Marketing Commons^™

Book Review: Kfc In China: Secret Recipe For Success By Warren Liu, Knowledge@Smu

Knowledge@SMU

Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success.

Pomegranates - New Woolbelt Opportunities, Department Of Agriculture And Food, Western Australia

Horticulture published reports

The capture of fresh surface water has the potential to open up areas of the 'woolbelt' of Western Australia to intensive agricultural industries.

In 2005-06 the Department of Agriculture and Food (DAFWA) investigated surface run-off in the medium rainfall zone (500-825 mm) of south-western Australia. It aimed to identify areas with sufficient freshwater resources and suitable land for intensive production.

The scoping study, based on broad scale modelling and land-soil capability assessment, found that there was some potential to develop large reliable water supplies to support perennial horticulture.

Optimal Lot-Sizing, Pricing, And Product Intergenerational Lifestyle Decisions For The Case Of Disruptive Innovations In Fashion, Ryan Samuel Sale

Doctoral Dissertations

The objective of this dissertation is to determine production schedules, production quantities, selling prices, and new product introduction timing to fulfill deterministic price-dependent demand for a series of products in such a way as to maximize profit per period.

In order to accomplish the above task, some main assumptions are made. First, it is assumed that the series of products being considered are associated with sequential non-disruptive innovations in technology as well as disruptive innovations in fashion. That is to say, the products represent subsequent generations in the same family of products in an industry that experiences repeated minor technological …

2008-October-01-President’S Classroom Earns Case Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson

WCBT Faculty Publications

Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …

A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning, bulimia and anorexia nervosa. The key question for both marketers and policy makers is what is the best way to understand the Gen Y segment? The vanity concept is used in this study as a way to understand the Gen Y consumer segment. The purpose of this paper is to examine vanity perceptions (cross-nationally and by …

2008 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2008.

Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze

Research Collection Lee Kong Chian School Of Business

We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions and generate early predictions of an individual campaign's performance (as measured by open and click propensities). We apply this pretesting methodology to 25 e-mail campaigns and find that the method is able to produce in an hour and fifteen minutes estimates that are more accurate and more reliable than those that the …

2008-September-30-Business And Technology Initiates ‘Executive In The Classroom’ Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Look Out Below, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Concert Band, Wind Ensemble To Perform In Fall Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Staff Convocation Remarks By President Stanton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Lin Daiyu--An Unyielding Girl In A Stifling Society, Haiwang Yuan

DLPS Faculty Publications

Lin Daiyu is a famous Chinese young woman created by one of the four classic Chinese novels titled A Dream of the Red Mansions. The loss of her love and life was the result of a society where human choices were suppressed. Her story shows that in a society full of intrigues and corruption, a girl as pure and naive as her could never survive.

Ding Ling, Haiwang Yuan

DLPS Faculty Publications

Ding Ling is one of the most controversial women of intellect in contemporary Chinese history. A writer, activist, and a CPC member, her life, legendary as it was, reflected the ups and downs of the modern and contemporary Chinese history.

Monkey King, Haiwang Yuan

DLPS Faculty Publications

Journey to the West creates a monkey hero known as the Monkey King. The classic Chinese novel is epitomizes various aspects of the Chinese civilization, particularly in terms of its religions, its indigenous popular beliefs in particular.

Chinese Fireworks, Haiwang Yuan

DLPS Faculty Publications

This article introduces the history of fireworks in China, including its recorded and legendary origins. It also discusses the production of and market for the fireworks. Current challenges and innovations are also mentioned.

2008-September-01-Appalachia: A Visual Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2008.

Choice Models In Marketing: Economic Assumptions, Challenges And Trends, Chandukala, Sandeep R., Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

Research Collection Lee Kong Chian School Of Business

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that …

Chinese Ethnicities And Their Culture: An Overview, Haiwang Yuan

DLPS Faculty Publications

China, the most populous country in the world, is also a nation of great diversity. In addition to the majority population of Han Chinese, there are some 55 officially recognized national minorities--including Tibetan, Mongol, Manchu, Zhuang, Dai, and Gaoshan. The folklore of these minorities is often obscure and difficult to find in the English-speaking world, as is information about the people, their cultural histories, and their traditional customs. This book fills a gap by offering more than 50 representative folktales from China's minorities, as well as background information on each of the ethnic groups.

Study On The Development Of Cosco Dry Bulk Transportation, Bo Yang

World Maritime University Dissertations

No abstract provided.

The Comparative Study Of Container Logistics And Marketing Channel Design Of Shanghai Waigaoqiao And Yangshan Container Terminal, Xiaodong Chen

World Maritime University Dissertations

No abstract provided.

Research On The Competitive Strategies Of China Shipping Container Lines, Mingzhi Song

World Maritime University Dissertations

No abstract provided.

Create, Connect, Convince: Jörg Dietzel On Advertising, Branding And Communications, Knowledge@Smu

Knowledge@SMU

Advertising veteran, Jörg Dietzel, runs his own company, Jörg Dietzel Brand Consultants, in Singapore and Jakarta. He also teaches classes in branding, advertising and communications at the Singapore Management University, and is currently hosting a four-part TV series, “The Consultant”, produced by Channel News Asia. Knowledge@SMU spoke to Dietzel about his new book, Create l Connect l Convince.

An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki Mohr

Marketing Faculty Publications and Presentations

We are pleased to introduce this special issue on marketing of high-technology products and innovations. High-technology industries are distinguished by increasing turbulence, and time-and information-intensive environments (Mohr, Sengupta, & Slater, in press). Additionally, issues related to unique characteristics like network effects, dominant design, and technological standards increase complexity in identifying, implementing, and evaluating marketing strategies in such environments (Hills & Sarin, 2003). This special issue features papers that contribute theoretically, methodologically, and substantively to enhancing our understanding of marketing strategies in high-tech environments.

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

2008 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2008.

The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean

UNLV Theses, Dissertations, Professional Papers, and Capstones

The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …

Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf

UNLV Theses, Dissertations, Professional Papers, and Capstones

According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).

해외 복수 시장 진출 기업의 제품 매출 이륙 시점 예측 모형에 관한 연구, Jai Hak Chung, Ho Kyung Chung

Asia Marketing Journal

The objective of our study is to provide an exploratory model for forecasting sales take-off timing of a product in the context of multi-national markets. We evaluated the usefulness of key predictors such as multiple market information, product attributes, price, and sales for the forecasting of sales take-off timing by applying the suggested model to monthly sales data for PDP and LCD TV provided by a Korean electronics manufacturer. We have found some important results for global companies from the empirical analysis. Firstly, innovation coefficients obtained from sales data of a particular product in other markets can provide the most …