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Articles 10741 - 10770 of 16672
Full-Text Articles in Marketing
2015-04-27-Daniel Boner Featured In Guitar Magazine, University Marketing And Communications, East Tennessee State University
2015-04-27-Daniel Boner Featured In Guitar Magazine, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Leaving Our Legacy, University Marketing And Communications, East Tennessee State University
2015-04-27-Leaving Our Legacy, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Levine, Behringer To Speak At Commencement Ceremonies, University Marketing And Communications, East Tennessee State University
2015-04-27-Levine, Behringer To Speak At Commencement Ceremonies, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Graves Wins Weatherford Award In Poetry, University Marketing And Communications, East Tennessee State University
2015-04-27-Graves Wins Weatherford Award In Poetry, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Kathryn Duvall Is Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
2015-04-27-Kathryn Duvall Is Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Medical Library Official Receives Prestigious Award, University Marketing And Communications, East Tennessee State University
2015-04-27-Medical Library Official Receives Prestigious Award, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Etsu Biologist Receives Major Nsf Grant, University Marketing And Communications, East Tennessee State University
2015-04-27-Etsu Biologist Receives Major Nsf Grant, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Staff Appreciation Week, University Marketing And Communications, East Tennessee State University
2015-04-27-Staff Appreciation Week, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-04-27-Study: College-Age Individuals Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
2015-04-27-Study: College-Age Individuals Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-April-25-Etsu Response Website Activated To Assist Victims Of Nepal Earthquake, University Marketing And Communications, East Tennessee State University
2015-April-25-Etsu Response Website Activated To Assist Victims Of Nepal Earthquake, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-24-Jcchc Receives $50k To Establish Medical-Legal Partnership, University Marketing And Communications, East Tennessee State University
2015-April-24-Jcchc Receives $50k To Establish Medical-Legal Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-24-John P. Kee And New Life To Headline Gospel Extravaganza Weekend, University Marketing And Communications, East Tennessee State University
2015-April-24-John P. Kee And New Life To Headline Gospel Extravaganza Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-24-Ornl Official Dr. Benjamin Thomas To Speak On Friday Johnson City, University Marketing And Communications, East Tennessee State University
2015-April-24-Ornl Official Dr. Benjamin Thomas To Speak On Friday Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell
Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell
Honors Theses
Ethical conduct of a nonprofit organization was suspected to impact the credibility of the organization as perceived by its stakeholders. This study uses secondary research for three nonprofit organizations in order to gain a closer look at the ethical issues of compensation, conflicts of interest, and the combined issues of accountability and strategic management. The nonprofit organizations discussed are United Way, Susan G. Komen, and The ALS Association. Each faced unexpected publicity, either positive or negative, and managed the organization’s credibility through dealing with one of the named ethical issues. Based on the case studies conducted for the three nonprofit …
2015-April-23-Student Group Earns National Award For Impacting Policy, Legislation, University Marketing And Communications, East Tennessee State University
2015-April-23-Student Group Earns National Award For Impacting Policy, Legislation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-23-Science Fiction Author/Journalist Nick Pope To Speak Thursday, University Marketing And Communications, East Tennessee State University
2015-April-23-Science Fiction Author/Journalist Nick Pope To Speak Thursday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-23-Etsu To Host Southeastern Interprofessional Conference, University Marketing And Communications, East Tennessee State University
2015-April-23-Etsu To Host Southeastern Interprofessional Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Supply Chain Managers And Risk Behavior: Testing The Sitkin And Pablo Model, Willie Frank Thompson
Supply Chain Managers And Risk Behavior: Testing The Sitkin And Pablo Model, Willie Frank Thompson
Doctor of Business Administration Dissertations
The frequency of supply chain disruptions is increasing and the resulting costs amplify with the growth of supply chain density and complexity. Supply chain managers serve a pivotal role in ensuring continued firm competitiveness and success. Having the right person whose risk preferences, propensity to take risks, and history dealing with risks match the needs of the company is important. A foundational study performed by Sitkin and Pablo (1992) proposed a conceptual model focused on specific predictors of risk behavior from the individual, organizational, and problem-related perspectives. Questions still remain to the validity of the model given that it has …
2015-April-21-Levine And Behringer To Speak At Spring Commencement Ceremonies, University Marketing And Communications, East Tennessee State University
2015-April-21-Levine And Behringer To Speak At Spring Commencement Ceremonies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-Jcchc To Host Groundbreaking Of Community Garden, University Marketing And Communications, East Tennessee State University
2015-April-21-Jcchc To Host Groundbreaking Of Community Garden, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-Class Offered For Adults Who Wish To Learn To Play The Piano, University Marketing And Communications, East Tennessee State University
2015-April-21-Class Offered For Adults Who Wish To Learn To Play The Piano, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
2015-April-21-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-Carter Railroad Museum's April Heritage Day Is A "Song Of The South", University Marketing And Communications, East Tennessee State University
2015-April-21-Carter Railroad Museum's April Heritage Day Is A "Song Of The South", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-English Honor Society To Hold Annual Book Sale, University Marketing And Communications, East Tennessee State University
2015-April-21-English Honor Society To Hold Annual Book Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-21-Radiography Student Selected To Attend Educational Symposium, University Marketing And Communications, East Tennessee State University
2015-April-21-Radiography Student Selected To Attend Educational Symposium, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-20-Martin School To Present Film 'In An Ideal World', University Marketing And Communications, East Tennessee State University
2015-April-20-Martin School To Present Film 'In An Ideal World', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-20-Carter Railroad Museum Offers Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
2015-April-20-Carter Railroad Museum Offers Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Buy American: An Introspective Look Into National Corporate Consciousness, Jenna S. Florence
Buy American: An Introspective Look Into National Corporate Consciousness, Jenna S. Florence
Honors College Theses
My research is interested in examining product perceptions and the importance of national identity on the marketability on a variety of foreign and domestic consumer products. I am also interested in determining whether the process of globalization has weakened an individual’s sense of national identity and whether that changes their preference for purchasing a foreign and/or domestic product. Primarily, my research question asks whether nationalism influences a product’s marketability. My hypothesis suggests that individual perceptions are heavily influenced by a sense of nationalism and ultimately affects an individual’s decision whether or not to buy a foreign good. To test this …
Status Consumption And The Millennial Consumer: An Exploratory Study, Angelina Heugel
Status Consumption And The Millennial Consumer: An Exploratory Study, Angelina Heugel
Honors College Theses
This paper focuses on millennial consumers’ perceptions about the motivation to purchase luxury and status items for the young working professional. It defines and addresses the relationship between status symbols and what drives the millennial generation’s purchases and desires to purchase. Research was conducted through a detailed literature review, qualitative pre-test and focus group. Through the pre-test, themes of luxury and status items were found. Common product categories to represent status items included: accessories, clothing, technology, travel, pet ownership, home ownership, expensive cars, and entertainment. The focus group was conducted in a classroom setting discussion with thirty students. Students participating …
2015-April-19-'Be Different, Be One': Etsu To Host Civility Week Johnson City, University Marketing And Communications, East Tennessee State University
2015-April-19-'Be Different, Be One': Etsu To Host Civility Week Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.