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Articles 12241 - 12270 of 16681
Full-Text Articles in Marketing
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’, University Marketing And Communications, East Tennessee State University
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Carter Railroad Museum’S January Heritage Day, University Marketing And Communications, East Tennessee State University
2014-January-24-Carter Railroad Museum’S January Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon
Marketing & Entrepreneurship Faculty Publications
Students’ desire and intention to pursue a career in sales continue to lag behind industry demand for sales professionals. This article develops and validates a reliable and parsimonious scale for measuring and predicting student intention to pursue a selling career. The instrument advances previous scales in three ways. The instrument is generalizable across academic settings and is shown to be sensitive to differences across varied course coverage and learning activities. The instrument is parsimonious and offers a high reliability coefficient. Finally, the instrument is validated both before and after exposure to a sales module, thus capturing perceptual and attitudinal changes …
2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University
2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University
2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University
2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University
2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Marketing & Entrepreneurship Faculty Publications
The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …
2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University
2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University
2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University
2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University
2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University
2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University
2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University
2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus
The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus
Marketing and Strategy Faculty Publications
The Center for American Progress recently released a report titled, “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This September 2013 document ranked Utah last in terms of women being in positions of decision making and leadership. The focus was on both the percentage of women in elected office (state and national levels) and also women holding private sector management positions, but it did not provide the depth needed to fully understand the issue. To provide leaders and residents with more detailed research, four 2014 briefs will be released that compare …
2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University
2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University
2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University
2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University
2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck
What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck
Georgetown Law Faculty Publications and Other Works
As the approach to website development is constantly evolving to accommodate the latest technology, what are the best practices in law school home page design? Speakers will include Roger Skalbeck, author of the annual "Top 10 Law School Home Pages" ranking, who will explain the methodology, analysis and trends related to the study, and Steven Barnes, who will share the award-winning approach used at Penn Law to earn accolades from key constituencies, tie for #1 in “The Top 10 Home Pages” and earn a 2013 Webby People’s Voice Award.