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2,150 full-text articles. Page 61 of 76.

Music Around Noon, Josh Roberson, Emilia Yanez-Lopez, Sam Ek, Matthew Bond, Sean Atkinson, Nate Brown, Chris Horney, Brandon Miranda, William Meinert, Erin Theodorakis, Paul Floyd 2015 Chapman University

Music Around Noon, Josh Roberson, Emilia Yanez-Lopez, Sam Ek, Matthew Bond, Sean Atkinson, Nate Brown, Chris Horney, Brandon Miranda, William Meinert, Erin Theodorakis, Paul Floyd

Printed Performance Programs (PDF Format)

No abstract provided.


Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally 2015 California Polytechnic State University - San Luis Obispo

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …


Senior Recital, Arsen Jamkotchian 2015 Chapman University

Senior Recital, Arsen Jamkotchian

Printed Performance Programs (PDF Format)

No abstract provided.


In Memoriam: Janet Pappert, 2015 Duquesne University

In Memoriam: Janet Pappert

TEMPO

No abstract provided.


Tempo Magazine 2014-2015, 2015 Duquesne University

Tempo Magazine 2014-2015

TEMPO

No abstract provided.


The Duquesne Piano Trio, 2015 Duquesne University

The Duquesne Piano Trio

TEMPO

No abstract provided.


Table Of Contents, 2015 Duquesne University

Table Of Contents

TEMPO

No abstract provided.


Catching Up With Adrian Galysh, 2015 Duquesne University

Catching Up With Adrian Galysh

TEMPO

No abstract provided.


Restoring A Legacy, 2015 Duquesne University

Restoring A Legacy

TEMPO

No abstract provided.


Beethoven On The Bluff, 2015 Duquesne University

Beethoven On The Bluff

TEMPO

No abstract provided.


One Roof: One Voice, 2015 Duquesne University

One Roof: One Voice

TEMPO

No abstract provided.


In Memoriam: Joseph Wilcox Jenkins, 2015 Duquesne University

In Memoriam: Joseph Wilcox Jenkins

TEMPO

No abstract provided.


War Without End, 2015 Duquesne University

War Without End

TEMPO

No abstract provided.


Patrick Burke: Flourish, 2015 Duquesne University

Patrick Burke: Flourish

TEMPO

No abstract provided.


Tempo Interviews Dr. Seth Beckman, 2015 Duquesne University

Tempo Interviews Dr. Seth Beckman

TEMPO

No abstract provided.


Jazz Ensemble Breathes New Life Into Popular Music, 2015 Duquesne University

Jazz Ensemble Breathes New Life Into Popular Music

TEMPO

No abstract provided.


A New Role For Dr. Edward Kocher, 2015 Duquesne University

A New Role For Dr. Edward Kocher

TEMPO

No abstract provided.


New St. Benedict The Moor Band Program Thrives, 2015 Duquesne University

New St. Benedict The Moor Band Program Thrives

TEMPO

No abstract provided.


An Interview With Dr. Don Gibson, 2015 Duquesne University

An Interview With Dr. Don Gibson

TEMPO

No abstract provided.


A Tribute To Taylor Carroll Sinclair, 2015 Duquesne University

A Tribute To Taylor Carroll Sinclair

TEMPO

No abstract provided.


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