Marketing Commons^™

No. 52 1958 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 51 1958 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 50 1957 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 49 1957 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 48 1956 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 47 1956 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 46 1955 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 45 1955 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 44 1954 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 43 1954 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 42 1953 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 41 1952 November Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

No. 40 1952 April Review

International Journal for Business Education

This initiative documents the preservation and digital release of the organization’s historical print archives, representing decades of scholarship in international business education. By converting legacy issues into accessible online formats, the project enhances global access to foundational research, pedagogical innovations, and early thought leadership that shaped the field. The digitized collection provides educators, researchers, and practitioners with a comprehensive record of evolving theories, instructional practices, and international business trends. Making these archival materials publicly available supports continued inquiry, enables longitudinal analysis, and strengthens the discipline’s historical continuity. This effort reflects the organization’s commitment to advancing international business education by ensuring …

Opportunities Unlimited : Bryant College Helps Girls Win High Positions In Business

Historical Documents of Bryant University (1863-present)

This is a brochure from 1949 written to attract potential female students to Bryant College. It tells the story of Ginny, a fictional young woman attending Bryant with plans to enter the business world after graduation.

"The old high school crowd was breaking up, Ginny thought. Madge was going to the University to study English. Helen wanted to be a nurse. Eileen planned to continue her violin studies. But Ginny had other plans."

Betty Comes To Bryant College

Historical Documents of Bryant University (1863-present)

Promotional brochure written to convince career-minded female students to study business at Bryant College. It outlines the Bryant experience of the mid-40s in the story of Betty, a hypothetical student who enrolls in the School of Secretarial Science.

A College Of Higher Education For Business

Historical Documents of Bryant University (1863-present)

Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.

"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."

Correct Conduct For Career And College, Anne Kent

Historical Documents of Bryant University (1863-present)

Pamphlet outlining the rules of etiquette young female students should follow throughout their academic and business careers, as determined by Anne Kent and Emily Post.

Betty Wins A Malted

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.

Industrial Marketing: By Industries Of The Milwaukee Industrial Areas, William Stephen Jelenchick

Bachelors’ Theses

My main purpose in choosing this topic for my thesis is because in its development I have been able to have actual contacts with men in the field of marketing. This first-hand experience has added to my knowledge of marketing that I have attained at school. I have endeavored to develop this topic in such a manner that the reader is able to get an idea of how "Industrial Marketing" is carried on by local industries. In my introduction I have brought out the vastness of industry, and dependence of the population upon it for a livelihood. Two other topics …

Cost Accounting For Marketing, Frederick J. Bohling

Bachelors’ Theses

The purpose of this thesis, "Marketing Coat Accounting," is to present the theory underlying the application of ·the principles developed in production costing to the field of sales costing. Distribution coating is a relatively new function of cost accounting, most of the discussion of it having occurred since 1925. Consequently there is little history to recite, except that many firms have introduced sales costing methods with satisfactory and highly successful results.

Because of the frequent lack of sympathy between the accounting and sales departments, a brief outline ·of our present-day marketing organization is presented in order that the accountant may …

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fund raising effort to complete the construction of the Kentucky Building.

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fundraising campaign to complete the construction of the Kentucky Building.

Poster Advertising As A Modern Marketing Force, William F. Lukas

Bachelors’ Theses

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on …

Ua9/4 The Kentucky Building, College Heights Foundation

WKU Administration Documents

Pamphlet used in the Kentucky Building fundraising campaign. Contains testimonials by Irvin Cobb, Elizabeth Wood, Morgan Hughes, Arndt Stickles, Florence Ragland, J.R. Alexander, J.H. Clagett, Huston Quinn and John Townsend.

Marketing Manuscript, Marvin L. Tonkin

Bachelors’ Theses

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
• Summer School
• Western Car of Debaters in Collision
• Rocky Mountain Field Trip Progressing
• The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
• Know Kentucky Kanters are off to Learn State
• Training …

Reorganization Policy Of The Chicago, Milwaukee & St. Paul Railway Company, Rudolph Schmitt

Bachelors’ Theses

In setting forth the reorganization policy of the Chicago, Milwaukee & St. Paul Railway, it was decided to do so in a more or less chronological order, using as a starting point the month of January, 1925. The reason for this procedure is that the topic can best be developed step by step as the various incidences took place. It is more logical and natural to study a way of remedying a thing after one knows the why and wherefor. Similarly, a doctor first makes a diagnosis of a case before attempting to prescribe a means of relief. In this …

The Wholesale Marketing Of Food, Harold F. Loock

Bachelors’ Theses

Wholesaling is the gathering together in large quantities of products of varied sorts and from widely separated sources. The collection of such commodities by large shipments works for a lowered transportation toll and constant reservoirs of supplies at natural distributing centers "A wholesaler may be defined as a dealer who buys in large quantities and sells, generally in smaller quantities, to other dealers."

Standards Of Marketing Efficiency, Walter G. Schallitz

Bachelors’ Theses

In all business, profits depend ultimately upon the ability to sell goods and service advantageously. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house dealing chiefly in service instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most …

The Market For American Goods In The Orient, David J. Boulay

Bachelors’ Theses

This thesis is divided into five chapters. The first chapter contains an investigation of the products exported to China; the second chapter contains an account of our trade with Japan; the third describes our commerce with India; the fourth endeavors to make clear what commodities are marketed 1n the Philippine Islands; and the fifth chapter explains the kind of importing the countries of French Indo-China the Dutch East Indies. Australia. and New Zealand do from this country.