has been the development of bulk handling of many commodities.

Apart from the saving of time, effort and cost, bulk handling of agricultural produce enables quicker harvesting at the right time.

Guard Against Bitter Pit, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Two seasons ago bitter pit' caused heavy rejections of apples for export overseas and bad trade publicity.

To avoid a repetition of this, precautions should be taken against bitter pit on all susceptible varieties.

An Assessment Of Cattle Husbandry Problems In Western Australia, W J O Wilkie

Journal of the Department of Agriculture, Western Australia, Series 4

THE science of animal husbandry deals with all those things which affect the welfare and productivity of our domestic animals.

The relative emphasis placed on welfare and productivity depends on whether the animals are kept as pets or for profit.

No. 62 1963 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

1963 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from July to December of 1963.

Employment Opportunities For Marketing Graduates: A Mail Survey Of The 500 Largest U.S. Industrial Corporations As Listed In The Fortune Directory 1962, Max L. Densmore

Masters Theses

Preface

The industrial corporate community is the source of employment for many business school students upon graduation. This study is concerned with finding where one classification of business students, the marketing majors, will be fitted into the corporation ranks through the offer and acceptance of employment.

The investigator wishes to express his appreciation to the many persons who extended their assistance by providing materials and data for the completion of this study.

Dr. Robert B. Trader of the Department of Marketing deserves special mention for the invaluable help and guidance he so willingly gave.

Factors Which Caused Changes In The Marketing Practices Of The Sutherland Paper Company In The Period 1950-1960, Leslie C. Eaton

Masters Theses

Introduction

The purpose of this paper is to examine and discuss changes in the marketing practices of the Sutherland Paper Company during the period from 1950 to 1960.

In order to examine and discuss the changes which have taken place it is necessary to examine the history of the Boxboard Industry and the Company to set the scene in its proper perspective.

Folding cartons have become very much a part of our lives, our culture, so that they are quite taken for granted much as we take our use of electricity or running water for granted.¹

In their daily …

No. 61 1963 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

1963 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases from January to June of 1963.

No. 60 1962 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 59 1962 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

Marketing Export Grapes, W R. Jamieson

Journal of the Department of Agriculture, Western Australia, Series 4

IN RECENT years there have been many changes in the buying power and of the availability of fresh fruit on our principal overseas grape market, Singapore.

The market has become highly competitive and trade acceptance today demands that only grapes having a large berry size for the particular variety be exported, and that the grapes arrive in sound condition.

1962, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State College press releases for 1962.