Graphic Design Commons^™

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Chez Henri Cookbook Redesign, Izzy Kelly

Graphic Communication

Chez Henri is a redesigned version of a cookbook that Bonnie Henry, my grandmother, has curated over the past 50 years. The original book was entitled “A Collection of Recipes From Friends and Family”, but I decided to rename it to “Chez Henri”, a phrase that was written on a sign outside of her home for almost 20 years. Bonnie Henry is an excellent cook and her recipes include many salads, soups, entrees, and dishes that most people don’t see everyday. Chez Henri contains photography that depicts these recipes, notes from the chef, and clear cut instructions that are easy …

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Baking With Depression: An Exploration Of Crisis Response Through Dessert, Phoebe Jacques

University Honors Theses

In this paper, I discuss the conceptualization, research and execution of my cookbook, Baking with Depression, in which I explore how cooking habits reflect human behavior during times of crisis. Looking through the lens of cooking provides a unique perspective into how widespread stress can alter behaviors and outlooks. By comparing the Covid-19 pandemic and Great Depression, I make historical connections and use humor to create an engaging exploration.

Branding In Motion: How Animation And Branding Intersect To Support Nonprofits In Need, Shannon M. Steed

University Honors Theses

Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. …

For Art's Sake: An Exploration Of The Persistence Of Imposter Syndrome And Low-Self Confidence In Creative Fields, Mckinsey Carroll

University Honors Theses

Inspired by personal experiences as a graphic design student and those of my peers, this qualitative creative thesis discusses the prevalence of insecurity, imposter syndrome, and similar mental health struggles in creatives, and the ways in which these experiences or tendencies can inhibit us and stifle our creativity. Through my research, I learned that there are many ways in which graphic design as a field is uniquely affected by these issues, and that there exists a glaring need for conversation, particularly in academic spaces. This prompted the development of my personal interactive workbook titled "For Art's Sake" in which I …

In Training, Tim Fish

CLAMANTIS: The MALS Journal

No abstract provided.

I'M Going Cycle Every Day, Lauren Nguyen

LSU Master's Theses

Many designers and scientists have been able to integrate design and science in their respective fields to create works that effectively inform their audiences of complicated subjects. Each of these individuals can express their creativity and viewpoint of the subject matter in a way that is interesting, visually appealing, and informative. Using the medium of graphic design, I created printed posters that represent the way I view the processes of the human body that are technical, yet also visually appealing.

My thesis exhibition walks my audience through the biological cycles that maintain the human body on an everyday basis from …

It's Not All Rainbows & Glitter, Jerry B. Lockaby

LSU Master's Theses

The goal of this exhibition is to contextualize the struggles of the LGBTQ+ community by anchoring personal stories with collage and poetry to demonstrate the ongoing difficulties of growing up queer. Mixed media digitized collages have been created and paired with companion typographic treatments of poems and narratives from diverse points of view.

The word queer as a term to describe gay men, lesbians, and other non-conforming sexual identities, has evolved over the past 100 years. This evolution of the word parallels the struggles of LGBTQ+ people to achieve equal rights, marriage equality, protection in housing and employment, and an …

The Precarity Of Images: Sci-Fi Worldbuilding And Its Uses In Agitprop, Noah Jodice

MFA in Illustration & Visual Culture

“The Precarity of Images” examines how theories of worldbuilding common to the science fiction genre are applied to the making of agitational propaganda for liberation movements. In doing so, it questions how both explicit and implicit political images—posters, games, comics, illustrations, social media posts—either light a pathway for making a more just world or limit our ability to imagine alternate futures.

Following the ethos of Steven Jackson’s essay “Rethinking Repair,” the paper takes the “breakdown, erosion, and decay” of images as a starting point. Images change meaning over time as our cultural connections to them shift. Strategies of decoding and …

Adaptation Of Graphic Design For Inclusivity Of Diverse Demographic Audiences, Stephanie Bedoya

Honors Theses

Being culturally aware of one’s target audience is essential in order to avoid insensitive design choices and communicate more effectively. Through secondary source research, I described design issues impacting populations that are frequently overlooked. I found examples that either lack cultural awareness or inclusivity for these populations. This project analyzes these existing design materials and provides a redesigned version following more inclusive standards.

Cultural Formation Of Place: Making Yourself At Home, Olivia Arratia

Art Theses and Dissertations

The environment you grow up in can become a pivotal part of your existence. The sights, smells, people, and places you experience every day can transform the way you see the world. Growing up in a Mexican-American household has brought its own set of experiences that have made me the artist I am today. I am one of many contemporary artists building on the foundations of their heritage and the Chicano movement. I am also a Mexican-American artist expanding the identity and extending the legacy in the 21st century. This paper will investigate how Mexican-American heritage has influenced my artistic …

Blim: Exploring Minimalist Design Approach On Digital Advertisements Of Snacks To Promote Effective Consumer Purchasing Decisions, Brigette L. Lu

DLSU Senior High School Research Congress

This paper discusses how the composition of minimalist digital advertisements of snacks can effectively promote positive consumer purchasing decisions through Blim–a brand created for the purpose of this research. A visually minimalist poster advertisement, especially for snacks, is not commonly found in the mass of loud and vividly designed ads as a technique of capturing consumer attention, standing out, and enticing buying decisions, thus, the exploration of this research. The end goal of this paper is to understand what makes digital snacks advertisements effective if a minimalist design is applied toward consumer purchasing decisions of the product. Qualitative and quantitative …

Abakabadaf: Reclamation Of Queer Spaces And The Adoption Of Gayspeak By The Mainstream, Gel Ralfrey Louie O. Romero

DLSU Senior High School Research Congress

Gayspeak is a queer argot that was formed to shield the Filipino LGBT community back when discrimination was rampant in the Philippines. Today, gayspeak can be observed in the vocabulary of people that are not part of the LGBT community which shows progress in tolerance. Despite this, the fight for queer equality has still not been achieved. This paper explores the adaptation of gayspeak by the mainstream by interviewing non-LGBT users of gayspeak and gathering the perceptions of the LGBT community towards them. The research found that non-LGBT people use gayspeak because of its comedic nature, capacity for socialization, and …

Episode.Txt: Poetry, Samuel D Stermer

Cardinal Compositions

This poem was created in Ayaat Ismail's English 101 course.

A Monster Known As Relapse: Poetry, Madison Bowles

Cardinal Compositions

This poem was created in Ayaat Ismail's English 102 class.

Creative Writing Poetry Assignment, Ayaat W Ismail

Cardinal Compositions

This assignment sheet was designed for English 102.