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Articles 12151 - 12180 of 16681
Full-Text Articles in Marketing
Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio
Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio
Journalism
This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or …
2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University
2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University
2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Quincy Brand, Jessica Pelton
The Quincy Brand, Jessica Pelton
Graphic Communication
The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.
2014 March, Office Of Communications & Marketing, Morehead State University.
2014 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2014.
Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante
Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante
AMTP Proceedings 2014
The internet is an increasingly important communication and distribution channel for hotels. More than ever before consumers are making reservation decisions strictly on their experience with the hotel website. Given this, it is critical for hotels pay close attention to the effectiveness of their online presentation. This premise would seemingly hold true for lodging facilities at all price point levels. The purpose of the study was to examine website effectiveness for hotels of various class levels. In the study, hotels were segmented based on level of accommodation using the “Star Rating” system. Each hotel website was evaluated on a number …
2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles, University Marketing And Communications, East Tennessee State University
2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-'Four Color Culture' Exhibit Opening At Reece, University Marketing And Communications, East Tennessee State University
2014-February-28-'Four Color Culture' Exhibit Opening At Reece, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Distinguished President’S Trust Welcomes New Members, University Marketing And Communications, East Tennessee State University
2014-February-28-Distinguished President’S Trust Welcomes New Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries, University Marketing And Communications, East Tennessee State University
2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Jinyoung Cheon, University Marketing And Communications, East Tennessee State University
2014-February-28-Jinyoung Cheon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Philanthropy Awards, University Marketing And Communications, East Tennessee State University
2014-February-28-Philanthropy Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-President's Society, University Marketing And Communications, East Tennessee State University
2014-February-28-President's Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University
2014-February-27-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Renaissance Child Program, University Marketing And Communications, East Tennessee State University
2014-February-27-Renaissance Child Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-“Toot Suite,” The Opening Spring Bands Concert, University Marketing And Communications, East Tennessee State University
2014-February-27-“Toot Suite,” The Opening Spring Bands Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Rising Star Award, University Marketing And Communications, East Tennessee State University
2014-February-27-Rising Star Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn, University Marketing And Communications, East Tennessee State University
2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu, University Marketing And Communications, East Tennessee State University
2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-26-Maya Grave Lecture, University Marketing And Communications, East Tennessee State University
2014-February-26-Maya Grave Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop, University Marketing And Communications, East Tennessee State University
2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Etsu Students Present Their Research To Legislators In Nashville, University Marketing And Communications, East Tennessee State University
2014-February-25-Etsu Students Present Their Research To Legislators In Nashville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Sbir, Sttr Workshop, University Marketing And Communications, East Tennessee State University
2014-February-25-Sbir, Sttr Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Earth Song: Thoreau, World Of Sounds Focus Of Musician’S Study, Talk, University Marketing And Communications, East Tennessee State University
2014-February-25-Earth Song: Thoreau, World Of Sounds Focus Of Musician’S Study, Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-24-Jon Nakamatsu To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
2014-February-24-Jon Nakamatsu To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-24-Etsu At Kingsport Allandale To Hold Open House, University Marketing And Communications, East Tennessee State University
2014-February-24-Etsu At Kingsport Allandale To Hold Open House, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-24-Wets-Fm Celebrates 40 Years On The Air, University Marketing And Communications, East Tennessee State University
2014-February-24-Wets-Fm Celebrates 40 Years On The Air, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Status Of Women Leaders In Utah Nonprofits, Susan R. Madsen, D. Candice Backus, Glaucia Jones, Brian Fischer
The Status Of Women Leaders In Utah Nonprofits, Susan R. Madsen, D. Candice Backus, Glaucia Jones, Brian Fischer
Marketing and Strategy Faculty Publications
In September 2013, the Center for American Progress released a report titled “ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” This report ranks Utah last of all 50 states in terms of women being in positions of decision making and leadership. Although the focus is solely on the percentage of women in elected office and private sector management positions, we feel that a more detailed look on the status of women in leadership in various sectors within the state would be useful. This is the second of four 2014 …
2014-February-23-Lee Daniels Lecture Cancelled, University Marketing And Communications, East Tennessee State University
2014-February-23-Lee Daniels Lecture Cancelled, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-21-Museum To Host Boone Watershed Partnership Photo Contest, University Marketing And Communications, East Tennessee State University
2014-February-21-Museum To Host Boone Watershed Partnership Photo Contest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.