Marketing Commons^™

2008-December-12-Etsu Army Rotc Commissioning Ceremony, University Marketing And Communications

ETSU News

No abstract provided.

Slides: Lower Arkansas Valley Super Ditch Company, Inc.: Water Leasing Program, Peter Nichols

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Peter Nichols, General Counsel of the Lower Arkansas Valley “Super Ditch” Company, Trout, Raley, Montano, Witwer & Freeman PC, Colorado

33 slides

Slides: Idaho Rental Pool: Rules And Procedures, Idaho Water Resource Board, Jerry R. Rigby

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Jerry Rigby, Counsel for Fremont‐Madison Irrigation District, Rigby, Thatcher, Andrus, Rigby & Moeller, Idaho

25 slides

Agenda: Evolving Regional Frameworks For Ag-To-Urban Water Transfers, University Of Colorado Boulder. Natural Resources Law Center, Western Water Policy Program, Western Water Assessment (Program), Red Lodge Clearinghouse

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

The permanent transfer of water from agricultural users to municipalities has become a common feature of water management in several western states. In many cases, these voluntary market‐based transfers provide significant benefits to both the buyers and sellers, but many third parties—including remaining irrigators, rural businesses and communities dependent upon agricultural economies—have been negatively impacted. While some impacts of these so‐called “buy and dry” transfers are largely unavoidable, many can be lessened by temporary arrangements that only shift water to cities in years when municipal supplies are inadequate, such as drought and post‐drought storage recovery, and by consolidating individual farm‐to‐city …

Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Ed Smith, General Manager, Palo Verde Irrigation District, Southern California

25 slides

2008-December-11-Frist Global Health Scholars Program Established, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-11-Etsu Community Collects Food, Money For Successful Holiday Food Drive, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-11-‘Etsu Gives Back’ Surpasses Goal, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-11-'Surviving The Holidays With Yoga' – A Women’S Health Series Lunch Break Seminar, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-10-Dr. Ted Olson To Edit The Charles K. Wolfe American Music Series, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-09-Etsu Foundation Achieves Stellar Audit Report For 22nd Year, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-08-Holiday Gifts And ‘Guaranteed’ Family Fun At Natural History Museum, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-08-Holiday Gifts, Family Fun At Natural History Museum, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-05-Briley Interviewed For Hbo Sports Documentary, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-05-Etsu’S Second Habitat For Humanity House Dedicated, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-05-Panhellenic Assoc. Assists With Girls On The Run, University Marketing And Communications

ETSU News

No abstract provided.

2008-December-04-‘Poetry Open Mic’ To Be Held At Acoustic Coffeehouse, University Marketing And Communications

ETSU News

No abstract provided.

Decision Support Models For Movies: Making Science Out Of An Art, Knowledge@Smu

Knowledge@SMU

Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”.

2008 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2008.

Downtown Revitalization: Consumers' And City Planners' Perceived Barriers To Integrating Large-Scale Retail Into The Downtown, Jennifer M. Donofrio

Master's Theses

Statement of Problem

Revitalization of downtowns across America continues to be challenged by the shift to the suburbs. The barriers to integrating large-scale retail in a small, medium, and large city downtown were examined.

Forces of Data

The System View Planning Theory (Taylor, 1998) guided the study of city planners’ and consumers’ perceived barriers to integrating large scale retail into the downtown. In order to ascertain the barriers to integrating large-scale retail into the downtown intercept-surveys with consumers (n=30, responded to the intercept survey in each city) and interviews with city planners were conducted.

Conclusion Reached

Some significant differences were …

Defensive Relationship Marketing: Avoiding Decreasing Sales From Customers In Consumer Goods Mass Markets, Sabine Moeller, Martin Fassnacht, Sonja Klose

Research Collection Lee Kong Chian School Of Business

Enhancing customers' positive attitude towards a company does not exploit the whole potential of what can be done to increase sales. A more defensive approach focuses on the avoidance of customers' negative attitudes and behavior of withdrawal. Since research on this approach is scarce we aim to contribute by developing a model of how retailers can avoid decreasing sales in consumer goods mass markets. According to our aim we focus on customers who have already begun to decrease their sales. Our results show that core performance and trust in the future performance are the silver bullets to avoid decreasing sales.

Brand Loyalty In Fast Moving Consumer Good Markets: The Role Of Bonds, Rose Leahy

Dept. of Marketing & International Business Publications

This paper examines the concept of brand loyalty in Fast Moving Consumer Good (FMCG) markets. The primary objective of the study was to explore why loyalty develops in FMCG markets from the consumers’ perspective. In addition, this study explored the consumers’ perspective on the types of bonds that exist in FMCG markets and the role of bonds in the development of brand loyalty.

The dominant conclusion arising from this study is that brand loyalty exists in FMCG markets for both cognitive and emotional reasons. Essentially this research determined that the development of brand loyalty is predicated on the development of …

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

2008-November-26-Buckle Up Every Trip, Every Time, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-26-Creating, Maintaining Healthy Bones Theme Of Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-26-Hoover Studies Nerves That Control Heart Function, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-26-Philosophy Students, Faculty Win Acclaim Atiinternational Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-26-Banc Intranets Succeeds Despite Banking Crisis, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-26-Carter Railroad Museum To Hold Holiday Workshops, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-November-25-View Of Cancer As Fatal Is Barrier To Prevention, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.