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Articles 10081 - 10110 of 16548
Full-Text Articles in Marketing
Imsa360: Fall 2015, Imsa Fund
Imsa360: Fall 2015, Imsa Fund
IMSA Fund Reports
As I begin my second year as IMSA’s President, I consider it not only a privilege to serve, but also a responsibility to lead well. Effective leadership is a critical element of our future success and is inspired by our Board of Trustees, senior administrators, faculty leaders and student leaders. Our leadership also extends beyond our campus in Aurora to the strong voices and ideas from across Illinois and beyond — including alumni, parents, and community leaders.
Excerpt: From the President
Analysing The Promotional Effects That Open Source Software Has For Paid Editions: A Dual Mediation Hypothesis Approach For An Emerging Software Business Model, Ernesto Ongaro
Masters
Attracting new leads to use a software product can be costly for a software vendor. One way to secure more leads is to offer trials and unpaid editions, but their use should not be arbitrary. The emerging business model of commercial open source allows a vendor to promote its software for free while converting some of the users to paid; but does the free community edition actually serve as promotion for the commercial edition? This promotional effect is measured through the user’s attitudes and cognitions towards the advertisement and their subsequent purchase intentions. Survey results from 134 users of a …
2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University
2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University
2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-National Fossil Day Celebration At Gray Fossil Museum, University Marketing And Communications, East Tennessee State University
2015-October-01-National Fossil Day Celebration At Gray Fossil Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Virginia Tech To Honor Freddie Williams At Golf Tournament, University Marketing And Communications, East Tennessee State University
2015-October-01-Virginia Tech To Honor Freddie Williams At Golf Tournament, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Dr. Steven Wallace Publishes On Unusual Dimorphism In Red Panda Fossils, University Marketing And Communications, East Tennessee State University
2015-October-01-Dr. Steven Wallace Publishes On Unusual Dimorphism In Red Panda Fossils, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Tennessee Poll By Etsu To Measure Statewide Opinion On Various Topics, University Marketing And Communications, East Tennessee State University
2015-October-01-Tennessee Poll By Etsu To Measure Statewide Opinion On Various Topics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Mar 3613 Marketing Research, Yancy Edwards
Mar 3613 Marketing Research, Yancy Edwards
Service-Learning Syllabi
No abstract provided.
2015-October-01-Family Movie Night To Feature "The Minions", University Marketing And Communications, East Tennessee State University
2015-October-01-Family Movie Night To Feature "The Minions", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Wrc Director Harriet Masters Receives 2015 Career Award, University Marketing And Communications, East Tennessee State University
2015-October-01-Wrc Director Harriet Masters Receives 2015 Career Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Publications and Research
Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …
2015-October-01-Erika Hale, University Marketing And Communications, East Tennessee State University
2015-October-01-Erika Hale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-"Magnificent Magnavox" Exhibit Featured At Reece Museum, University Marketing And Communications, East Tennessee State University
2015-October-01-"Magnificent Magnavox" Exhibit Featured At Reece Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Stefanie Murphy Named Outstanding Staff Senator, University Marketing And Communications, East Tennessee State University
2015-October-01-Stefanie Murphy Named Outstanding Staff Senator, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Etsu To Host "Threads Of Empowerment", University Marketing And Communications, East Tennessee State University
2015-October-01-Etsu To Host "Threads Of Empowerment", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Unilever Platinum Stories: Building A Brand For The Community, Pannapachr Itthiopassagul
Unilever Platinum Stories: Building A Brand For The Community, Pannapachr Itthiopassagul
Asian Management Insights
A new branded store concept by the community, for the community.
Seeing What Others Miss: A Study Of Women Entrepreneurs In High-Growth Startups, Stern Neill, Lynn E. Metcalf, Jonathan L. York
Seeing What Others Miss: A Study Of Women Entrepreneurs In High-Growth Startups, Stern Neill, Lynn E. Metcalf, Jonathan L. York
Marketing
A pressing question in entrepreneurial research is where opportunities come from. Prior research indicates that some opportunities stem from known parameters and outcomes; some are discovered through engagement with unknown but knowable factors; and others are unknowable until brought into being through a creative process. This paper explores the second and more prevailing view in entrepreneurial research – that individuals discover business opportunity – and examines how high-growth entrepreneurs perceive opportunity through engagement with the world. Survey results, based on responses from 165 women entrepreneurs in high-growth startups, indicate that individuals with a strong discover mindset act and think in …
2015 October, Office Of Communications & Marketing, Morehead State University.
2015 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2015.
Spillover Effects Of Brand Alliance And Service Experience On Host Brands In Loyalty Program Partnerships, Gulfem Cigdem Kutlu
Spillover Effects Of Brand Alliance And Service Experience On Host Brands In Loyalty Program Partnerships, Gulfem Cigdem Kutlu
Marketing Theses & Dissertations
Three studies explored the consequences of loyalty program partnership on individual brands. The first study sought to determine what kinds of brand equity and category similarity would result in customers’ higher perceived attractiveness of and intention to join the loyalty program partnership. The study finds that higher category similarity increases both perceived attractiveness and joining intention towards a loyalty program partnership. When loyalty program partnership consisted of similar category businesses, individual brands also experienced changes to their brand equity levels. Low equity brands when partnered with high equity brands experienced a significant improvement in their brand equity levels. A high-high …
2015-September-30-Tsbdc At Etsu To Offer October Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2015-September-30-Tsbdc At Etsu To Offer October Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-30-Sexual Assault Prevention Topic Of 'Women On Wednesdays' Talk, University Marketing And Communications, East Tennessee State University
2015-September-30-Sexual Assault Prevention Topic Of 'Women On Wednesdays' Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-30-Nsa Scholar To Discuss Math Applications, Careers, University Marketing And Communications, East Tennessee State University
2015-September-30-Nsa Scholar To Discuss Math Applications, Careers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-30-Nsa Scholar To Discuss Math Applications, Careers, University Marketing And Communications, East Tennessee State University
2015-September-30-Nsa Scholar To Discuss Math Applications, Careers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-30-Sexual Assault Prevention Topic Of 'Women On Wednesdays' Talk, University Marketing And Communications, East Tennessee State University
2015-September-30-Sexual Assault Prevention Topic Of 'Women On Wednesdays' Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-30-Tsbdc At Etsu To Offer October Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2015-September-30-Tsbdc At Etsu To Offer October Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring Antecedents, Performance Outcomes And Psychological Processes Of Multi-Device Use, Chi-Wen Chen
Exploring Antecedents, Performance Outcomes And Psychological Processes Of Multi-Device Use, Chi-Wen Chen
Dissertations, Theses, and Capstone Projects
Given the widespread use of multiple devices (such as desktop computers, smartphones, and tablets) in performing a task, systematic, theoretic, and empirical studies pertaining to motivations regarding, performance outcomes, and attitudes toward multi-device use have become essential. Despite the increasing importance of multi-device use, research remains scarce regarding this topic.
To comprehensively understand the issues of multi-device use, this dissertation comprises three complementary studies, each of which focuses on a different aspect of multi-device use: Given the availability of multiple devices, what are the motivations behind multi-device use as opposed to the use of only one device to complete a …
2015-September-29-Sawyer Shakespeare Marlowe, University Marketing And Communications, East Tennessee State University
2015-September-29-Sawyer Shakespeare Marlowe, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-29-Christine Waxstein Receives International Recognition For Her Thesis, University Marketing And Communications, East Tennessee State University
2015-September-29-Christine Waxstein Receives International Recognition For Her Thesis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-29-Christine Waxstein Receives International Recognition For Her Thesis, University Marketing And Communications, East Tennessee State University
2015-September-29-Christine Waxstein Receives International Recognition For Her Thesis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.