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Articles 13771 - 13800 of 16672

Full-Text Articles in Marketing

Elements Food Group Marketing Plan, Lacey Murillo Dec 2010

Elements Food Group Marketing Plan, Lacey Murillo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides Elements Food Group with a detailed strategic marketing plan that will assist in increasing revenues and solidify the “Elements” brand within the greater Los Angeles area. Through extensive research into the local history of the Pasadena Playhouse District, the financial history of the Pasadena Playhouse building, and the past failures of the restaurant space attached to the playhouse a marketing plan was developed that provides a thorough analysis and understanding of how Elements Kitchen can increase revenues. Building a strong online marketing brand through multiple outlets paired with a guerilla- style marketing to the surrounding community will …

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Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez Dec 2010

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

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Consumers' Attitudes Towards Traceability Of Food And Meat Products, Kulmani Rana Dec 2010

Consumers' Attitudes Towards Traceability Of Food And Meat Products, Kulmani Rana

Honors Theses

The purpose of this research is to survey consumers on their support for Radio Frequency Identification tags on fruit and vegetable containers and their willingness to pay for traceability of meat products. Ironically, there is no single universally accepted definition of traceability. There is evidence that the US has fallen behind its major trading partners in terms of implementing a nationwide food traceability system. Researchers in the past have concluded that consumers' WTP for traceability increases significantly when bundled with additional assurances. There is real concern among consumers about implementation of traceability systems in food as well as meat products. …

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Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives, Michel Tuan Pham, Hannah H. Chang Dec 2010

Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives, Michel Tuan Pham, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

This research investigates the effects of regulatory focus on alternative search and consideration set formation in consumer decision making. Results from three experiments yield two primary findings. First, promotion-focused consumers tend to search for alternatives at a more global level, whereas prevention-focused consumers tend to search for alternatives at a more local level. Second, promotionfocused consumers tend to have larger consideration sets than do preventionfocused consumers. Building on these two primary findings, it is additionally shown that whereas promotion-focused consumers attach relatively greater value to options chosen from hierarchically structured sets, prevention-focused consumers attach relatively greater value to options chosen …

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Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany Nov 2010

Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany

Faculty Publications

Like business travel, where the primary focus is on business and travel is the simply the conduit by which it is performed, medical tourism is a growing trend in which individuals journey to foreign countries primarily to secure specific medical procedures or health benefits. The medical tourist is a newly defined segment of the travel industry, and while still small in numbers, is growing rapidly. This paper seeks to identify research questions related to the hospitality elements that contribute to the medical tourism experience. The answers to these may aid hoteliers, tourism operations, and visitor bureaus better understand, service and …

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The Main Determinants Of Bollywood Movie Box Office Sales, Marc Fetscherin Nov 2010

The Main Determinants Of Bollywood Movie Box Office Sales, Marc Fetscherin

Faculty Publications

The Indian film industry produces more movies and sells more tickets than any other movie industry, with revenues second only to those of the US film industry. We employ a two-by-two research design using a set of multiple regression analyses for two different countries of destination for Bollywood movies for two dependent variables. By examining data and testing our hypotheses on a sample of 330 films, we identify effects related to brand, product, distribution and consumers on opening week as well as total box office sales both individually and collectively. Our results show that the categories of variables affecting Bollywood …

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Carnival Corporation & Plc, Ye Zhou Nov 2010

Carnival Corporation & Plc, Ye Zhou

MBA Student Scholarship

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).

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Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert Nov 2010

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

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Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking., Tan Hui Lee Nov 2010

Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking., Tan Hui Lee

Student Works (2010-2019)

In Malaysia, Internet Banking has been evaluated in many ways, often in the aspect of adoption and implementation. In this paper, we review Internet Banking from the competitive environment and consumer perspectives with the purpose to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive word-of-mouth (WOM). It was found that website usability and customer satisfaction enhances customer loyalty and word-of-mouth in the Malaysia Internet Banking. It was also discovered that customer satisfaction mediates the relationship between website usability and customer loyalty as well as between website usability and WOM, and that customer loyalty …

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Survey On Customer's Perception Of Their Main Banker's Value Disciplines And Service Loyalty : A Case Of Retail Banking Customers In Malaysia., Ng Oy Lin Nov 2010

Survey On Customer's Perception Of Their Main Banker's Value Disciplines And Service Loyalty : A Case Of Retail Banking Customers In Malaysia., Ng Oy Lin

Student Works (2010-2019)

Being the main banker often enable banks to secure the share of customer’s wallet. However, this position is under threat in view of further market liberalization and technology advancement in the industry. Previous studies have shown that organizations are able to achieve market leadership by delivering comprehensive value delivery strategies which comprise of operational excellence, product leadership and customer intimacy. As organizations often have limited resources, it is paramount to select one of the three value disciplines to be delivered above industry standards but at the same time, ensuring that the other two value disciplines which are not selected, continued …

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Functional Food And Malaysian Consumers., Tan Li Li Nov 2010

Functional Food And Malaysian Consumers., Tan Li Li

Student Works (2010-2019)

Functional Food refers to foods and beverages that have beneficial effects beyond that of basic nutrition, purposeful to improve health and reduce the risk of diseases (IFIC, 2009). Different ethnic, cultures and religions perceive products differently in Malaysia. Therefore, marketers may have difficulties to reach out to their target market. The purpose of this research paper is to investigate the factors affecting the purchase intention of Functional Food in Malaysia. It is imperative to note that attitude, health consciousness, religion and beliefs are important factors which influence consumers purchase intention of Functional Food in Malaysia. The researcher has developed 56 …

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Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa Nov 2010

Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa

Student Works (2010-2019)

Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …

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Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa Nov 2010

Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa

Student Works (2010-2019)

Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …

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2010 November, Office Of Communications & Marketing, Morehead State University. Nov 2010

2010 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2010.

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은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구, Hong Youl Ha, Chang Bok Choi Oct 2010

은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구, Hong Youl Ha, Chang Bok Choi

Asia Marketing Journal

The notion of customer orientation is now importantly considered in the context of banking industries. Despite customer-oriented organizational cultures, there are few studies addressing the relationship between customer orientation and its outcomes. In particular, this study aims at testing the effect of customer orientation as a key marketing effort designed by a bank. This is because interest rate sensitivity is critical for evaluating banking services after raising the base rate. In so doing, first, this study investigates the relationships among customer orientation, interest rate sensitivity, and customer loyalty. Second, this paper examines how the moderating effects of both deposit interest …

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고객참여 제품개발이 기업 가치에 미치는 영향, Jong Kuk Lee Oct 2010

고객참여 제품개발이 기업 가치에 미치는 영향, Jong Kuk Lee

Asia Marketing Journal

Customer participation is a strategic tool to facilitate the process of developing new products. This study distinguishes between two types of customer participation-customer codevelopment and contract development, and examines the benefits of customer codevelopment relative to contract development for firm value through an event study. The analysis of customer participation announcements in the biotechnology and pharmaceutical industries shows that the benefits of customer codevelopment relative to contract development on firm value are contingent upon firm- and relationship- level factors. Specifically, this study finds that the announcement of customer codveloplment contributes better to abnormal stock returns of a firm when the …

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경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향, Han Joon Lee, Jong Chul Park Oct 2010

경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향, Han Joon Lee, Jong Chul Park

Asia Marketing Journal

This research examined (1) the effects of the large scaled corporations` performances in the area of corporate economic responsibilities and corporate philanthropic responsibilities on the anti-corporate sentiments and (2) the effects of the anti-corporate sentiments on the consumers` evaluations of the large scaled corporations. The results of path analysis revealed that the corporate performances in philanthropic responsibilities had a negative effect on the anti-corporate sentiments as expected. However, different from the expectation, the corporate performances in economic responsibilities had a positive influence on the anti-corporate sentiments. This unexpected relationship between economic responsibilities and anti-corporate sentiments might be caused by the …

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Cj오쇼핑의 혁신적인 소매유통전략, Sang Lin Han, Sang Hyun Lee, Sung Tae Hong Oct 2010

Cj오쇼핑의 혁신적인 소매유통전략, Sang Lin Han, Sang Hyun Lee, Sung Tae Hong

Asia Marketing Journal

CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.

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사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구, Sang Hoon Kim, Hyun Jung Park, Bang Hyung Lee Oct 2010

사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구, Sang Hoon Kim, Hyun Jung Park, Bang Hyung Lee

Asia Marketing Journal

Typically, marketing literature on innovation diffusion has focused on the pre-adoption process and only a few studies explicitly examined consumers` post-adoption behavior of innovative mobile services. Besides, prior use diffusion research has considered the variables that determine the consumers` initial adoption in explaining the post adoption usage behavior. However, behavioral sciences and individual psychology suggest that social influences are a potentially important determinant of usage behavior as well. The purpose of this study is to investigate into the effects of network factor and brand identification as social influences on the consumers` use diffusion or continued usage intention of a mobile …

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블랙야크의 Bi(Brand Identity) 강화전략, Chang Jo Yoo, Sang Hyun Lee, Jung Ok Jeon Oct 2010

블랙야크의 Bi(Brand Identity) 강화전략, Chang Jo Yoo, Sang Hyun Lee, Jung Ok Jeon

Asia Marketing Journal

There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak`s strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.

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Restaurant Sales: Grocery, Wholesale & Foodservice Sales, Timothy A. Woods, Miranda Hileman Oct 2010

Restaurant Sales: Grocery, Wholesale & Foodservice Sales, Timothy A. Woods, Miranda Hileman

Agricultural Economics Presentations

No abstract provided.

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2010 October, Office Of Communications & Marketing, Morehead State University. Oct 2010

2010 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2010.

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The Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy Lough, Jennifer Renee Pharr Oct 2010

The Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy Lough, Jennifer Renee Pharr

Journal of Applied Marketing Theory

Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …

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Understanding How Graphic Pictorial Warnings Work On Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup Oct 2010

Understanding How Graphic Pictorial Warnings Work On Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup

Marketing Faculty Research and Publications

The 2009 Family Smoking Prevention and Tobacco Control Act requires cigarette packages to contain stronger warnings in the form of color, graphic pictures depicting the negative health consequences of smoking. The authors present results from a between-subjects experiment with more than 500 smokers that test (1) the effectiveness of pictorial warnings that vary in their graphic depiction of the warning and (2) an underlying mechanism proposed to drive potential effects of the manipulation of the graphic depiction. The findings indicate that more graphic pictorial warning depictions strengthen smokers’ intentions to quit smoking. Recall of warning message statements is reduced by …

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Can Corrective Ad Statements Based On U.S. V. Philip Morris Usa Inc. Affect Consumer Beliefs About Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton Oct 2010

Can Corrective Ad Statements Based On U.S. V. Philip Morris Usa Inc. Affect Consumer Beliefs About Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton

Marketing Faculty Research and Publications

To comply with the court's ruling in U.S. v. Philip Morris USA Inc., tobacco companies must fund a large advertising campaign to 'correct' smoking beliefs about which consumers may have been misled as a result of past deceptive practices of tobacco companies. The authors use an ad copy experiment to examine (1) the effects of different versions of corrective ad statements that plaintiff intervenors submitted to the court on multi-item belief measures and (2) the impact of the ad versions and beliefs on general attitudes toward smoking across current adult smokers and nonsmokers. The tested ad versions include a …

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Diversity Awareness Among A Diverse Business Student Population: Insights And Curriculum Implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, Dianna Blankenship Oct 2010

Diversity Awareness Among A Diverse Business Student Population: Insights And Curriculum Implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, Dianna Blankenship

Marketing Faculty Publications

This paper addresses insights gathered from business students enrolled in a Hispanic Serving University (HSU)and resulting curriculum implications related to the continued heritage of the United States to embrace cultures of others. Although awareness of the realities regarding past, current and future diversity within the United State is important for all citizens, such awareness is especially necessary for business students planning to participate in the United States marketplace. This paper provides a limited historical perspective regarding the evolution and promotion of diversity within the United States. Secondly, the current degree of diversity in the United States is presented through a …

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Remembering To Remember And The Consequences Of Forgetting: The Role Of Prospective Memory In Consumer Intentions, Eyad M. Youssef Oct 2010

Remembering To Remember And The Consequences Of Forgetting: The Role Of Prospective Memory In Consumer Intentions, Eyad M. Youssef

Theses and Dissertations in Business Administration

Picking up your dry cleaning after work, returning library books before the due date, picking up a friend at the airport; all of these tasks have one underlying feature that links them together. The tasks cannot be completed when the initial intention is formed. Prospective memory can be defined as remembering to remember (Winograd, 1988). It can also be defined as either remembering to do something at a particular moment in the future or as the timely execution of a previously formed intention (Kvavilashvili and Ellis, 1996). Remembering to do things (prospective memory) is just as much a use of …

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Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Chen, Jennifer Y. Mak Oct 2010

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Chen, Jennifer Y. Mak

Journal of Applied Marketing Theory

This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-09 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR), and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.

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Providing Consistent Service At The Concession Stands: An Exploratory Study, Mark S. Nagel Oct 2010

Providing Consistent Service At The Concession Stands: An Exploratory Study, Mark S. Nagel

Journal of Applied Marketing Theory

Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, and Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards …

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Consumer-Led Brand Development For A University Athletics Program, Lynn W. Mcgee Oct 2010

Consumer-Led Brand Development For A University Athletics Program, Lynn W. Mcgee

Journal of Applied Marketing Theory

A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach for practitioners are presented and the need for richer concepts and measures in …

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