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Reconstructing Ancient Dispersal Through Antarctica: A Case Study Of Stream-Inhabiting Beetles, V Sykora, Leonel Herrera-Alsina, Crystal Maier, Nicolás Rafael Martínez-Román, Miguel Archangelsky, David T. Bilton, Matthias Seidel, Richard A.B. Leschen, Martin Fikáček Aug 2023

Reconstructing Ancient Dispersal Through Antarctica: A Case Study Of Stream-Inhabiting Beetles, V Sykora, Leonel Herrera-Alsina, Crystal Maier, Nicolás Rafael Martínez-Román, Miguel Archangelsky, David T. Bilton, Matthias Seidel, Richard A.B. Leschen, Martin Fikáček

School of Biological and Marine Sciences

Aim Although Antarctica hosted a diverse fauna and flora in the past, its modern climate is too extreme for many lineages: their recent extinction makes it difficult to include the continent in historical biogeographical analyses. We use southern temperate stream‐inhabiting beetles as a model to explore whether Antarctica may be included in historical biogeographic reconstructions in a group absent from Antarctica today, and to test its role in shaping the current distribution of stream‐inhabiting insects. Taxon Coleoptera, Elmidae. Location Southern Hemisphere temperate regions and Antarctica. Methods We included Antarctica in historical biogeographic analyses indirectly, as a component of distance matrices …


Bridging The Gaps: A Policy Analysis Of Child Human Trafficking In Underserved Populations, Its Impact On Mental Illnesses, And Recommendations For Enhancing The Existing System, Nguyen Cao Thao Nguyen Aug 2023

Bridging The Gaps: A Policy Analysis Of Child Human Trafficking In Underserved Populations, Its Impact On Mental Illnesses, And Recommendations For Enhancing The Existing System, Nguyen Cao Thao Nguyen

Master's Projects and Capstones

Extensive research indicates that children who are victims of human and sex trafficking are at an increased risk of developing a variety of mental health illnesses and concerns. This policy analysis aims to pinpoint the deficiencies within the United States' current system and propose evidence-based interventions that can effectively mitigate the negative mental health impact of these individuals. Through a comprehensive literature review and analysis, this study establishes a strong correlation between child trafficking and mental illnesses, predominately in underserved communities. Data interpreted in this paper are collected from published studies, articles, governmental websites, and organizational pages. The proposed recommendations …


‘Safe Couch, Safe House’ Program (Scshp): Reducing Exposure To Toxic Flame Retardants For Children In A Low-Income Public Housing At Hunters View, Bayview-Hunters Point, San Francisco., Aliza Khan Aug 2023

‘Safe Couch, Safe House’ Program (Scshp): Reducing Exposure To Toxic Flame Retardants For Children In A Low-Income Public Housing At Hunters View, Bayview-Hunters Point, San Francisco., Aliza Khan

Master's Projects and Capstones

Since the 1970s, flame retardants have been used extensively in consumer goods, including furniture, textile, and electronics, to meet California’s flammability standards. (Gibson et al.,2019) Polybrominated Diphenyl Ethers (PBDEs), once the most widely used flame retardants being used in consumer products, were phased out from use in manufacturing as evidence emerged about PBDEs persistence and toxicity. (Hoffman et al.,2017) PBDEs were replaced by Organophosphate Flame Retardants (OPFRs), which has proven to be a case of ‘regrettable substitution’ as exposure to OPFRs is ubiquitous and pervasive in humans due to their volatility and propensity to leach from products into the environment. …


Indigenous Water Rights: Navigating Sovereign Waters, Cynthia N. Pina Aug 2023

Indigenous Water Rights: Navigating Sovereign Waters, Cynthia N. Pina

Master's Projects and Capstones

The issue of Native American water rights and the sovereignty of their land on reservations is gaining increasing prominence, making it the focal point of this thesis as an environmental justice concern. Native Americans face disproportionate public health challenges related to water accessibility, contamination, sanitation, outdated infrastructure, and other social determinants of health. The legal framework that governs the coexistence of Native Americans in the United States is rooted in a settler colonial perspective. Consequently, this has created a dependent relationship between Native Americans and the United States federal government. Despite the long-standing advocacy of Tribes for sovereignty since the …


Reduced Racial Disparity As A Result Of Survival Improvement In Prostate Cancer, Chao Cheng Aug 2023

Reduced Racial Disparity As A Result Of Survival Improvement In Prostate Cancer, Chao Cheng

Faculty, Staff and Students Publications

Prostate cancer is a cancer type associated with a high level of racial and socioeconomic disparities as reported by many previous studies. However, the changes in these disparities in the past two decades have not been systematically studied. In this study, we investigated the Surveillance Epidemiology End Results (SEER) data for prostate cancer patients diagnosed during 2004-2018. African Americans and Asians showed significantly better and worse cancer-specific survival (CSS), respectively, compared to non-Hispanic white individuals after adjusting for confounding factors such as age and cancer stage. Importantly, the data indicated that racial disparities fluctuated and reached the highest level during …


Dna-Encoded Chemical Libraries Yield Non-Covalent And Non-Peptidic Sars-Cov-2 Main Protease Inhibitors, Melek Nihan Ucisik, Peng-Jen Chen, Kurt M Bohren, Seyed Arad Moghadasi, Leroy Versteeg, Christina Nnabuife, Jian-Yuan Li, Xuan Qin, Ying-Chu Chen, John C Faver, Pranavanand Nyshadham, Kiran L Sharma, Banumathi Sankaran, Allison Judge, Zhifeng Yu, Feng Li, Jeroen Pollet, Reuben S Harris, Martin M Matzuk, Timothy Palzkill, Damian W Young Aug 2023

Dna-Encoded Chemical Libraries Yield Non-Covalent And Non-Peptidic Sars-Cov-2 Main Protease Inhibitors, Melek Nihan Ucisik, Peng-Jen Chen, Kurt M Bohren, Seyed Arad Moghadasi, Leroy Versteeg, Christina Nnabuife, Jian-Yuan Li, Xuan Qin, Ying-Chu Chen, John C Faver, Pranavanand Nyshadham, Kiran L Sharma, Banumathi Sankaran, Allison Judge, Zhifeng Yu, Feng Li, Jeroen Pollet, Reuben S Harris, Martin M Matzuk, Timothy Palzkill, Damian W Young

Faculty, Staff and Students Publications

The development of SARS-CoV-2 main protease (Mpro) inhibitors for the treatment of COVID-19 has mostly benefitted from X-ray structures and preexisting knowledge of inhibitors; however, an efficient method to generate Mpro inhibitors, which circumvents such information would be advantageous. As an alternative approach, we show here that DNA-encoded chemistry technology (DEC-Tec) can be used to discover inhibitors of Mpro. An affinity selection of a 4-billion-membered DNA-encoded chemical library (DECL) using Mpro as bait produces novel non-covalent and non-peptide-based small molecule inhibitors of Mpro with low nanomolar Ki values. Furthermore, these compounds demonstrate efficacy against mutant forms of Mpro that …


The Co-Delivery Of Adenovirus-Based Immune Checkpoint Vaccine Elicits A Potent Anti-Tumor Effect In Renal Carcinoma, Jiawei Wang, Fei Zhu, Meng Wang, Navid Sobhani, Praveen Neeli, Gang Wang, Hailong Li, Junnian Zheng, Dafei Chai Aug 2023

The Co-Delivery Of Adenovirus-Based Immune Checkpoint Vaccine Elicits A Potent Anti-Tumor Effect In Renal Carcinoma, Jiawei Wang, Fei Zhu, Meng Wang, Navid Sobhani, Praveen Neeli, Gang Wang, Hailong Li, Junnian Zheng, Dafei Chai

Faculty, Staff and Students Publications

Immune-based checkpoint therapy has made significant progress in cancer treatment, but its therapeutic effect is limited. A replication-defective adenovirus (Ad) vaccine encoding tumor antigen carbonic anhydrase IX (CAIX) combined with Ad-encoding immune checkpoint PD-L1 was developed to treat renal carcinoma. Three tumor models, subcutaneous, lung metastasis and orthotopic tumor were established, and Ad vaccines were used to immunize them and evaluate the vaccine's therapeutic effect. Compared to the single Ad vaccine group, the subcutaneous tumor growth was significantly reduced in Ad-CAIX/Ad-PD-L1 combination group. Co-immunization of Ad-CAIX/Ad-PD-L1 enhanced the induction and maturation of CD11c


5g Based Smart Recognition Solution, Ravi Saxena, Marco Montenovo Aug 2023

5g Based Smart Recognition Solution, Ravi Saxena, Marco Montenovo

Defensive Publications Series

Recognition technology is gaining significant momentum in terms of deployment, lately due to the advent of 5G and its industry friendly features like speed, higher bandwidth, dynamic QoS and Ultra-Reliable & Low Latency Communication. Many new uses cases are getting introduced like identifying criminals on public places, attendance, automatic access control based on identity, automatic surveillance, face mask detection, contactless biometrics, etc.

The below solution will position company as solution provider in recognition and biometric solution over 5G. Solution is not limited to a vertical industry but applicable to almost all the industries and can take care of umpteen use …


Contextual Remapping Of Audio Input And Output For Fluid Virtual Assistant Interaction, D Shin Aug 2023

Contextual Remapping Of Audio Input And Output For Fluid Virtual Assistant Interaction, D Shin

Defensive Publications Series

When a user moves in physical space while engaging in conversational hands-free interaction with a voice-based virtual assistant on a device, the interaction is interrupted if the user steps too far from the device. Currently, devices that support such interaction do not provide dynamic audio switching or mechanisms to switch an ongoing conversational interaction to a different device. This disclosure describes techniques for seamless dynamic switching of audio input and output from one device to another based on presence detection using data from device sensors. The appropriate devices for the audio input and the output, as well as the device …


Hybrid Multi-Layer Metal Nanowire Interconnect Aug 2023

Hybrid Multi-Layer Metal Nanowire Interconnect

Defensive Publications Series

For AR glasses, transparency is a challenge both from user interface design perspective and a technical perspective. Inside out (user view) and outside in (world view) conspicuity is one of the most challenging issues in AR glass design. It may be advantageous to put electronics (e.g. light sources or sensors) in/on lenses of AR glasses. However, electronics on the lenses would require traces/interconnects to power or communicate with those electronics. AR glasses (as transparent lenses) should be designed such that the user cannot see the interconnects on the lens (direct view of the metal traces or reflections from the trace …


Mechanism Moving Wireless Charging Module, Hp Inc Aug 2023

Mechanism Moving Wireless Charging Module, Hp Inc

Defensive Publications Series

This disclosure relates to the field of operating the movement that is integrated into a device, such as the stand of display or AIO products. The mechanism allows the end user to move the entire device easily and smoothly by pressing the actuator button and grasping the stand. For a long time, none of the monitors or AIO products on the market have any special design that is beneficial for users to move the entire machine easily and freely. This inconvenience is even more noticeable when moving larger products.


Cost-Free Diagnosis Of High Side Switch By Means Of A Multifunctional Pin Of An Fpga Without Modifying The Pca Design, Hp Inc Aug 2023

Cost-Free Diagnosis Of High Side Switch By Means Of A Multifunctional Pin Of An Fpga Without Modifying The Pca Design, Hp Inc

Defensive Publications Series

The distribution of electric power in certain printing devices may be done through a Power and Mechatronics PCA by means of an electronic switch based on a P-MOS circuit. This document explains how to use an FPGA pin with a multifunctional configuration to allow the diagnosis of the high-side PMOS switch without the need of additional components or modification of the PCA design. The problem and consequences of the current design are commented as well as the solution proposed to mitigate possible harmful scenarios. Finally, the series of advantages that this proposal brings are listed.


A Multi-Cluster Security Mechanism Against Ai Model Attack, Hp Inc Aug 2023

A Multi-Cluster Security Mechanism Against Ai Model Attack, Hp Inc

Defensive Publications Series

As more AI modes are adopted in multiple industries, the security of AI becomes one of the top priorities in business. The failure in AI model protection puts damage to business in terms of user experience, privacy and operation. Model attack can start at any point from model training to model inference. Although many studies have presented several solutions, there are limitations in terms of prediction performance, latency and robustness to unseen attack.


Resilient Leadership: Bridging The Research Divide And 4th Industrial Revolution In Creating Sustainable Pathways For Strengthening Research, Shirlene Neerputh Aug 2023

Resilient Leadership: Bridging The Research Divide And 4th Industrial Revolution In Creating Sustainable Pathways For Strengthening Research, Shirlene Neerputh

Proceedings of the IATUL Conferences

Library services have strengthened in responding relevance towards new realities facing research-led universities in the 21st century. The dawn of the digital era ushers in new technologies, augmented realities, research practices and culture, announcing the birth of resilient leadership. How can Library Leaders respond to bridge the research divide and build the 4th industrial revolution (IR) in universities? Academic libraries re-aligned post COVID 19, to fulfil the mandates of the research-intensive university goals: Enhancing the student experience; Supporting learning and teaching; Enhancing research and innovation. In connecting possibilities of the research-led universities, academic library services have strengthened its digital services …


Systems And Strategies For Developing Leadership Skills Of Academic Librarians, Gabi Wong Aug 2023

Systems And Strategies For Developing Leadership Skills Of Academic Librarians, Gabi Wong

Proceedings of the IATUL Conferences

All professional librarians carry leadership roles in their libraries. The leadership capacity of librarians at all levels in an academic library is a key factor that can determine the library’s performance, effectiveness, innovation, agility and adaptability in the changing higher-education landscape. How do librarians build leadership skills? What can library directors do to help their staff develop leadership skills? From anecdotes of practitioners as well as empirical research, we understand that librarians develop leadership capacity through day-to-day life and work. Whether and how librarians grow with these daily experiences depend a lot on the individuals’ motivation to learn. However, to …


Implementation Of Entrepreneurship Courses As Competency Development For Librarians In Indonesia: Case Study On Department Information And Library Science Airlangga University, Ragil Tri Atmi Aug 2023

Implementation Of Entrepreneurship Courses As Competency Development For Librarians In Indonesia: Case Study On Department Information And Library Science Airlangga University, Ragil Tri Atmi

Proceedings of the IATUL Conferences

The vision of the Information and Library Science Undergraduate Study Program at Airlangga University is to become an innovative, responsive and moral study program to answer the challenges of the dynamics of the information revolution and the development of society globally. We produce Bachelor of Library and Information Sciences (BLIS) who have succeeded in becoming leaders and managers of libraries available in Indonesia. We develop curriculum in response to scientific developments, market needs, and dynamic societal behavior. BLIS graduates also have job opportunities in government, business, and industry. One of the results of curriculum development and efforts to achieve learning …


Correlation Between Altmetric Score And Citation: A Study Based On 1000 Highly Cited Cancer Scientific Outputs, Mohammad Ahmadian, Hossein Vakilimofard, Hamzeh Mazaherilaghab Aug 2023

Correlation Between Altmetric Score And Citation: A Study Based On 1000 Highly Cited Cancer Scientific Outputs, Mohammad Ahmadian, Hossein Vakilimofard, Hamzeh Mazaherilaghab

Proceedings of the IATUL Conferences

Objective: In recent years, indicators based on social media have been introduced as a complementary and expeditious tool along with scientometric indicators to evaluate scientific outputs. The aim of this study was to comprehensively analyze the altmetric indices on 1000 titles of the most cited articles in the field of cancer, which is one of the most vital issues in the medical community and is the second leading cause of death after CVDs. Material and Methods: The present study was descriptive and performed using altmetric indices. Bibliographic information of the research sample was extracted from the Scopus citation database. Data …


#Hashtag Social Media Experiences: Building Positive Patron–Library Relationships, Alla Kushniryk, Stanislav Orlov Aug 2023

#Hashtag Social Media Experiences: Building Positive Patron–Library Relationships, Alla Kushniryk, Stanislav Orlov

Proceedings of the IATUL Conferences

The ubiquitous presence of social media has changed the way libraries communicate with their patrons. Academic libraries usually employ social media to provide instant feedback to queries and promote library services to students and faculty. However, using these tools solely for such purposes means not fully utilizing their potential. Properly applied, social media can help build and maintain positive relationships between libraries and communities they serve. Social media experts (e.g.: Quesenberry, 2021) argue that in order to build these relationships, an organization should take a “bottom up” approach to social media by engaging with patrons through social media listening and …


Revamping An Academic Library With Users’ Voice: A Pandemic Response, Sumayya Ansar Aug 2023

Revamping An Academic Library With Users’ Voice: A Pandemic Response, Sumayya Ansar

Proceedings of the IATUL Conferences

The author will discuss how a small academic library has incorporated user perspectives when redesigning and reimagining the library amid pandemic uncertainties. During the Fall of 2020, when the University of Calgary in Qatar (UCQ) library was reopening after the pandemic, the library space was moved to a much smaller space to accommodate additional physical space requirements for undergraduate classes. One of the immediate challenges of the library was to continue providing access to library resources with less disruption while keeping users informed of unexpected changes. The library primarily targeted keeping users informed of the changes and providing access to …


Demystifying Ai: A Robot-Mediated Outreach Program, Tatiana Usova Aug 2023

Demystifying Ai: A Robot-Mediated Outreach Program, Tatiana Usova

Proceedings of the IATUL Conferences

Libraries are reinventing themselves to stay relevant. As librarians, we recognize the need to be creative to facilitate student learning in the digital age. This academic year Carnegie Mellon University in Qatar tested a new outreach program in collaboration with the Department of Computer Science and the Robotics club. It was intended for the whole community but primarily for students from majors other than computer science, and relatively unfamiliar with coding and AI concepts. The purpose was to bring more students to the library, let them connect with each other, see a hi-tech side of library resources, try new things, …


The Role Of Academic Libraries And The Need For Librarians' Competences To Facilitate Citizen Science, Gintare Tautkeviciene, Liisi Lembinen, Gita Rozenberga, Giedre Sabaityte, Ignat Tiberius, Tuuliki Toiste, Katrina Zourou Aug 2023

The Role Of Academic Libraries And The Need For Librarians' Competences To Facilitate Citizen Science, Gintare Tautkeviciene, Liisi Lembinen, Gita Rozenberga, Giedre Sabaityte, Ignat Tiberius, Tuuliki Toiste, Katrina Zourou

Proceedings of the IATUL Conferences

Academic libraries in Estonia, Latvia and Lithuania, together with partners from Greece and Germany, are implementing the LibOCS project "University libraries strengthening the academia-society connection through citizen science in the Baltics" which aims to: - Identify the drivers and barriers for researchers, members of the public and librarians to engage in citizen science projects; - define the role of academic libraries as facilitators between researchers and members of the public in promoting citizen science activities in the Baltic region; - Identify relevant competences of librarians implementing citizen science projects; - develop openly accessible training modules for librarians to help them …


Information Behaviour Of African Immigrants In Sunnyside, Pretoria, South Africa: Towards A Framework For Provision Of Specialised Information Services, Mandu Molaudi Aug 2023

Information Behaviour Of African Immigrants In Sunnyside, Pretoria, South Africa: Towards A Framework For Provision Of Specialised Information Services, Mandu Molaudi

Proceedings of the IATUL Conferences

The information/knowledge driven dispensation is characterised by continual information seeking, acquisition, sharing and use. These continuous information seeking activities are fulfilled through access to information using varieties of digital technologies that characterise the modern world. Information is an important resource for individual growth and survival and it benefits people in addressing different aspects of life. The intended purpose for this study is to explore the information behaviour of African immigrants residing in Sunnyside, Pretoria. This qualitative study focuses on how the immigrants go about seeking information that could support them in addressing various challenges affecting their everyday lives. There is …


Transormative Agreements: Communicating Next Phase Of Library Collections, Julia Gelfand, Mitchell Brown Aug 2023

Transormative Agreements: Communicating Next Phase Of Library Collections, Julia Gelfand, Mitchell Brown

Proceedings of the IATUL Conferences

Open Access journals and scholarship share a new relationship as content has transitioned from a subscription commodity to rights management. As federal governments encourage and increasingly mandate sponsored research outputs be freely and widely available at the time of publication sustainability of such models led to varied ways of how OA could be made viable. Recent practices suggest successes and trials in changing the footprint of collections. Libraries accustomed to acquiring content for perpetual ownership, and those that created institutional repositories to allow authors when they didn’t retain intellectual property could distribute and repurpose their works are but examples of …


Zayed University Library, Open Access And The Place Of The University Archives In A Dynamic Academic Library Set-Up, Lekoko Kenosi Aug 2023

Zayed University Library, Open Access And The Place Of The University Archives In A Dynamic Academic Library Set-Up, Lekoko Kenosi

Proceedings of the IATUL Conferences

Zayed University Library, like most academic libraries the world over, subscribes to the principle of open access to knowledge. Open access works to removes barriers to information, advocates unrestricted use of electronic resources, and strives to facilitate readers with readily available information. This approach plays a critical role in supporting universities’ core mission of teaching, faculty and student research, and community outreach engagements. Similarly, the Archives, like its library counterpart, is home to a rich array of information capable of supporting teaching, research and community outreach initiatives. However, due to the confidential nature of materials in the archives, many archival …


Information Needs Of Children Having A Radiology Technique: Imaging Centers, Rahele Mehrabi, Fatemeh Sheikhshoaei, Vahid Changizi, Nastaran Poursalehi, Faride Pak, Mehrzad Mehdizadeh Aug 2023

Information Needs Of Children Having A Radiology Technique: Imaging Centers, Rahele Mehrabi, Fatemeh Sheikhshoaei, Vahid Changizi, Nastaran Poursalehi, Faride Pak, Mehrzad Mehdizadeh

Proceedings of the IATUL Conferences

Background: Nowadays, health care systems are seeking to find ways to promote self-care, patient empowerment and informed decision-making. Production of health information content is considered an important tool for improving the health literacy of patients. Objective: The purpose of this study was to examine the components of children's health information in radiology centers in order to explore information need of children. Materials and Methods: This qualitative exploratory case study was conducted on 71 people, 25 including 6-14 year-old children, 25 parents of 0-14 year-old children, and 23 staffs(radiology technicians and doctors) of Radiology Department at Children's Medical Center Hospital )Tehran, …


Phd Supervisors Bad Rap Of Open Access Journals, Lindall Adams Aug 2023

Phd Supervisors Bad Rap Of Open Access Journals, Lindall Adams

Proceedings of the IATUL Conferences

A decade or more preceded the formal coinage of the term "open access," but the practice of making journal papers freely available online is a relatively new development. Among the first public statements to use the term "open access," the Budapest Open Access Initiative, Bethesda Statement on Open Access Publishing, and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities were released in February 2002, and their initial concept of open access refers to unrestricted online access to scholarly research, primarily journal articles. Over the past few years, the number of journals available through open access has …


Building Strategic Partnerships To Support Research Impact & Discovery In Canadian Research Libraries, Vivian Lewis Aug 2023

Building Strategic Partnerships To Support Research Impact & Discovery In Canadian Research Libraries, Vivian Lewis

Proceedings of the IATUL Conferences

This paper will update the international community on how Canadian research libraries are moving from supporting to taking a strong leadership role in key components of the University’s digital research support infrastructure and, in doing so, expanding the campus’ understanding of what good research libraries can and should do. The research will include real-world examples of research libraries leading campus implementations of Research Information Management Systems (RIMs) or Campus Research Information Management Systems (CRISs) to help document the institution’s research output; to partnering or leading the introduction of Bibliometrics services as a strategy for quantifying research impact; and to overseeing …


From Scratch To Launch; Leveraging University Of Miami Libraries’ Research Information Management System To Cultivate University-Wide Partnerships And Support Faculty Research Dissemination And Impact, Kineret Ben Knaan, Elizabeth Gushee, Angela Clark Aug 2023

From Scratch To Launch; Leveraging University Of Miami Libraries’ Research Information Management System To Cultivate University-Wide Partnerships And Support Faculty Research Dissemination And Impact, Kineret Ben Knaan, Elizabeth Gushee, Angela Clark

Proceedings of the IATUL Conferences

Since 2017, the University of Miami Libraries (UML) has engaged with key stakeholders and institutional leaders to adapt and build a centralized, sustainable Research Information Management System (RIMS) helping to curate, manage, and promote institutional research output. This paper details the development and rollout of Esploro by Ex Libris (locally branded Scholarship@Miami), the Institutional Repository (IR), and the RIM system for the University of Miami (UM). The UML Esploro Implementation team leveraged Esploro’s Artificial intelligence and Machine Learning features to train the system to automatically capture and fetch relevant scholarly outputs produced by researchers affiliated with UM. Further, we consider …


The Virtual Reading Room: Thinking Globally, Acting Locally, Donna Mcrostie, Lisa Mcintosh Aug 2023

The Virtual Reading Room: Thinking Globally, Acting Locally, Donna Mcrostie, Lisa Mcintosh

Proceedings of the IATUL Conferences

The University of Melbourne and Sydney Libraries in Australia have unparalleled collections of special, rare and archival collections in the national academic library landscape. Both institutions are driven by the same ambition; to maximise engagement and use of these unique collection to further global scholarship.  During the peak of the global pandemic physical access to collections was limited which led to the development of digital solutions to provide a minimum level of access for scholars. On emerging from lockdowns, we engaged in a range of reflective practices about how we may transform and evolve service models in direct response to …


Marketing And Promotion Of Library & Information Services And Products In The Higher Education Institutions In Uae, Durai Murugan Mari Muthu, Zafar Khan Aug 2023

Marketing And Promotion Of Library & Information Services And Products In The Higher Education Institutions In Uae, Durai Murugan Mari Muthu, Zafar Khan

Proceedings of the IATUL Conferences

There are different marketing strategies available to promote the library resources, services, products, and facilities. Some of the strategy primarily applied in libraries includes community surveys, innovations, publicity and public relations, advertising, communication skills, staff training and innovation, networking and pricing. The study focuses on different types of promotional activities and strategies applied by the surveyed libraries to enhance the utilization of library resources and services. Furthermore, the study tries to understand the attitude of librarians towards strategies of library products and services in the higher education institution of UAE. The study is primarily descriptive in nature with survey type …