Social Media Commons^™

Covid-19'S Impact On Communication Practices In The Animal Welfare Nonprofit Sector, Tiffany M. Davis

Master of Arts in Professional Writing Capstones

Historically, writing and communication practices have been vital components in the nonprofit sector. With the rise of the COVID-19 pandemic, the writing and communication practices within the nonprofit sector have been forced to adapt and change for organizations to continue disseminating their missions and continuing fundraising. Specifically, animal welfare nonprofit organizations have had to shift their communication practices in the wake of the virus. This capstone aims to answer questions about the value of writing and communication practices, and also answer research questions about the effects of COVID-19 on the animal welfare nonprofit sector. Through secondary and primary research, in …

Studying Users Interactions And Behavior In Social Media Using Natural Language Processing, Sultan Alshamrani

Electronic Theses and Dissertations, 2020-2023

Social media platforms have been growing at a rapid pace, attracting users' engagement with the online content due to their convenience facilitated by many useful features. Such platforms provide users with interactive options such as likes, dislikes as well as a way of expressing their opinions in the form of text (i.e., comments). As more people engage in different social media platforms, such platforms will increase in both size and importance. This growth in social media data is becoming a vital new area for scholars and researchers to explore this new form of communication. The huge data from social media …

Communities Of Play And Practice: Collaborating With Audiences And Coworkers In Performative Online Spaces, Paul Oppold

Electronic Theses and Dissertations, 2020-2023

This study describes an ethnographic investigation of Communities of Play within Communities of Practice. As professional 'content creators', whose 'work' is 'play', are increasingly interacting with non-professional content consumers, whose 'play' is a kind of 'work', the barriers between 'work' and 'play' are increasingly dissolving. The purpose of this study was to examine the nature and frequency of the professionals' interactions with coworkers in an office and with the content consumers while working from home. Data were collected in the form of gameplay videos uploaded by the professional streamers from January of 2017 to March of 2018, downloaded by the …

Textq—A User Friendly Tool For Exploratory Text Analysis, April Edwards, Marylyn Sullivan, Ezrah Itkowsky, Dana B. Weinberg

Publications and Research

As the amount of textual data available on the Internet grows substantially each year, there is a need for tools to assist with exploratory data analysis. Furthermore, to democratize the process of text analytics, tools must be usable for those with a non-technical background and those who do not have the financial resources to outsource their data analysis needs. To that end, we developed TextQ, which provides a simple, intuitive interface for exploratory analysis of textual data. We also tested the efficacy of TextQ using two case studies performed by subject matter experts—one related to a project on the detection …

Bringing Instagram Posts Into Being: A Study Of Fyc Students' Self-Sponsored Posting Practices And Transfer Opportunities, Jessica Kester

Electronic Theses and Dissertations, 2020-2023

Social media platforms have offered students—and all of us—more opportunities for self-sponsored writing. In response to calls from researchers to explore students' 21st-century writing practices and their relevance to college writing instruction, this dissertation articulated and applied a feminist teacher research methodology and a mixed-methods research design to explore first-year composition (FYC) students' self-sponsored writing practices, attitudes, and transfer opportunities on a popular, albeit under-examined, social media application: Instagram. This study found that students have developed elaborate, rhetorical, multimodal composing processes that include planning, drafting, evaluating, selecting, and styling images as well as planning, drafting/revising, and styling captions. Additionally, though …

Effects Of Abstinence-Based Sexual Education Compared To Evidence-Based Sexual Education In K-12 Schools, Lily Probst

The Eleanor Mann School of Nursing Undergraduate Honors Theses

Background: Historically, sexual education in the United States has been abstinence-based (ABSE), meaning that sexual education is centered around encouraging adolescents to abstain from sexual activity outside of wedlock. On the other hand, evidence-based sexual education (EBSE) includes abstinence in its curriculum but does not emphasize it, instead highlighting contraception and prevention strategies. Additionally, EBSE teaches adolescents about healthy relationships, attitudes towards sexuality, gender roles, and provides resources for sexual and reproductive health services. Supplying adolescents in K-12 schools with access to evidence-based sexual education may not only decrease teen pregnancy rates and incidence of sexually transmitted infections (STIs) but …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack

All Dissertations

It is hard to deny social media and its omnipresence is affecting users. What’s more, the online mediated environment is becoming increasingly diverse, with more social media platforms being created and used each year. What is social media doing to us? How do different platforms affect views of users? To answer these questions, this study applied cultivation theory to the mediated environment, which included the social media platforms of Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. With 413 respondents, the results of this study indicated that Facebook consumption is related to first order cultivation effects, and non-Facebook platforms contribute to …

Executive Tweets, Richard M.Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

We explore the tweeting behavior of S&P 1500 firms’ executives (CEOs and CFOs) and its market consequences during the period of 2011 to 2018. We document that executives tweet financial information related to their firms and time these tweets to firms’ major events, and that investors respond to executive tweets in addition to firm tweets. Using the latest machine learning techniques, we develop an innovative construct measuring the content similarity between executive tweets and firm tweets. We use this measure to disentangle whether the market reaction comes from new information or trust. We show evidence consistent with the view that …

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

The Use Of Facebook As A Source Of News In Post-Revolutionary Egypt, Sondos Asem Shalaby

Archived Theses and Dissertations

No abstract provided.

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Social Media's Influence On Political Engagement, Amanda Jewel Weston Fortson

Student Theses and Dissertations

One of the growing influences in in political sphere in the last 20 years is social media. The ways individuals can share ideas about political movements has become easier with the common usage of the hashtag (#). Between the growth of influence and ease of usage there is a need to understand the relationship between social media usage and political engagement. I utilized the Cooperative Congressional Election Study (CCES) dataset for this research. The dataset allows for the exploration of how individuals engage with politics online by asking how individuals use social media such as posting a story, a comment, …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

All Social Media Is Not Created Equal: Instagram, Finsta, And Loneliness, Rebecca Schoenfeld, Katherine L. Fiori

Journal of Social, Behavioral, and Health Sciences

Research on the relationships between social media use and loneliness has produced mixed findings, in part because people use social media in different ways. Finsta is a private Instagram account followed only by a small group of the user’s friends and is considered to be a more authentic form of social media. The purpose of the present study was to examine the differential associations of Instagram and Finsta use with social and emotional loneliness and to investigate off-line engagement as a potential mediator of these associations. With data from an online survey given to N = 330 emerging adults, a …

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …

Social Competence As Correlates Of Social Network Sites (Sns) Use By Library And Information Science Undergraduates., Sobayo John Abiola

Library Philosophy and Practice (e-journal)

ABSTRACT Social competence is the set of skills and behaviours necessary to get along with others and be well-liked in establishing and maintaining satisfactory interpersonal relationships, gain peer acceptance and friendship. Social networking sites are the online platforms that allow users to create a public profile and interact with other users on the website such as Facebook, Instagram, Flickr, Twitter, My Space, Skype etc. The effect of social competence on the use of SNS was the focus of this study. A descriptive research design was adopted while a survey method was employed to elicit information from the respondents for this …