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Articles 10231 - 10260 of 16552
Full-Text Articles in Marketing
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Atlantic Marketing Journal
This research compares organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view, the authors propose that a LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did …
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Atlantic Marketing Journal
Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB). Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. First, the article develops the distinctions and commonalities between IB and CB. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across …
An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli
An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli
Atlantic Marketing Journal
As the U.S. health care system continues to restructure itself, an increased emphasis on preventive health care will be a very important component. It is vital that preventive health care information (PHCI) be readily accessible and applied. This research explores the impact of social media as a source for accessing PHCI. Specifically, it examines how individuals rate active vs. passive internet delivery systems (IDS) to gather PHCI. Results of the study indicated that online health forums (active IDS) were the most popular source of PHCI, whereas Facebook and Twitter were most unpopular. On the whole, accessing PHCI via active IDS …
Revising The Conceptual Foundations Of Attitude Formation In The E-Marketing Era, Amy H. Handlin
Revising The Conceptual Foundations Of Attitude Formation In The E-Marketing Era, Amy H. Handlin
Atlantic Marketing Journal
Abstract – This paper revisits four seminal models of how marketing influences attitudes: mood mediation, cognitive response generation, situational parameters, and task mediation. Extensions of each model, as well as a new summary model, are proposed based on research into online consumer behavior. The author integrates the models along various dimensions which are relevant to particular e-marketing issues, and identifies certain challenges to attitude formation research in this setting.
Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink
Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink
Atlantic Marketing Journal
This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70th anniversary of D-Day at the Normandy location and an upcoming 100th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …
Net Transaction Value: A Model Of High-Involvement Decision-Making In Buyer Choice Behavior, Blaine J. Branchik Phd, Eric H. Shaw Phd
Net Transaction Value: A Model Of High-Involvement Decision-Making In Buyer Choice Behavior, Blaine J. Branchik Phd, Eric H. Shaw Phd
Atlantic Marketing Journal
This study proposes Net Transaction Value (NTV), a unified theory of buyer decision-making. NTV hypothesizes that a buyer makes an implicit and subjective calculation before making a purchase in a high involvement context. In making this calculation, the buyer deducts the costs anticipated from a transaction or transaction stream from its associated benefits. In contrast to prior value equal benefits minus cost models, the NTV model conceptually expands, operationally defines, and empirically tests two types of benefits and costs. Benefits in the NTV equation reflect not only those derived from the product or service offering itself, but also from the …
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Carter Railroad Museum To Host Fall Train Excursion, University Marketing And Communications, East Tennessee State University
2015-September-09-Carter Railroad Museum To Host Fall Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Etsu Named Tops In Tennessee For Computer Science, University Marketing And Communications, East Tennessee State University
2015-September-09-Etsu Named Tops In Tennessee For Computer Science, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Etsu Named Tops In Tennessee For Computer Science, University Marketing And Communications, East Tennessee State University
2015-September-09-Etsu Named Tops In Tennessee For Computer Science, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Pow/Mia Recognition Program To Be Held Monday, University Marketing And Communications, East Tennessee State University
2015-September-09-Pow/Mia Recognition Program To Be Held Monday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Professor Authors Anatomy And Physiology Textbook, University Marketing And Communications, East Tennessee State University
2015-September-09-Professor Authors Anatomy And Physiology Textbook, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Etsu To Hold Remembrance Ceremony On September 11, University Marketing And Communications, East Tennessee State University
2015-September-09-Etsu To Hold Remembrance Ceremony On September 11, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Carter Railroad Museum To Host Fall Train Excursion, University Marketing And Communications, East Tennessee State University
2015-September-09-Carter Railroad Museum To Host Fall Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Professor Authors Anatomy And Physiology Textbook, University Marketing And Communications, East Tennessee State University
2015-September-09-Professor Authors Anatomy And Physiology Textbook, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Etsu To Hold Remembrance Ceremony On September 11, University Marketing And Communications, East Tennessee State University
2015-September-09-Etsu To Hold Remembrance Ceremony On September 11, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-09-Pow/Mia Recognition Program To Be Held Monday, University Marketing And Communications, East Tennessee State University
2015-September-09-Pow/Mia Recognition Program To Be Held Monday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-08-Etsu Offers "Baking Basics" With Julie Voudrie, University Marketing And Communications, East Tennessee State University
2015-September-08-Etsu Offers "Baking Basics" With Julie Voudrie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-08-Eddie Jack Miller And Bill Olwell Endowment Created At Etsu, University Marketing And Communications, East Tennessee State University
2015-September-08-Eddie Jack Miller And Bill Olwell Endowment Created At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-08-Eddie Jack Miller And Bill Olwell Endowment Created At Etsu, University Marketing And Communications, East Tennessee State University
2015-September-08-Eddie Jack Miller And Bill Olwell Endowment Created At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-08-Etsu Offers "Baking Basics" With Julie Voudrie, University Marketing And Communications, East Tennessee State University
2015-September-08-Etsu Offers "Baking Basics" With Julie Voudrie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-07-Amanda Johnson, University Marketing And Communications, East Tennessee State University
2015-September-07-Amanda Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-07-Amanda Johnson, University Marketing And Communications, East Tennessee State University
2015-September-07-Amanda Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.