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A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr Apr 2026

A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham Apr 2026

You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham

Atlantic Marketing Association Proceedings

No abstract provided.


Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward Apr 2026

Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander Apr 2026

Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak Apr 2026

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Art To Children, Jon Littlefield, William P. Williams Apr 2026

Marketing Art To Children, Jon Littlefield, William P. Williams

Atlantic Marketing Association Proceedings

No abstract provided.


Video Streaming Services And Marketing Theory, Stephen Carlson Apr 2026

Video Streaming Services And Marketing Theory, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher Apr 2026

Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher

Atlantic Marketing Association Proceedings

No abstract provided.


Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard Apr 2026

Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard

Atlantic Marketing Association Proceedings

No abstract provided.


The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes, Tyra M. Burton Apr 2026

The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.


Beyond Learning Ethics In Marketing Classes: White-Collar Crime Introduced To Sales Curriculum, Linda Greef Mullen Apr 2026

Beyond Learning Ethics In Marketing Classes: White-Collar Crime Introduced To Sales Curriculum, Linda Greef Mullen

Atlantic Marketing Association Proceedings

No abstract provided.


A Proposed Model Of Predictors For Effective Celebrity Clickbait, Cynthia B. Hanson, Larry Lee Carter Apr 2026

A Proposed Model Of Predictors For Effective Celebrity Clickbait, Cynthia B. Hanson, Larry Lee Carter

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi Apr 2026

Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri Apr 2026

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.


Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson Apr 2026

Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson

Atlantic Marketing Association Proceedings

No abstract provided.


Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja Apr 2026

Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja

Atlantic Marketing Association Proceedings

No abstract provided.


Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown Apr 2026

Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown Apr 2026

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Teach Professionalism?, Kirsten Passyn Apr 2026

Can You Teach Professionalism?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman Apr 2026

A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Teaching Strategies For Faculty Facing Heightened Student Needs And Dwindling Institutional Support, Mee-Shew Cheung, Hema Krishnan, Mina Lee Apr 2026

Teaching Strategies For Faculty Facing Heightened Student Needs And Dwindling Institutional Support, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.


Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting Apr 2026

Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting

Atlantic Marketing Association Proceedings

No abstract provided.


Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani Apr 2026

Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner Apr 2026

A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns Apr 2026

Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns

Atlantic Marketing Association Proceedings

No abstract provided.


Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra Apr 2026

Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra

Atlantic Marketing Association Proceedings

No abstract provided.


Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows Apr 2026

Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.


Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker Apr 2026

Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker

Atlantic Marketing Association Proceedings

No abstract provided.


Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung Apr 2026

Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung

Atlantic Marketing Association Proceedings

No abstract provided.