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Dietary Habits And Physical Activity Among Arab Pregnant Women - A Sociocultural Study On Kuwaitis, Maha Meshari Al-Sejari, Yagoub Al-Kandari May 2026

Dietary Habits And Physical Activity Among Arab Pregnant Women - A Sociocultural Study On Kuwaitis, Maha Meshari Al-Sejari, Yagoub Al-Kandari

Scientific Journal of King Faisal University: Humanities and Management Sciences

Pregnancy is a critical stage in the life of the mother and fetus. Several physiological and psychological changes occur for both. Some of the . most prominent factors affecting their health are the mother's food habits, physical activity, and access to essential information about . pregnancy. The current study aims to measure the patterns of lifestyle 214 behaviours of pregnant women. A sample of 214 pregnant Kuwaiti . women was selected. A questionnaire was the primary tool used to )1( : conduct the study. It consisted of five sections: (1) sociocultural - )2( )3( factors, (2) information about the primary …

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Developing Talent Management - Saudi Schools As A Case Study, Maha Saleh Alamoud, Rana Eid Saad Alrifai May 2026

Developing Talent Management - Saudi Schools As A Case Study, Maha Saleh Alamoud, Rana Eid Saad Alrifai

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims at examining the effects of applying talent management approaches by the female principals of public education schools in Yanbu, Saudi Arabia. Moreover, the study seeks to present suggestions to improve talent management skills among school principals. The study population consisted of all the female principals of public education schools in Yanbu: 144 female school principals, while the study sample members who participated were 141 female ( )141 school principals. To achieve the study objectives, the descriptive survey method was used, and a questionnaire was developed as the study tool. The descending order of the questionnaire’s ’dimensions came …

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Designing An Adaptive E-Learning Environment And Its Effectiveness In Developing E-Lesson Design Skills For Student Teachers, Abdullah Kholifh Alodail May 2026

Designing An Adaptive E-Learning Environment And Its Effectiveness In Developing E-Lesson Design Skills For Student Teachers, Abdullah Kholifh Alodail

Scientific Journal of King Faisal University: Humanities and Management Sciences

The study aims to examine how effective an adaptive e-learning environment is in the development of e-lesson design skills for student teachers at Al-Baha University. A quasi- experimental method was used for the purpose of this study. The study standard . consisted of an achievement test and an observation checklist. For the purpose of the . . study the sample students were divided into two groups, a control group and an experimental group, with 22 students in each group. The study results showed a ( )22 . statistically significant difference at a level of α≤0.05 in the cognitive achievement test, …

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Department Heads' Awareness Of The Roles Assigned To Them - The Point Of View Of Faculty Members In Saudi Arabia, Yumna Ahmed Atoum May 2026

Department Heads' Awareness Of The Roles Assigned To Them - The Point Of View Of Faculty Members In Saudi Arabia, Yumna Ahmed Atoum

Scientific Journal of King Faisal University: Humanities and Management Sciences

In order to achieve their goals, universities depend on the efficiency of various leaderships, whether this is higher leaderships or heads of departments who are . assigned multiple roles in the academic and administrative work plan. This study aims to identify heads of academic department's awareness of the roles entrusted to them from the point of view of faculty members at Imam Abdul Rahman bin Faisal University. To achieve this objective, a questionnaire was prepared for data collection. ( )492 2020 /2019 . It was distributed to a random sample of 492 faculty members for the academic year 2019/2020. The …

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Degree Of Implementation Of The Community Partnership Initiative By The Leaderships Of Public Schools, In Light Of The Standards Of The Ertiqaa Award For Excellence, Fatimah Mohammed Almudhafar May 2026

Degree Of Implementation Of The Community Partnership Initiative By The Leaderships Of Public Schools, In Light Of The Standards Of The Ertiqaa Award For Excellence, Fatimah Mohammed Almudhafar

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims to determine the extent of school leaderships' activation of the Community Partnership Initiative in public schools, in light of the standards of the Excellence Award (Ertiqaa). Moreover, it identifies the challenges around activating the initiative encountered by school leaderships. The scope of the study includes all of the female principals of the public schools located in Al Ahsa – 286 in total. From these, a ( )286 random sample group was selected, comprised of 201 female principals. In order to ()201 achieve the study’s objectives, a descriptive research methodology was used, and a . questionnaire was developed …

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Criminal Crimes During The Hajj Season And Their Impact On Meccan Society In The Mamluk Era (1250-1517), Youssef Bin Nusrtallah Mohammed May 2026

Criminal Crimes During The Hajj Season And Their Impact On Meccan Society In The Mamluk Era (1250-1517), Youssef Bin Nusrtallah Mohammed

Scientific Journal of King Faisal University: Humanities and Management Sciences

Various conflicts occurred during the Hajj season. These led to criminal activities during the Mamluk era, and research focused on crimes in Makkah Al- . Mukarramah. The research aims to identify the motives and analyze the causes, events, and results of the criminal activities that occurred during this period. The . research dealt with the crimes and their intentions and defined the crimes. This research contains a presentation and analysis of the conflicts that transpired in Mecca between either the princes of Mecca or the princes of the Hajj, which resulted in an increase in criminal activity. The research revealed …

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Cultural Diversity In Saudi Universities - The Viewpoint Of Academic Leaders At Princess Nourah Bint Abdulrahman University, Suha Alsamei May 2026

Cultural Diversity In Saudi Universities - The Viewpoint Of Academic Leaders At Princess Nourah Bint Abdulrahman University, Suha Alsamei

Scientific Journal of King Faisal University: Humanities and Management Sciences

Multiculturalism is the existence of various groups, taking gender, nationality, age, religion, and experience into account. This study aimed to identify academic leadership approaches towards the cultural diversity of human resources in Princess Nourah Bint Abdul Rahman University, the most significant characteristics . of cultural diversity management of human resources, and the most important challenges facing diversity management. The researcher used the descriptive . survey method and distributed a questionnaire to the sample study community comprising 81 of the university’s academic leaders. The study concluded that the ( )81 . approaches of the university’s academic leaders were positive and fostered …

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Bilingualism In Efl Classrooms - Saudi Female Beginners' Reading Performance And Classroom Involvement, Mazeegha Ahmed Al Tale May 2026

Bilingualism In Efl Classrooms - Saudi Female Beginners' Reading Performance And Classroom Involvement, Mazeegha Ahmed Al Tale

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study examines the impact of a bilingual approach on the academic performance and classroom involvement/participation of level 1 English as a foreign language (EFL) reading comprehension students. Fifty female Saudi EFL students participated in the . study. A reading comprehension test, classroom observation, and interviews served as data collection methods. The researcher used an independent samples t-test to ( ) analyze the test scores, and thematic content analyses to analyze the interviews and . observation. The results show that bilingualism as a teaching strategy positively affects learners' academic performance, classroom participation, and involvement. The study also indicates that most …

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Auditor's Civil Responsibility - An Analytical Study According To Saudi Regulations, Ahmed Mohammed Awwad May 2026

Auditor's Civil Responsibility - An Analytical Study According To Saudi Regulations, Ahmed Mohammed Awwad

Scientific Journal of King Faisal University: Humanities and Management Sciences

Saudi Companies Law 2015 entrusted to the auditors the auditing and 1437 2015/ reviewing of companies’ accounts and verifying the fairness of their financial statements, in addition to also stipulating auditors’ civil responsibility. To establish this responsibility, we had to identify the nature of the relationship between the auditor and the audited company. We concluded that it was a contractual relationship. We cannot consider the auditor’s obligations in isolation using a single analytical procedure. The auditor’s civil responsibility to the company and partners is contractual, and if not adhered to, could cause a tort. Provisions of chartered accountants’ law and …

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Auditing The Competencies And Attitudes Of Arabic Language Teachers Towards Information And Communication Technology (Ict) Integration In Al Ahsa, Eman Abdulaziz Aldoughan, Ahlam Mohammed Al-Abdullatif May 2026

Auditing The Competencies And Attitudes Of Arabic Language Teachers Towards Information And Communication Technology (Ict) Integration In Al Ahsa, Eman Abdulaziz Aldoughan, Ahlam Mohammed Al-Abdullatif

Scientific Journal of King Faisal University: Humanities and Management Sciences

The study aimed to investigate the level of competencies and attitudes towards ICT integration among Arabic language teachers and identify if there are statistically significant differences in the level of competencies and attitudes of the study sample in terms of the variables gender, age, school stage, and ( experience. This study utilized the descriptive survey approach using the ) TPACK scale, which was applied to a sample of 150 male and female teachers ( ) who specialize in teaching Arabic in general education schools in Al Ahsa. Data was analyzed using several statistical methods such as mean, standard ( )TPACK …

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Aesthetics Of Saudi Architectural Heritage As A Source Of Creative Painting Works - Diriyah As A Model, Yasser Mohamed Fadl May 2026

Aesthetics Of Saudi Architectural Heritage As A Source Of Creative Painting Works - Diriyah As A Model, Yasser Mohamed Fadl

Scientific Journal of King Faisal University: Humanities and Management Sciences

Based on the role of art education in preserving heritage arts, the current research aims to revive the Saudi architectural heritage in Diriyah by shedding light on its aesthetics. The aesthetics were associated with the first Saudi state, so it became the set of government. Diriyah includes a distinct heritage architecture, containing many aesthetic values that make it fertile material for creativity in the art of painting. The research followed an experimental methodology, whereby the researcher conducted an artistic . self-experiment; after analysing paintings, he presented works that employed the aesthetic capabilities and dimensions of the elements and vocabulary of …

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Women's Handicrafts As A Touristic Component In Al Ahsa And How To Support Them In The Light Of The Saudi Vision 2030, Abeer Farouk Ahmed, Mohamed Keshar Kamel, Montaha Saleh Al Hashel May 2026

Women's Handicrafts As A Touristic Component In Al Ahsa And How To Support Them In The Light Of The Saudi Vision 2030, Abeer Farouk Ahmed, Mohamed Keshar Kamel, Montaha Saleh Al Hashel

Scientific Journal of King Faisal University: Humanities and Management Sciences

In light of the selection of Al Ahsa as the capital of Arab tourism in 2019, the present research presents a case study to explore the reality of women’s handicrafts in this city and the challenges they face, so as to characterize them and propose appropriate solutions to address these challenges and make recommendations for the development of the domain of women’s crafts as one of the important pillars in the Saudi Vision 2030. The research followed a descriptive methodology in the presentation of research literature, which included the reality of Saudi women in the field of crafts, the most …

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Virtual Museums As A Way Of Preserving Al Ahsa Heritage And Promoting It As A Tourist City, Mahmoud Morsy Mohamed Garhy, Reham Mostafa Mohammed, Mohammed Keshar Kamel May 2026

Virtual Museums As A Way Of Preserving Al Ahsa Heritage And Promoting It As A Tourist City, Mahmoud Morsy Mohamed Garhy, Reham Mostafa Mohammed, Mohammed Keshar Kamel

Scientific Journal of King Faisal University: Humanities and Management Sciences

Museums have known throughout history as a human-heritage record and, moreover, a cultural, educational and recreational tourist attraction. Nowadays, as technological developments accelerate, virtual museums have emerged. They allow virtual tours to be available anywhere any time. The study aims to suggest a design model of a virtual museum for Al Ahsa that acts as a complementary heritage museum. This is because this city has become on the UNESCO’s World Heritage List 2018 and been announced as the capital of Arab tourism 2019. Through the analytical descriptive method, the study analysed the most important virtual museums; global, regional and local. …

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The Use Of Al Ahsa Decorative Heritage Units For Mural Paintings In Tourist Facilities, Walaa Hamdy A. Khalifa May 2026

The Use Of Al Ahsa Decorative Heritage Units For Mural Paintings In Tourist Facilities, Walaa Hamdy A. Khalifa

Scientific Journal of King Faisal University: Humanities and Management Sciences

The project deals with how to use the decorative heritage units in Al Ahsa for getting multiple design solutions for mural art that can be put in tourist facilities, As the folklore in Al Ahsa is full of decorative vocabulary that gives the artwork a distinctive artistic character with an authentic character and to emphasise the heritage identity of the Saudi society, the researcher considered that the vocabulary of the study should be from the decorative units derived from the popular heritage in Al Ahsa, which can be used to obtain multiple design solutions for mural art with a contemporary …

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The Role Of Popular And Traditional Crafts In The Sustainable Tourism Development Of Al Ahsa, Khalid Mohammed Al-Saud, Mohammed Abdullatif Almulla May 2026

The Role Of Popular And Traditional Crafts In The Sustainable Tourism Development Of Al Ahsa, Khalid Mohammed Al-Saud, Mohammed Abdullatif Almulla

Scientific Journal of King Faisal University: Humanities and Management Sciences

The study aimed to identify the contribution of traditional crafts to supporting the sustainable tourism development of Al Ahsa. To accomplish the objectives of this study, analytical and descriptive approaches are adopted, using a focus group tool in 2018/2019. The study analyses the input of 30 employees, professionals, artists, and supervisors who are interested in traditional crafts. As for the craftsmen in Al Ahsa city, a random sample of 6 craftsmen was selected. The questionnaires and the interviews were used to obtaining the data from craftsmen. In addition, the statistical analysis of the answers was done. Arithmetic averages, standard deviations …

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The Role Of Handcrafts In Changing The Tourist Mental Image Of Al Ahsa, Saudi Arabia, Hatem Tawfik Ahmed, Ashraf Aly Mohamed Aly May 2026

The Role Of Handcrafts In Changing The Tourist Mental Image Of Al Ahsa, Saudi Arabia, Hatem Tawfik Ahmed, Ashraf Aly Mohamed Aly

Scientific Journal of King Faisal University: Humanities and Management Sciences

The study aimed to assess the current status of Al Ahsa handicrafts, which have been known since ancient times, to identify the factors that can help handicrafts development and activate the tourist sector. This is as well as demonstrating the role of tourism media in changing the mental image, to achieve sustainable tourism development for Al Ahsa. The study carried out through field interviews with artisans and stakeholders and statistical analysis of answers to questionnaires distributed to different categories, to identify gaps that change the mental image of Al Ahsa, and, factors that help create a positive tourist mental image …

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The Effectiveness Of An Enrichment Design Program In The Development Of Craftsmen's Tourism Products In Al Ahsa, Mohamed Keshar Kamel, Abeer Farouk Ahmed May 2026

The Effectiveness Of An Enrichment Design Program In The Development Of Craftsmen's Tourism Products In Al Ahsa, Mohamed Keshar Kamel, Abeer Farouk Ahmed

Scientific Journal of King Faisal University: Humanities and Management Sciences

The present research highlights the aesthetic aspects of handicrafts as a component of the material culture of peoples. Al Ahsa has been recently included in the UNESCO’s list of creative cities and as a World Heritage Site. There is a need to develop the products of these crafts as main commodities in the tourism market. In this regard, the research aimed to develop the artisanal product through enriching the design aspects related to it. The experimental methodology was used in the design and implementation of research tools, including an enrichment training program aimed to enrich the design skills of handicraft …

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The Importance Of Documenting Traditional Handicrafts To Develop The National Income Through Tourism - Al Ahsa As A Model, Hatem Tawfik Ahmed, Mohamed Almulla May 2026

The Importance Of Documenting Traditional Handicrafts To Develop The National Income Through Tourism - Al Ahsa As A Model, Hatem Tawfik Ahmed, Mohamed Almulla

Scientific Journal of King Faisal University: Humanities and Management Sciences

The aim of preserving the traditional handicrafts of Al Ahsa governorate is not only because of its cultural heritage but also as an important sector affecting gross national income and job creation. This is as well as being one of the important ingredients of tourist attractions. This article aims to document some traditional handicrafts in Al Ahsa with all related information available, methods and tools used and the role of public and private institutions in protecting them from disappearing. Interviews with some craftsmen in Al Ahsa were used to document traditional knowledge and inherited indigenous knowledge. In addition, the result …

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The Artistic Potential Of The Historical Heritage Symbols In Al Ahsa As An Entrance To The Creation Of A Ceramic Tourist Souvenir, Yasser Mohamed Fadl, Samah Mohamed Abd El Naser May 2026

The Artistic Potential Of The Historical Heritage Symbols In Al Ahsa As An Entrance To The Creation Of A Ceramic Tourist Souvenir, Yasser Mohamed Fadl, Samah Mohamed Abd El Naser

Scientific Journal of King Faisal University: Humanities and Management Sciences

The aim of this research is to record and classify the historical heritage symbolic elements in Al Ahsa, revealing its artistic elements to create a ceramic tourist souvenir design by combining the ceramics and painting techniques to expresses the cultural heritage of the city. The study follows the analytical descriptive methodology of the historical heritage symbols in Al Ahsa and the designing of some ceramic tourist souvenirs, using three-dimensional drawing programs. One of the important results is that the Oasis of Al Ahsa has an abundance of artistic and aesthetic historical heritage symbols, which can be as spiritual sources to …

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Marketing And Entrepreneurship From The Perspective Of The Handcraft Industry - A Practical Study On Al Ahsa, Saudi Arabia, Ibrahim A. Elshaer, Mohamed A. Aldoghan, Mohamed A. Moustafa, Alaa M. Shaker May 2026

Marketing And Entrepreneurship From The Perspective Of The Handcraft Industry - A Practical Study On Al Ahsa, Saudi Arabia, Ibrahim A. Elshaer, Mohamed A. Aldoghan, Mohamed A. Moustafa, Alaa M. Shaker

Scientific Journal of King Faisal University: Humanities and Management Sciences

Although there has been a growing universal demand for handicrafts and their cultural, economic and tourism importance, handicrafts in the Eastern region of Saudi Arabia, particularly in Al Ahsa governorate, face many challenges, notably marketing challenges. The aim of this study is to explore the impact of marketing dimensions (product, price, promotion, and location) on the performance of the handicrafts’ entrepreneurship in Al Ahsa region, and to suggest some strategies to overcome any obstacles related to these factors, in order to develop an integrated vision of maximizing business advantage. Questionnaires were distributed among 150 handicraft workers, and structural Equation Modelling …

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The Aesthetic Analysis Of Al Ahsa Historical Doors And Their Use In Tourist Wall Hangings, Salwa Abo Allele Mahmoud Abass, Hanaa Kamel Hassen Elseaidy May 2026

The Aesthetic Analysis Of Al Ahsa Historical Doors And Their Use In Tourist Wall Hangings, Salwa Abo Allele Mahmoud Abass, Hanaa Kamel Hassen Elseaidy

Scientific Journal of King Faisal University: Humanities and Management Sciences

The research sheds light on the importance of Al Ahsa historical doors through studying the decorative vocabulary component of these doors. The research procedures include a study of the distinctive environmental and urban characteristics of Al Ahsa, which made it into the list of UNESCO’s global human heritage. The research followed the analytical descriptive approach to the of the traditional decorations of the doors. It seeks to understand and analyse the symbolic connotations and formal and aesthetic features of the doors in order to reach the design of tourist wall hangings with different materials with aesthetic visual effects, by using …

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History Of Crafts And Industries In Al Ahsa During The Islamic Era, Abdelhalim Ali Ramadan May 2026

History Of Crafts And Industries In Al Ahsa During The Islamic Era, Abdelhalim Ali Ramadan

Scientific Journal of King Faisal University: Humanities and Management Sciences

Al Ahsa was famous for the diversity of crafts and industries since ancient times; this was due to succession of civilizations, as well as its excellent geographical position, as being a commercial centre between the countries of the Arab Gulf, Sind, India, Iraq and the Levant. Thus Al-Ahsa became a meeting place for many peoples. Al Ahsa, formerly known as Hajar, was part of the territory of Bahrain in the Islamic era. The variety of crafts and industries in Al Ahsa has led to its economic prosperity. Al Ahsa wa well-known for weaving, embroidering and embroidering abayas and cloaks, making …

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Handicrafts For Sustainable Tourism Development - An Empirical Study On Al Ahsa, Saudi Arabia, Mohamed A. Moustafa, Mohammad N. Alshagawi, Ibrahim A. Elshaer May 2026

Handicrafts For Sustainable Tourism Development - An Empirical Study On Al Ahsa, Saudi Arabia, Mohamed A. Moustafa, Mohammad N. Alshagawi, Ibrahim A. Elshaer

Scientific Journal of King Faisal University: Humanities and Management Sciences

Handicrafts are considered to be one of the most important culture heritage elements and areas of innovation. It contributes to improving the national income and providing job opportunities. In addition, handicrafts can be developed as an innovative and effective tool to enhance tourism and economic growth. Despite the cultural and economic importance of handicrafts, there are a number of economic, social, cultural and environmental challenges that face the development of handicrafts industry in the Saudi context particularly in Al Ahsa. As a result, this study aims to investigate these challenges and barriers. Moreover, it provides a number of suggestions that …

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Handicrafts And Historic Crafts As Strategic Elements In The Development And Support Of Tourism In Al Ahsa, Ismail Ibrahim Mahmoud, Mohammad Abdullatif Almulla May 2026

Handicrafts And Historic Crafts As Strategic Elements In The Development And Support Of Tourism In Al Ahsa, Ismail Ibrahim Mahmoud, Mohammad Abdullatif Almulla

Scientific Journal of King Faisal University: Humanities and Management Sciences

Handicrafts play an important role in the development of the tourism sector. In order to vitalize that role, appropriate strategies have to be set to support and nurture handicrafts to ensure their continuity and integration with the tourism sector and economic growth. The aim of this research is to study the role of the supporting mechanisms for handicrafts that can contribute to the economic development of the tourism sector. The statistical results of the current study confirm the mutual impact between the interest in traditional crafts and the revitalization of the types of tourism suitable for Al Ahsa. It also …

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Environmental Features Of Al Ahsa As A Starting Point For Creating A Metal Tourist Souvenir, Alaa El-Din Hamid, Mohamed El Bezra, Muntaha Al Hashel May 2026

Environmental Features Of Al Ahsa As A Starting Point For Creating A Metal Tourist Souvenir, Alaa El-Din Hamid, Mohamed El Bezra, Muntaha Al Hashel

Scientific Journal of King Faisal University: Humanities and Management Sciences

The paper aimed to explore the environmental and cultural heritage-related characteristics of Al Ahsa, studying the historical heritage symbolic elements so as to design new ideas for metal tourist souvenirs. This is as well as providing job opportunities for graduated students with the aim of enhancing the national income through tourist activation. The study experiment carried on a group of students of the Department of Art Education at King Faisal University to produce a set of metal tourist souvenirs, inspired by Al Ahsa environmental elements. The result showed that Al Ahsa has a wealth of historical heritage with artistic symbols, …

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Enriching The Role Of Productive Families' Handicrafts In Creating Contemporary Artistic Designs For Tourist Revitalization In Al Ahsa, Saudi Arabia, Hanaa Kamal Hassan Elseaidy May 2026

Enriching The Role Of Productive Families' Handicrafts In Creating Contemporary Artistic Designs For Tourist Revitalization In Al Ahsa, Saudi Arabia, Hanaa Kamal Hassan Elseaidy

Scientific Journal of King Faisal University: Humanities and Management Sciences

The history of Al Ahsa is shown in the folk arts produced by productive families where they respond to the needs of the society in which we live. The research aims to emphasize the importance of the handicrafts of productive families in the tourism revitalization of Al Ahsa in line with the Saudi Vision 2030. The research has been divided into several parts starting with the definition of research, problem, objectives, hypotheses, importance, limits, methodology and research terms with a theoretical review, followed by technical analysis of the proposed designs. Also, 12 design ideas were done, accompanied by technical analysis …

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Development Of Urban Heritage Areas In Al Ahsa By Using Gis, Maha Hassanein Ahmed, Amani Hussein Mohamed May 2026

Development Of Urban Heritage Areas In Al Ahsa By Using Gis, Maha Hassanein Ahmed, Amani Hussein Mohamed

Scientific Journal of King Faisal University: Humanities and Management Sciences

Urban heritage is the sum of buildings and establishments that have proved their authenticity and archaeological, architectural, architectural and historical value over time. Al Ahsa is one of the most important areas with a wealth of urban heritage in the Kingdom of Saudi Arabia. However, the region did not get a suitable location on the map of local, regional and international tourism, so this study aims to present a proposal that will rely on several methods and methods, the most important of which are the historical, fundamentalist, descriptive and analytical approaches, field study and systems. Geographical information for conducting spatial …

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Developing The Skills Of Tourism And Hospitality Workers In Al Ahsa In Light Of The Saudi Vision 2030, Wagih Mohamed Salama, Hossam Said Shehata May 2026

Developing The Skills Of Tourism And Hospitality Workers In Al Ahsa In Light Of The Saudi Vision 2030, Wagih Mohamed Salama, Hossam Said Shehata

Scientific Journal of King Faisal University: Humanities and Management Sciences

The success of any tourism or hotel establishment depends primarily on its human resources. This requires more attention and development of the human element and its skills, as a basis for competition in the tourism and hospitality sector, as being a labour-intensive one. The research aims to identify the necessary skills that must be available in the front-line staff in the tourism and hospitality sector. They have a direct impact on service delivery and customer satisfaction. It also aims to determine the extent of the importance and availability of such skills in staff in the field. Moreover, it tries to …

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Developing Agritourism In Al Ahsa - Issues And Challenges, Rady T. Tawfik, Momtaz N. Elsebaei, Mohammed A. Almahish May 2026

Developing Agritourism In Al Ahsa - Issues And Challenges, Rady T. Tawfik, Momtaz N. Elsebaei, Mohammed A. Almahish

Scientific Journal of King Faisal University: Humanities and Management Sciences

Agritourism is thriving in rural areas to represent a new pattern of agricultural diversification and an alternative farming practice that can strengthen community cohesion, enrich education, provide job opportunities, diversify the economic base and achieve agricultural sustainability. Al Ahsa is an ideal place to develop agritourism given its rich agricultural heritage as characterized by being one of the largest agricultural oases in the world. However, developing agritourism in Al Ahsa faces many challenges. This study aimed to elucidate the potential benefits of agritourism, examine the needs of agritourism providers, agritourists, and involved associations and use the Multiple Regression Model to …

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Archaeological And Historical Sites In Al Ahsa And Their Tourism Marketing In Light Of The Saudi Vision 2030, Abd Al-Rahim Yusef Al-Shikh Mubarak, Ahmed Hassan Metowaly, Thowayeb Hassan Soliman, Hossam Said Shehata, Wagih Mohamed Salama May 2026

Archaeological And Historical Sites In Al Ahsa And Their Tourism Marketing In Light Of The Saudi Vision 2030, Abd Al-Rahim Yusef Al-Shikh Mubarak, Ahmed Hassan Metowaly, Thowayeb Hassan Soliman, Hossam Said Shehata, Wagih Mohamed Salama

Scientific Journal of King Faisal University: Humanities and Management Sciences

Tourism marketing plays an important role in attracting tourists who interested in visiting historical and archaeological sites, which has been considered one of the most popular tourist activities all over the world. Al Ahsa has many historical and archaeological sites that make it one of the most attractive heritage destinations in the Middle East especially after being selected as the Capital of Arab Tourism in 2019. Upon that, the present study aimed at highlighting the value of historical and archaeological sites in Al Ahsa and marketing them to put it on the tourist destinations map in Saudi Arabia in the …

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