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Articles 16141 - 16170 of 16544
Full-Text Articles in Marketing
1987 November, Office Of Communications & Marketing, Morehead State University.
1987 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from November of 1987.
1987 October-December, Morehead State University. Office Of Athletics.
1987 October-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from October to December of 1987.
1987 October, Office Of Communications & Marketing, Morehead State University.
1987 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from October of 1987.
1987 September, Office Of Communications & Marketing, Morehead State University.
1987 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from September of 1987.
1987 August, Office Of Communications & Marketing, Morehead State University.
1987 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from August of 1987.
Hiring A Marketing Manager, S K Roy
Hiring A Marketing Manager, S K Roy
IIMB Management Review
Exponential Pvt. Ltd. (EPL) — a Bombay—based pharmaceutical company was engaged mainly in manufacturing formulations and marginally some bulk drugs. It achieved an annual turnover of about Rs. 10 crores, the result of a fast and consistent growth for eight years practically around 35% compounded annually, against the industry average of 25%. Growth was achieved partly due to the governmental policy supports for the Indian sector in this industry, but primarily because the company’s strongest product (a painkiller-cum—tranquiliser particularly effective for the smooth muscles of the body) had done exceedingly well and captured about 40% of the total analgesic market. …
1987 July, Office Of Communications & Marketing, Morehead State University.
1987 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from July of 1987.
1987 June, Office Of Communications & Marketing, Morehead State University.
1987 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from June of 1987.
1987 May, Office Of Communications & Marketing, Morehead State University.
1987 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from May of 1987.
1987 April, Office Of Communications & Marketing, Morehead State University.
1987 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from April of 1987.
No. 109 1987 April
International Journal for Business Education
SIEC Historical Documents
1987 March, Office Of Communications & Marketing, Morehead State University.
1987 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from March of 1987.
The Impact Of Cultural Patterns On Cognition And Intention In Singapore, Chin Tiong Tan, John U. Farley
The Impact Of Cultural Patterns On Cognition And Intention In Singapore, Chin Tiong Tan, John U. Farley
Research Collection Lee Kong Chian School Of Business
Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect.
1987 February, Office Of Communications & Marketing, Morehead State University.
1987 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from February of 1987.
1987 January-September, Morehead State University. Office Of Athletics.
1987 January-September, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to September of 1987.
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.
Irish Marketing Review, Vol.2, 1987, Unknown
Irish Marketing Review, Vol.2, 1987, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Work, Consumption, And The Joyless Consumer, Raymond Benton Jr.
Work, Consumption, And The Joyless Consumer, Raymond Benton Jr.
School of Business: Faculty Publications and Other Works
No abstract provided.
Live Sheep Exports : Market Update, E J. O'Loughlin
Live Sheep Exports : Market Update, E J. O'Loughlin
Journal of the Department of Agriculture, Western Australia, Series 4
The live sheep export trade has made an important contribution to the Western Australian sheep industry, with the value of exports peaking at $100 million f.o.b. in 1980-81. In that year Western Australia accounted for 61 per cent of the value of Australian exports of live sheep. In addition, the growth of the live export industry has contribuited to higher prices for other catagories of sheep than would otherwise have been the case.
Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan
Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan
Articles
This article examines the role and applicability of marketing in a public service organisation. It is argued that the changing external environment now facing many police agencies requires them to develop a marketing orientation if they are to continue to be effective. Obstacles to achieving this as well as the key factors that impinge on the public "image" of the police force are discussed. The authors then focus on a major study of the Dublin population's perception of its police force, the Garda Siochana, over a wide range of concerns. The research indicates that in general the Irish police force …
A Low-Involvement Choice Model For Consumer Panel Data, Cathal Brugha, Darach Turley
A Low-Involvement Choice Model For Consumer Panel Data, Cathal Brugha, Darach Turley
Articles
The long overdue surge of interest in consumer behaviour texts in low-involvement purchasing has only begun to gather momemtum. It often takes the form of asking whether concepts usually associated with high-involvement purchasing can be applied, albeit in a modified form, to low-involvement purchasing. One such concept is evoked set, that is the range of brands deemed acceptable by a consumer in a particular product area. This has characteristically been associated with consumption involving extensive pre-purchase search and evaluation. The consumer's evoked set is thus the brands he would actually consider purchasing in advance of the purchase event. However, when …
The Case For And Against Televised Political Advertising: Implications For Research And Public Policy, Gene R. Laczniak, Clarke L. Caywood
The Case For And Against Televised Political Advertising: Implications For Research And Public Policy, Gene R. Laczniak, Clarke L. Caywood
Marketing Faculty Research and Publications
No abstract provided.
Preference Modelling: Conjoint Analysis And Multi-Attribute Models, John Walsh, Patrick Roe
Preference Modelling: Conjoint Analysis And Multi-Attribute Models, John Walsh, Patrick Roe
Articles
While many multi-variate techniques have been applied frequently in Ireland, academics and practitioners alike have tended to shy away from incorporating conjoint analysis in their research. Conjoint analysis has been used extensively in other countries primarily to estimate consumers’ preferences for products whereas a less complex, easily applied technique, compositional multi-attribute modelling, has been used in Ireland for the same task. This study sets out to compare the powers of estimation or prediction of preference of both techniques. Unresolved areas in preference modelling, namely attribute order bias, learning effects and heterogeneity of preference structures, are addressed in an attempt to …
1987 January, Office Of Communications & Marketing, Morehead State University.
1987 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from January of 1987.
The Roles Of Marketing Management In Ports, With Special Emphasis On The East African Seaport Of Mombasa, Elly Sr Oluoch
The Roles Of Marketing Management In Ports, With Special Emphasis On The East African Seaport Of Mombasa, Elly Sr Oluoch
World Maritime University Dissertations
No abstract provided.
1986 December, Office Of Communications & Marketing, Morehead State University.
1986 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from December of 1986.
1986 November-December, Morehead State University. Office Of Athletics.
1986 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 1986.
No. 108 1986 November
International Journal for Business Education
SIEC Historical Documents
1986 November, Office Of Communications & Marketing, Morehead State University.
1986 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from November of 1986.
1986 October, Office Of Communications & Marketing, Morehead State University.
1986 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from October of 1986.