Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7754)
- Higher Education (7418)
- Social and Behavioral Sciences (3038)
- Advertising and Promotion Management (1295)
- Business and Corporate Communications (1125)
-
- Economics (889)
- Public Affairs, Public Policy and Public Administration (876)
- Business Administration, Management, and Operations (855)
- Communication (828)
- Finance and Financial Management (702)
- Accounting (659)
- E-Commerce (582)
- Public Affairs (572)
- Entrepreneurial and Small Business Operations (541)
- Other Business (522)
- Sales and Merchandising (517)
- Arts and Humanities (505)
- Technology and Innovation (458)
- Sociology (410)
- Tourism and Travel (378)
- International Business (373)
- Hospitality Administration and Management (357)
- Physical Sciences and Mathematics (352)
- Management Information Systems (328)
- Public Relations and Advertising (320)
- Business Analytics (315)
- Organizational Behavior and Theory (313)
- Social Media (306)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (669)
-
- Singapore Management University (479)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (197)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (165)
- University of Nevada, Las Vegas (156)
- Illinois State University (147)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (109)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- University of Malaya (90)
- Edith Cowan University (84)
- Keyword
-
- Marketing (1023)
- Social media (277)
- Advertising (193)
- Consumer behavior (192)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- COVID-19 (78)
- Innovation (78)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (76)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (569)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (321)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (92)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 151 - 180 of 16742
Full-Text Articles in Marketing
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
Atlantic Marketing Association Proceedings
No abstract provided.
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified, Kirsten Passyn
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified, Kirsten Passyn
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
Atlantic Marketing Association Proceedings
No abstract provided.
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Atlantic Marketing Association Proceedings
No abstract provided.
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
Atlantic Marketing Association Proceedings
No abstract provided.
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Atlantic Marketing Association Proceedings
No abstract provided.
To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: When Free Is Too Much To Pay, Rebecca Burcham
Case: When Free Is Too Much To Pay, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Atlantic Marketing Association Proceedings
No abstract provided.
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Atlantic Marketing Association Proceedings
No abstract provided.
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall
Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall
Atlantic Marketing Association Proceedings
No abstract provided.
The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young
The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham
Atlantic Marketing Association Proceedings
No abstract provided.