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Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana Apr 2026

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …


Social Media Sentiment And Firm Cash Flow, Chanchal Tamrakar Apr 2026

Social Media Sentiment And Firm Cash Flow, Chanchal Tamrakar

Atlantic Marketing Association Proceedings

No abstract provided.


Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia Apr 2026

Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang Apr 2026

Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.


The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone Apr 2026

The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees Apr 2026

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees

Atlantic Marketing Association Proceedings

No abstract provided.


The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer Apr 2026

The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer

Atlantic Marketing Association Proceedings

No abstract provided.


Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska Apr 2026

Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska

Atlantic Marketing Association Proceedings

No abstract provided.


A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr Apr 2026

A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham Apr 2026

You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham

Atlantic Marketing Association Proceedings

No abstract provided.


Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward Apr 2026

Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander Apr 2026

Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak Apr 2026

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Art To Children, Jon Littlefield, William P. Williams Apr 2026

Marketing Art To Children, Jon Littlefield, William P. Williams

Atlantic Marketing Association Proceedings

No abstract provided.


Video Streaming Services And Marketing Theory, Stephen Carlson Apr 2026

Video Streaming Services And Marketing Theory, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher Apr 2026

Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher

Atlantic Marketing Association Proceedings

No abstract provided.


Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard Apr 2026

Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard

Atlantic Marketing Association Proceedings

No abstract provided.


The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes, Tyra M. Burton Apr 2026

The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.


Beyond Learning Ethics In Marketing Classes: White-Collar Crime Introduced To Sales Curriculum, Linda Greef Mullen Apr 2026

Beyond Learning Ethics In Marketing Classes: White-Collar Crime Introduced To Sales Curriculum, Linda Greef Mullen

Atlantic Marketing Association Proceedings

No abstract provided.


A Proposed Model Of Predictors For Effective Celebrity Clickbait, Cynthia B. Hanson, Larry Lee Carter Apr 2026

A Proposed Model Of Predictors For Effective Celebrity Clickbait, Cynthia B. Hanson, Larry Lee Carter

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi Apr 2026

Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri Apr 2026

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.


Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson Apr 2026

Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson

Atlantic Marketing Association Proceedings

No abstract provided.


Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja Apr 2026

Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja

Atlantic Marketing Association Proceedings

No abstract provided.


Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown Apr 2026

Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown Apr 2026

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Teach Professionalism?, Kirsten Passyn Apr 2026

Can You Teach Professionalism?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman Apr 2026

A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Teaching Strategies For Faculty Facing Heightened Student Needs And Dwindling Institutional Support, Mee-Shew Cheung, Hema Krishnan, Mina Lee Apr 2026

Teaching Strategies For Faculty Facing Heightened Student Needs And Dwindling Institutional Support, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.