Graphic Design Commons^™

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

For Better, Or For Worse: Photographing In A Digitally Cluttered Crowd, Dale L. Carty Ii

Masters Theses

In recent years, smartphones have been utilized to photograph treasured moments. However, some are unaware they are distracting others in events such as weddings. The distracting smartphone user could potentially obstruct professional wedding photographers and hinder them from capturing priceless shots. The purpose of this thesis is to research the motive behind the addictive nature of smartphones and potentially decrease the number of smartphone pictures taken during the wedding ceremonies. The goal of this study is to bring awareness to the problem and to create a mobile application, which could then reduce the intrusiveness of smartphones during weddings. The researcher …

The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy

Conference Papers

Developing the Library Workforce

Emerging and future skills required in the Library workforce.

The Design Librarian -graphic design as an essential skill.

In 2017 the Library carried out an audit of Library signage. In line with graphic design best practice, institute guidelines, the Official Languages Act 2003, branding and design guidelines were developed. Design guidelines for people with a disability were also incorporated. A team was established to look after all signage design, marketing, and social media. Over the last year, the team has developed a cohesive Library visual identity that promotes our services and resources across a range of …

Spook Fest Style Guide, M. Valenzano

Graphic Design and Media Program: Studio II

This style guide contains branding guidelines for Spook Fest, including logo design, logo use, color palette, and typography.

The Medina Style Guide, J. Llontop

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines include for The Medina, including proper logo usage, typography, and color palette.

Welcome To The Nba: Battle Born Horns, A. Rodriguez

Graphic Design and Media Program: Studio II

This style guide provides branding concepts for the Battle Born Horns including logo and uniform designs, color palette, and typography.

Born & Raised, Jennifer Date

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines include for Born & Raised, a local Las Vegas sports bar. Guidelines include proper logo usage, typography, and color palette.

Rror, Carter D. Johnson

Theses and Dissertations

Building on common definitions of terms such as machine, human, and code, this paper presents a strategy for an art practice that engages with data that has been processed and the processor as actor or character. Material is presented in such a way that rules, guidelines, logic, code, coherence may be viewed as tools to be employed for the use of obtaining and retaining power and control. Presenting digital technologies not only as a mediating force upon physical bodies but also a part of those bodies, and, furthermore, as abject and thus positioned outside an ideological structure of consumer technology, …

Hard Rock Style Guide, Brittni Sacco

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Hard Rock Las Vegas, including proper logo use, typography, and color palette.

Life Aquatic, Car Paayas

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Life Aquatic, an oceanic exhibition that brings life to the Wes Anderson film The Life Aquatic with Steve Zissou. The style guide includes proper employee attire, logo usage, typography, and color palette.

Yeezus, J. Collins

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Yeezus, including proper image and logo use, typography, and color palette.

Mickey's Cues & Brews Corporate Style Guide, Dimitre Bakalov

Graphic Design and Media Program: Studio II

This corporate style guide provides branding guidelines for Mickey's Cues & Brews, including employee attire, proper logo usage, typography, and color palette.

Neon Centric Skating Rink, Miranda Melton

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Neon Centric Staking Rink, including proper image and logo use, typography, and color palette.

Mave Magazine, Lauren Adams

Senior Honors Projects, 2010-2019

A fashion magazine featuring original photography, articles, advertisements, and graphic design

Studying Abroad: A Travel Campaign, Flora Lindsay

Senior Honors Projects, 2010-2019

This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.

A Girl's Guide To Nail Art, Emma Rohnstock

Senior Honors Projects

Nail art has led me to be more creative in my life and helped me find my passions of film, photography, and art. I started sharing my nail art through an online blog, but wanted to formalize my interest through a book and possibly a publication in the future. By making this book, I wanted children who read it to learn a new skill and find inspiration in each technique. Nail art has allowed me to express myself and discover my creativity, so I hope this book will allow a younger audience to do the same. I wanted to share …

Prescription Packaging Design For The Impaired : A Meta-Analysis., Amber C. Kleitz

College of Arts & Sciences Senior Theses

This thesis is a critical analyzation of the state of prescription drug packaging in the United States with respect to unresolved problems for users with visual, physical, and cognitive impairments. It begins with an anecdotal overview inspired by Deborah Adler’s journey of prescription drug packaging for her grandparents and her design solution outlined by a case study. This case study focuses on the need for better prescription packaging for those with the aforementioned and neglected issues.

This thesis uses studies in user-centered design, packaging design, and industrial design among others in order to critically assess and question the current state …

Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon

College of Arts & Sciences Senior Theses

This cultural thesis is set to investigate the use of typography in branding, and how the same is influenced by cultural aspects, specifically in the United States and Brazil. The contrasting experience I have had as a student of graphic design in these two countries led me to discover the influence culture has in dictating the typography design use in branding. Typography, branding and cultural influences have been significantly researched in the past, but historically as three separate subjects, without focusing on the importance of their association and how they influence one another cross-culturally. Since the impact of graphic design …

Crystal & Gem: A Magazine Concept For The Millennial Audience, Sophie Ford

Theses/Capstones/Creative Projects

Crystal & Gem magazine aims to fill a gap in the market for fashionable, educated, millennial-aged women with an interest in the geology and mythology of crystals and gemstones. Many magazines with a scientific or historic scope find themselves in either the general interest section of magazine stands, or in some cases even the men’s interest magazine stands. It is a common misconception that women cannot be interested in both fashion and science, so this magazine exists as an antithesis to that idea.

This work was a culmination of four graphic design courses at UNO, during which time I further …

Boo, Meghan Hennessey

A Midwestern Review: A Magazine of the Arts and Issues at DePauw University

No abstract provided.