Social Media Commons^™

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

140 Characters Of News: An Examination Of Twitter Usage During The 2016 Presidential Election And How Candidate’S Tweets Are Reported In Traditional Media Nationally, And In Red, Blue, And Swing States, Lillee Hill

Theses and Dissertations

During the 2016 federal election cycle, Donald Trump and Hillary Clinton made use of the social media tool Twitter in opposing ways. The thesis looks at how the print media reported on candidate’s uses of Twitter on a national level by looking at The New York Times, The Washington Post, and USA Today. On a state level, papers in Georgia, Ohio, Florida, Washington, and California were examined to see how the tweets were reported on. Qualitative content analysis was used to determine how the papers reported on tweets sent by the candidates from the date when each was formally nominated …

Communication & The Body Positivity Movement, Alyssa Cannaday

Student Scholar Showcase

The Body Positivity Movement has gained a presence on social media. In this study, social media outlets were examined (such as Twitter and Instagram) to explore the communication within the movement, both from those advocating body positivity and from individuals responding in the comments. A variety of respondents, most of whom were women, give a broad perspective of the movement as a whole. Some respondents who contribute their viewpoints have educational backgrounds in counseling or work in the field. Themes uncovered in this study reveal the Body Positivity Movement to be welcoming, open minded, and expressive of messages of self-love …

Toxic Culture: An Emotion And Sentiment Analysis Of College Football Fans In Relation To Controversy And Win-Loss Records, Joshua R. Jackson

LSU Master's Theses

Fans of certain college football teams will experience a wide array of emotions when their team is involved in a scandal. This study examined the fan bases of three university football teams as they learn about and react on social media to their schools and head coaches becoming implicated in controversies. Under the protection of those with similar likes and the secrecy of social media, users can voice opinions in favor of and against the football team’s firing of a coach or handling of an investigation. Fan bases analyzed in the study are Ohio State University, Maryland University, and Baylor …

Type Of Facebook User And Correlational Relationship With Social Comparison And Self-Esteem Along With The Moderating Variable Of The Big Five Model, Amanda Lilly

Theses

This thesis examines different types of Facebook users and how different types of participation on Facebook are associated with social comparison orientation scale and self-esteem level of the users, and how personality variables moderate the relationship between social comparison scale and types of Facebook use. Previous research has investigated the relationship between Facebook use, self-esteem, and social comparison; however, the results have been mixed, and research on how personality traits are related to different types of active use of Facebook is needed. Study 1 of this thesis examines how social comparison orientation and self-esteem relate to how individuals actively use …

Artificial Intelligence, Real Concerns…And Cash, Singapore Management University

Perspectives@SMU

Regulating development of self-aware robots is crucial. Data privacy is key to user-app power dynamic

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Cyberbullying And Suicide Among Lgbtq Youth: Is There A Connection?, Holly Wright, Victoria Wilson Townley

Thinking Matters Symposium Archive

The suicide rate among children and teens has been rising over the last decade, and members of the LGBTQ youth population are at considerably greater risk for suicide than their heterosexual peers. LGBTQ youth are also at heightened risk of being bullied due to sexual orientation. Recent technological advancements have created a new platform for bullying, that of cyberbullying, which can contribute to feelings of depression and low self-esteem. The detrimental impact that cyberbullying can have on mental health suggests the possibility of a potential connection between cyberbullying and LGBTQ youth suicide. This qualitative study examines the possible link between …

Lgbt+ Teens, Social Media Use & Depressive Symptoms, Megan Curtis, Danielle Ryder

Thinking Matters Symposium Archive

Sexual and gender minority youth are statistically more likely to face severe mental health challenges than their cisgender, heterosexual peers; they consistently comprise a disproportionate percentage of youth who report experiencing depression, suicide ideation and attempted suicide in the United States every year (e.g. Abreu & Kinney, 2018). The aim of this study was to fill a gap in the current literature base by investigating the effects of social media use on sexual and gender minority youth mental health. The researchers conducted an online anonymous questionnaire targeted toward American LGBT+ (Lesbian, Gay, Bisexual, Transgender, etc.) youth ages 14 to 18, …

Ua12/2/2 2019 Talisman: Paradise, Wku Student Life

WKU Administration Documents

2019 Talisman yearbook.

• Good, Hannah. Paradise
• Morgan, Chelsea. What’s Your Paradise – Caden Dosier, Kenny Ott, Renesha Griffin, Jade Grabeel
• Rzayeva, Manzar. Don’t Wake Me Up Yet
• Fletcher, Griffin. Meet the Parrot Heads – Jimmy Buffett
• McCormick, Dillon. The Birds & the Bees – Sex Education
• Mohr, Olivia. The Gods Aren’t Dead – Samantha Williams, Paganism
• Robb, Hayley. Beyond the Rep – John Huffman, Buddy House, CrossFit
• Frodge, Jordan. Darkness Has Enveloped Me
• Baumgarten, Alex. Make Room – Bedrooms
• Brett, Amelia. A Place to Grow – Baker Arboretum
• Gordon, Zora. Backyard Attractions – Lost River Cave, Flea Land, Historic Railpark …

Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen

Spring Showcase for Research and Creative Inquiry

An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.

Evaluating Stakeholder Bias In Stakeholder Analysis In Social Media, Ahmad A. Bajarwan

Engineering Management & Systems Engineering Theses & Dissertations

Stakeholder analysis is the first step in the planning of most infrastructure projects. Selecting and then applying the best method for a project’s stakeholder analysis is extremely important for correctly assessing stakeholder opinions. Social media platforms allow stakeholders to participate directly in analysis. However, as with most other analysis methods, social media introduces inherent biases.

Social media is a powerful tool for communication and networking, and it also provides a valuable source of information for analyzing user opinions about infrastructure projects. By using data collected from Twitter, analysts can create networks to represent connections among users, quantify their similarities, and …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Initiatives To Counter Fake News In Selected Countries: Argentina, Brazil, Canada, China, Egypt, France, Germany, Israel, Japan, Kenya, Malaysia, Nicaragua, Russia, Sweden, United Kingdom, Peter Roudik, Graciela Rodriguez-Ferrand, Edouardo Soares, Tariq Ahmad, Laney Zhang, George Sadek, Nicolas Boring, Jenny Gesley, Ruth Levush, Sayuri Umeda, Hanibal Goitom, Kelly Buchanan, Norma C. Gutiérrez, Astghik Grigoryan, Elin Hofverberg, Clare Feikert-Ahalt

Copyright, Fair Use, Scholarly Communication, etc.

Comparative Summary by Peter Roudik, Director of Legal Research

This report examines the legal approaches of fifteen countries, representing all regions of the world, to the emerging problem of manipulation with “fake news” using mass and social media, especially the impact of fake news on ongoing political processes and elections, and the legislative measures undertaken to counteract the dissemination of false information. Fake news as a phenomenon is not new and has been known since ancient times, but the present-day proliferation of digital and social media platforms, which allow for much broader distribution of information to a global audience, makes …

Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras

Research Collection School Of Computing and Information Systems

An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …

Must Stay Woke: Black Celebrity Voices Of Dissent In The Post Post-Racial Era, Lily Kunda

Institute for the Humanities Theses

In today’s racially charged climate there is an expectation that black celebrities cry out #BlackLivesMatter, get on the field to #TakeAKnee and be #UnapologeticallyBlack whenever they are in the spotlight. This climate transcends what was once seen as a post-racial America— a time where the media portrayed race as no longer being an issue— and encourages black celebrities to address racism. Prior research on black celebrities by Sarah J. Jackson, Ellis Cashmore, bell hooks, James Baldwin and others acknowledges the historical burden placed on black celebrities to publicly discuss racism and represent blackness in order to challenge dominant narratives. Today, …

Graduate Keynote. The Online Predator: Cyberbullies As The Hunters Of The Online World, Molly-Gloria R. Harper

Western Research Forum

Abstract: Seeking out prey, laying traps, targeting the ‘weak’, and being proud of their ‘latest kill’ are some of the behaviours that are often associated with hunters. However, through this research, it can be argued there is a new type of predatorthat society, mainly youth, ought to consider – the cyberbully. Cyberbullies are a distinct subculture associated with the youth phenomenon of cyberbullying. Through this research, cyberbullying is constructed as a deviant youth internet phenomenon that emerges and affects youth as a result of increased usage and reliance on social media platforms, technology, and the Internet. As a result …

The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown

Markets, Globalization & Development Review

This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …

Key Users, Hashtags, And Topics: Network Analyses Of Twitter During Natural Disasters, Rui Wang

LSU Doctoral Dissertations

During natural disasters, social media can play prominent roles in how publics learn and communicate about disasters, as well as improve disaster communication and operations. The open and flat structure of Twitter platform makes Twitter a suitable platform for disaster communication.

The purpose of this study is to explore the key users, hashtags, and topics in the Twitter networks of natural disasters. In doing so, this study takes a multi-method approach including big data mining and a series of network analyses. This study has collected 9,716,677 tweets during five natural disasters: Louisiana Flood 2016, Hurricane Florence 2018, Hurricane Michael 2018, …

Reclaiming The Intellectual, Emily M.S. Houh

Ohio Northern University Law Review

No abstract provided.