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Articles 11611 - 11640 of 16674
Full-Text Articles in Marketing
2014-July-31-'Rhythm And Roots Radio,' 'Studio One Archives' To Debut On Wets-Fm/Hd, University Marketing And Communications, East Tennessee State University
2014-July-31-'Rhythm And Roots Radio,' 'Studio One Archives' To Debut On Wets-Fm/Hd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-31-Emergency Drill, University Marketing And Communications, East Tennessee State University
2014-July-31-Emergency Drill, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-30-Plant Biochemistry Research, University Marketing And Communications, East Tennessee State University
2014-July-30-Plant Biochemistry Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Supports From Organization And Customer, Jae Won Yoo
Social Supports From Organization And Customer, Jae Won Yoo
Asia Marketing Journal
This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee`s work engagement is the consequence of the employee`s perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of …
2014-July-30-Public Invited To Dig At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2014-July-30-Public Invited To Dig At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Influence Of The Relationship Between Consumer And Tie-In Promotion On Loyalty, Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
The Influence Of The Relationship Between Consumer And Tie-In Promotion On Loyalty, Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
Asia Marketing Journal
There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution) mechanisms as the usual marketing 4Ps mixed (Varadarajan 1986). At present, however, little is known about the nature of tie-in promotion as a cooperative sales promotion comparing three other levels. The primary goal of this study is to examine the effect of consumer-tie-in promotion relationship on loyalty. The construct of consumer-tie-in promotion relationship is based on the previous research on consumer-brand relationship. In addition, this …
Consumer Locus Of Control As A Moderator Of The Relationship Between Mood And Consumers` Likelihood To Purchase, Felix Septianto, Minghao Huang, Jaeseok Jeong
Consumer Locus Of Control As A Moderator Of The Relationship Between Mood And Consumers` Likelihood To Purchase, Felix Septianto, Minghao Huang, Jaeseok Jeong
Asia Marketing Journal
Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers` likelihood to purchase. In an experiment, participants` CLOC was initially measured. Afterwards, they watched different video clips to …
Impact Of Pursuing Goals On Customer Channel Preference, Dao Sheng Li, Hyun Joung Lee, Jin Hwan Hong
Impact Of Pursuing Goals On Customer Channel Preference, Dao Sheng Li, Hyun Joung Lee, Jin Hwan Hong
Asia Marketing Journal
This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product …
2014-July-29-Gunter Joins Staff At Etsu’S Hancock County School Based Health Cent, University Marketing And Communications, East Tennessee State University
2014-July-29-Gunter Joins Staff At Etsu’S Hancock County School Based Health Cent, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-29-Lipman, Ford To Perform In Storytelling Institute Concert Series, University Marketing And Communications, East Tennessee State University
2014-July-29-Lipman, Ford To Perform In Storytelling Institute Concert Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-28-Dr. Marina Roginskaya, University Marketing And Communications, East Tennessee State University
2014-July-28-Dr. Marina Roginskaya, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-25-Biomedical Research Center, University Marketing And Communications, East Tennessee State University
2014-July-25-Biomedical Research Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-24-Diabetes In Appalachia, University Marketing And Communications, East Tennessee State University
2014-July-24-Diabetes In Appalachia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-24-‘The Cure Alls’ Bring Pharmacy Championship Home To Etsu, University Marketing And Communications, East Tennessee State University
2014-July-24-‘The Cure Alls’ Bring Pharmacy Championship Home To Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-23-Campbell Depression Study, University Marketing And Communications, East Tennessee State University
2014-July-23-Campbell Depression Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-July-23-The Family Checkup, University Marketing And Communications, East Tennessee State University
2014-July-23-The Family Checkup, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-07-22-Etsu Welcomes New Employees, University Marketing And Communications, East Tennessee State University
2014-07-22-Etsu Welcomes New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Alsop's Summer Course Investigate Flora And Fauna, University Marketing And Communications, East Tennessee State University
2014-07-22-Alsop's Summer Course Investigate Flora And Fauna, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Dr. Eileen Ernenwein, University Marketing And Communications, East Tennessee State University
2014-07-22-Dr. Eileen Ernenwein, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Brandon Green Takes Top Honors In Five-String Fest Banjo Competition, University Marketing And Communications, East Tennessee State University
2014-07-22-Brandon Green Takes Top Honors In Five-String Fest Banjo Competition, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Lowe Receives Grant For Healthy Opportunities At Local School, University Marketing And Communications, East Tennessee State University
2014-07-22-Lowe Receives Grant For Healthy Opportunities At Local School, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Carter Named Associate Editor Of Statewide Interdisciplinary Journal, University Marketing And Communications, East Tennessee State University
2014-07-22-Carter Named Associate Editor Of Statewide Interdisciplinary Journal, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Community Health Center To Host 5k, Health Fair, University Marketing And Communications, East Tennessee State University
2014-07-22-Community Health Center To Host 5k, Health Fair, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Kamolnick Publishes Work On ‘Fighting The War Of Deeds’ With Al-Qaeda, University Marketing And Communications, East Tennessee State University
2014-07-22-Kamolnick Publishes Work On ‘Fighting The War Of Deeds’ With Al-Qaeda, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Professor Helping Develop App For Special Education Teachers, University Marketing And Communications, East Tennessee State University
2014-07-22-Professor Helping Develop App For Special Education Teachers, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Professor Spends Summers In Mongolia Studying Petroglyphs, University Marketing And Communications, East Tennessee State University
2014-07-22-Professor Spends Summers In Mongolia Studying Petroglyphs, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Etsu Partners With Johnson City For Parade, Winter Celebration, University Marketing And Communications, East Tennessee State University
2014-07-22-Etsu Partners With Johnson City For Parade, Winter Celebration, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Remaining Orientation Dates Set For First-Time Freshmen, Transfer Students, University Marketing And Communications, East Tennessee State University
2014-07-22-Remaining Orientation Dates Set For First-Time Freshmen, Transfer Students, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Honaker, Brown Receive Robertson Diversity Leadership Awards, University Marketing And Communications, East Tennessee State University
2014-07-22-Honaker, Brown Receive Robertson Diversity Leadership Awards, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-22-Navy Vet Uses Military Experience To Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
2014-07-22-Navy Vet Uses Military Experience To Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.