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Articles 12721 - 12750 of 16674
Full-Text Articles in Marketing
2013-August-19-Diabetes Education Classes, University Marketing And Communication, East Tennessee State University
2013-August-19-Diabetes Education Classes, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-19-Award For Performance - 2013, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2013-August-19-Award For Performance - 2013, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-August-19-Pride Week 2013, University Marketing And Communication, East Tennessee State University
2013-August-19-Pride Week 2013, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-18-Parking Update, University Marketing And Communication, East Tennessee State University
2013-August-18-Parking Update, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Value Blueprint And Service Design Space For Facilitating Value Creation, Steven Alter
Value Blueprint And Service Design Space For Facilitating Value Creation, Steven Alter
Business Analytics and Information Systems
A new operational perspective on fundamental concepts related to customers, service, and value differs from service-dominant logic in its approach to service systems, value creation, value co-creation, service interactions, value facilitation, and value constellations. This perspective leads to two new tools for supporting service system design: 1) A “value blueprint” uses a swimlane representation to identify where value creation occurs, recognizing that parts of value creation may occur long after service providers have produced their contributions to customer value. 2) A multidimensional design space for value facilitation identifies design dimensions that can be used for characterizing current or proposed approaches …
2013-August-15-National Pre-Med Rankings, University Marketing And Communication, East Tennessee State University
2013-August-15-National Pre-Med Rankings, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-15-Spotlight: Berglund, University Marketing And Communication, East Tennessee State University
2013-August-15-Spotlight: Berglund, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-15-2013 State Of The University Address, University Marketing And Communication, East Tennessee State University
2013-August-15-2013 State Of The University Address, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-15-Graduate Student Orientation, University Marketing And Communication, East Tennessee State University
2013-August-15-Graduate Student Orientation, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-14-Railroad Museum Contest, University Marketing And Communication, East Tennessee State University
2013-August-14-Railroad Museum Contest, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-14-College Fair To Be Held At Etsu Article, University Marketing And Communication, East Tennessee State University
2013-August-14-College Fair To Be Held At Etsu Article, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-13-Nursing, Jcchc, Health, University Marketing And Communication, East Tennessee State University
2013-August-13-Nursing, Jcchc, Health, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-13-Polysomnography Certificate, University Marketing And Communication, East Tennessee State University
2013-August-13-Polysomnography Certificate, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-12-Fast Pass, University Marketing And Communication, East Tennessee State University
2013-August-12-Fast Pass, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-10-Spotlight: Kempton, University Marketing And Communication, East Tennessee State University
2013-August-10-Spotlight: Kempton, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-01-New Signs, New Street Names Etsu Main, University Marketing And Communication, East Tennessee State University
2013-August-01-New Signs, New Street Names Etsu Main, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-09-Basler Visits Etsu, University Marketing And Communication, East Tennessee State University
2013-August-09-Basler Visits Etsu, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-08-Stewardship Award, University Marketing And Communication, East Tennessee State University
2013-August-08-Stewardship Award, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-08-Small Business Classes, University Marketing And Communication, East Tennessee State University
2013-August-08-Small Business Classes, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-08-Cotrel Wins Award Cotrel, University Marketing And Communication, East Tennessee State University
2013-August-08-Cotrel Wins Award Cotrel, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-08-Wilsie Bishop Honor, University Marketing And Communication, East Tennessee State University
2013-August-08-Wilsie Bishop Honor, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-08-Shakespeare Controversy, University Marketing And Communication, East Tennessee State University
2013-August-08-Shakespeare Controversy, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-07-Reecewolf, University Marketing And Communication, East Tennessee State University
2013-August-07-Reecewolf, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-06-Reverse Transfer, University Marketing And Communication, East Tennessee State University
2013-August-06-Reverse Transfer, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-August-02-Foreign Language Instruction, University Marketing And Communication, East Tennessee State University
2013-August-02-Foreign Language Instruction, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen
Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen
Marketing and Strategy Faculty Publications
The Asilomar Declaration and Call to Action (Declaration) was first published in 2013 by attendees of the International Leadership Association’s (ILA) Women and Leadership Affinity Group (WLAG) inaugural conference held June 9-12, 2013. The conference, held at the Asilomar Conference Grounds in Pacific Grove, California, USA, had the theme “Building, Bridging, and Blazing Pathways for Women and Leadership: Celebrating the Past, Present, and Future.” After the second conference “Advancing Women in Leadership: Waves of Possibilities” was held in June 2015, we updated and refined the Declaration, resulting in this edition. The purpose of the Declaration is to capture and disseminate …
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Theses and Dissertations - UTB/UTPA
As contemporary consumers interact with one another and the market in a more symbolic manner, the ways music and other products are used are changing. Scholarly research has investigated the use of music in a social manner, mostly in terms of self-identity, and practitioners have explored the sharing of music, particularly with regard to the use of technology. The present research takes a closer look at the social use of music and proposes a consequence that is termed Perceived Creative Partnership; people use music in a social manner in order to achieve a state of being where they feel as …
2013-August-01-Etsu/Umoja, University Marketing And Communication, East Tennessee State University
2013-August-01-Etsu/Umoja, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
A Roadmap To Mindful Consumption Through Informative Labeling Practices: The Effects Of Sustainability Disclosure Formats On Consumer Product Evaluations, Yoon-Na Cho
Graduate Theses and Dissertations
Despite the interest of consumers in sustainable and environmentally friendly products, only a limited number of studies have focused on sustainability level disclosures for consumer packaged goods. The general overarching purpose of this dissertation is to extend the internal reference point and information processing literatures to better understand how consumers will process sustainability disclosures. Applying the theoretical lens of assimilation bias in conjunction with self-enhancement offers an important extension to prior work. Across two retail lab studies and four online experiments, I demonstrate that the perceived sustainability utility (i.e., the difference between a specific brand's level of sustainability and category-level …
2013-August-01-Psychology Continuing Education, University Marketing And Communication, East Tennessee State University
2013-August-01-Psychology Continuing Education, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.