Marketing Commons^™

2003 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2003.

The Integrated Networks Model: Explaining Resource Allocations In Network Markets, Judy K. Frels, Tasadduq Shervani, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

The last decade has witnessed a shift from a focus on the value created by a single firm and product to an examination of the value created by networks of firms (or product ecosystems) in which assets are comingled with external entities. The authors examine these market-based assets in the context of network markets and propose an Integrated Networks model in which three types of networks-user, complements, and producer-add value or enhance the attractiveness of the associated focal product. The authors empirically test the proposed model by surveying information technology professionals on their resource allocation decisions regarding the Unix and …

Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-Way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act, Neil Robinson

Theses: Doctorates and Masters

Adolescent binge-drinking is an area of great concern in Australia as it is with many other developed countries around the world. Every year in Australia, Commonwealth and State health authorities invest considerable resources into trying to address this issue and the results have been described as being at best, mixed. Health promotion initiatives such as school programmes, media promotion and health programmes coupled w1th restrictions on supply of alcohol are all used to try and curb the incidence of adolescent binge drinking. In recent years television advertising has specifically been used to try and curb the incidence of adolescent binge-drinking …

On Researching Music In Everyday Life:Assessing The Musician As Producer Of Commercialised Music, Alan Bradshaw, Roger Sherlock, Pierre Mcdonagh

Articles

Adorno & Horkheimer (1998) argue that the Culture Industry generates cultural artefacts that fail to develop human consciousness and hence support the domination of the capitalist system. Steinert (2003) states that the pressures facing musicians to negotiate between the demands of the culture industry and the traditional role of the artist generates a fundamental contradiction within art which is symbolically enacted through artistic production. This study, which draws on on-going postgraduate research aims to develop a research framework that investigates how musicians negotiate this contradiction. The study considers if a more reflexive approach to art exists, typified by the Pop …

View From The Gallery, Geetha Mehra

IIMB Management Review

To develop a successful business in art, one has to rely a lot on intuition. Unlike other businesses, there is no data available, no rules to go by, and the product itself is, in a sense, intangible. Each work of art is unique, with a unique value. Stepping into this arena in the mid 80s, intrepid artrepreneur Geetha Mehra set up the Sakshi Gallery in Chennai to provide a space for Indian artists to exhibit their work to the public, and to further the cause of contemporary art in India. Learning and growing in the business, Ms Mehra went from …

Cit를 이용한 서비스실패와 복구에 관한 연구, Sung Wook Yoon, Kyung Mee Hwang

Asia Marketing Journal

No abstract provided.

대학교육 서비스품질 요인이 학생만족, 재입학의도 및 구전효과에 미치는 영향, Joo Sung Park, Jong Ho Kim, Yong Seop Shin

Asia Marketing Journal

No abstract provided.

한,일 양국 신세대의 소비문화에 관한 비교연구, Soug Shin Choi, Katakami Hiroshi, Gwang Bae Lee

Asia Marketing Journal

No abstract provided.

히트 상품 선정 10년의 현황 및 수렴 타당성 분석, Chan Su Park, Jun Suk Lee

Asia Marketing Journal

No abstract provided.

마케팅성과모델을 이용한 제조기업과 서비스기업의 비교, Sung Joon Yoon, Gai Bong Choi

Asia Marketing Journal

No abstract provided.

2002 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2002.

The Role Of Commitment In Relationship Marketing In Consumer Services: An Airline Perspective, Ceara Cooper

Masters

This study proposes a relationship marketing model, which identifies the antecedents of commitment in the context of consumer services. The literature review initially considers relationship marketing (RM) and the concept of commitment from the context of the marketing and social psychology literature. Commitment is a key element of RM. If parties to a relationship are not committed, the relationship risks dissolution. In this study, commitment is conceptualised as having two distinct dimension i.e. affective and calculative commitment. Affective commitment represents a positive motivation for relationship continuance, whereas calculative commitment represents a negative motivation. Many studies consider commitment to be a …

2002 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2002.

Measuring Roi: Is It Worth It? Interview By Richard K Thomas, David Marlowe, Daniel Fell, Sheb L. True, Chuck Mcleester

Faculty Articles

Return on investment (ROI) for healthcare marketing is a hot topic among healthcare professionals. It has been discussed off and on in the past, but recent financial developments in healthcare have brought it to the forefront. Today, because of financial pressures, all operational efforts (including marketing) are under intense scrutiny, making the bottom line more important than ever.

2002 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2002.

The Arduous Path To Brand Loyalty, B S Bhatia, Anupam Bawa

IIMB Management Review

Brand loyalty is a highly sought after goal. But how do some of the commonly used marketing strategies fare vis-à-vis this goal? B S Bhatia and Anupam Bawa explored the relationship of nine elements of marketing strategy — market share, competitive strategy, pricing strategy, promotion scheme, advertisement, perceived level of advertising, media used for advertising, factors influencing first purchase and type of distribution outlet used — to brand loyalty. Data was collected from 300 households, both rural and urban, belonging to all income groups, in two districts of Punjab and in Chandigarh. The products included in the scope of the …

2002 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2002.

유통경로내 기회주의의 통제메커니즘이 관계의 질에 미치는 영향, Heung Sup Lee, Jung Sun Park, Young Kyun Lim

Asia Marketing Journal

No abstract provided.

신제품 개발팀의 특성이 신제품 개발 성과에 미치는 영향, Hyung Jun Kim

Asia Marketing Journal

No abstract provided.

고객세분시장에 따른 Ktf의 브랜드전략, Sang Yong Kim, Seo Il Chaiy, Min Hi Hahn

Asia Marketing Journal

No abstract provided.

제품 개발과 디자인의 성공 사례, Hyong Jae Rhee, Gill Sang Ahn

Asia Marketing Journal

No abstract provided.

두산 "산" 소주, Sang Man Han, Young Won Ha

Asia Marketing Journal

No abstract provided.

롯데리아의 성공 사례, Young Seok Son, Jae Il Kim

Asia Marketing Journal

No abstract provided.

Cauliflowers In Western Australia - An Industry Plan, Paul Mattingley

Agriculture reports

The Western Australian cauliflower industry is largely centered around the south-west of the State which, with its cool winter climate and medium to heavy loam soils is well suited to year round cauliflower production and accounts for 77% of State’s output. The Shire of Manjimup alone accounts for about 60% of the State’s cauliflower production. The second most significant region is the Swan Coastal Plain which has lighter soils, and a warmer climate. The Swan Coastal Plain is also suitable for year round production.

Market analysis indicates that West Australian cauliflower, whilst appearing more expensive than produce from the Eastern …

Branding Of Professional Service Firms, Aditi Balasubramaniam

Honors Capstones

No abstract provided.

2002 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2002.

Leveraging Internet Technologies In B2b Relationships, Sandy D. Jap, Jakki J. Mohr

Management and Marketing Faculty Publications

Why is it that two firms can use the Internet in the same way (e.g., to reach new customers) and achieve very different outcomes? How can firms better allocate and subsequently leverage the investments they make in Internet technologies? This article shows that e-commerce technologies cannot be successfully leveraged without considering the organizational relationships in which the technologies are being embedded. By properly matching the B2B context with Internet technologies, firms can be in a better position not only to achieve significant economic outcomes, but also to attain sustainable competitive advantages, improve coordination and collaboration processes, and decrease channel resistance.

An Exploratory Study On The Relationships Among Electorate's Voting Behavior, Party Identification, Personal Values, And Demographic Characteristics, Kuan-Shun Chiu

Doctoral Dissertations

This study was proposed to examine if there existed significant differences in voters' party identification and voting behavior due to gender, race, age, income, education and personal values.

The sample was chosen from eligible voters in Florida. Of the 1500 questionnaires managed, 161 were identified as useable. The sample was representative of the results of 2000 presidential election in Florida with respect to voters' gender, race, income, and voting choice by party identification. Statistical techniques used were ANOVAs, Chi-square statistics, factor analysis, and logistic regression.

This study demonstrates how personal values may be associated with demographic characteristics to create a …

2002 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2002.

고객만족과 고객충성도의 결정요인에 관한 연구, Joon Young Lim, Jae Young Lim

Asia Marketing Journal

No abstract provided.