Social Media Commons^™

Comparative Empirical Analysis On Computer Software Piracy Behaviors Between China And The United States: An Exploratory Study, Xiang Fang, Sooun Lee

Journal of International Technology and Information Management

Using the data collected from several universities in China and the United States, which have drastically different piracy rates, economic development stages, income levels, and national cultures, this study aims to identify which demographic factors affect software piracy significantly. Totally, the dataset includes 600 valid responses. Multivariate data analysis, supported by Multivariate Analysis of Variance and Turkey’s test, reveals that among various factors, country difference and gender most significantly influence software piracy. In addition, this study offers recommendations on how to curb software piracy effectively.

Can Instagram Posts Help Characterize Urban Micro-Events?, Kasthuri Jayarajah, Archan Misra

Research Collection School Of Computing and Information Systems

Social media content, from platforms such as Twitter and Foursquare, has enabled an exciting new field of social sensing, where participatory content generated by users has been used to identify unexpected emerging or trending events. In contrast to such text-based channels, we focus on image-sharing social applications (specifically Instagram), and investigate how such urban social sensing can leverage upon the additional multi-modal, multimedia content. Given the significantly higher fraction of geotagged content on Instagram, we aim to use such channels to go beyond identification of long-lived events (e.g., a marathon) to achieve finer-grained characterization of multiple micro-events (e.g., a person …

Magnopark, Smart Parking Detection Based On Cellphone Magnetic Sensor, Maryam Arab

Computer Science Theses & Dissertations

We introduce a solution that uses the availability of heavy crowds and their smart devices, to gain more result as to where potential parking is possible. By leveraging the raw magnetometer, gyroscope, and accelerometer data, we are able to detect parking spots through the natural movement exerted by the walking pedestrians on the sidewalks beside the streets. Dating back as far as 2013, a very large portion of pedestrians composing the crowds on the sidewalk, possessed at least one smart device in their hand or pocket14]. It is this statistic that fuels our application, in which we depend on crowds …

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives worldwide, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses on a case study …

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical and textual …

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.

Singles Looking To Mingle: An Analysis Of Self-Presentation In Online Dating, Leigha Jacobson, Abbey Atkinson, Ladan Mohamed, Jason Dorr

Concordia Journal of Communication Research

Online dating has become a commonplace in today’s society as more people are turning to it more than ever before. Because this type of dating has become so widely accepted, the researchers felt it was necessary to take a deeper look into self-presentation in online dating and how people choose to represent themselves. Participants of this study include single men and women, between the ages of 18-35, from a large Midwestern metro area in the United States. The purpose of this study was to gain information as to how men and women choose to represent themselves on online dating platforms. …

Mobile Audience, Social Media, And Action Research: An Examination Of Non-Profits And Mobile Engagement, Rebekah Bjork, Brian Palaggi, Ryan Mckee

Concordia Journal of Communication Research

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers …

"Hands Up, Don't Shoot": College Students, Social Media And The #Blacklivesmatter Movement, Spencer Hall, Sam Baucham, Tim Harris

Concordia Journal of Communication Research

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or …

Adolescent Self Esteem And Instagram: An Examination Of Posting Behavior, Anna Hill, Lamaja Denman

Concordia Journal of Communication Research

Social media is a way that people can communicate and share parts of their lives through the internet ("Social Media", n.d.). Being that the media tends to have an influence on the general public, it has an influence on adolescents as well. Sometimes this influence can be quite negative (Sanders, 2015). Because of this, exploring their connection would be insightful. This study explores how a specific social media site, Instagram, may affect adolescent girls and their self-esteem. The researchers issued a self-esteem questionnaire to a gorup of girls on their self-esteem and compared it to their Instagram profiles. In this …

A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim

Communication Studies

No abstract provided.

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

User Behavior Mining In Microblogging, Tuan Anh Hoang

Dissertations and Theses Collection (Open Access)

This dissertation addresses the modeling of factors concerning microblogging users' content and behavior. We focus on two sets of factors. The first set includes behavioral factors of users and content items driving content propagation in microblogging. The second set consists of latent topics and communities of users as the users are engaged in content generation and behavior adoptions. These two sets of factors are extremely important in many applications, e.g., network monitoring and recommender systems. In the first part of this dissertation, we identify user virality, user susceptibility, and content virality as three behavioral factors that affect users' behaviors in …

Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first …

The Importance Of Online Peer Relationships During The Transition To Motherhood: Do They Decrease Stress, Alleviate Depression And Increase Parenting Competence?, Bobbie Sue Arias

Dissertations and Theses

This research addressed the challenges faced by women in today's society during the transition to motherhood, and explored the possible benefits of an online natural helping network of blogging peers. Given the content of the literature describing the transition to motherhood and the many hardships that pose possible obstacles for an ideal transition, this research attempted to uncover the reasons why mothers blog and what benefit, if any, they experience as a result of blogging. This study explored the following questions: Why do women blog during the transition to motherhood? What is the relationship among the seven identified variables: blogging …

Social Media's Impact On Compassion, Courtney L. Tulipani

Capstone Projects and Master's Theses

The purpose of this paper is to understand whether individuals are losing their sense of compassion through the use of using social media. I will be examining the social media sites Facebook and YouTube, and I will provide examples as to how people are losing their compassion through use of these sites in order to victimize and bully others.

I will be discussing cyberbullying within this essay and how it is an example of how individuals are losing their compassion online. My primary source will be the case of Amanda Todd, who was a severely bullied fifteen year-old girl who …

Padded Assumptions: A Critical Discourse Analysis Of Patriarchal Menstruation Discourse, Kathryn M. Lese

Masters Theses, 2010-2019

In 2015, Rupi Kaur’s photography project featuring a menstruating woman was censored on Instagram, a photo sharing social media platform. The menstruation censorship created a surge in public media discourse about what is and is not appropriate to discuss about menstruation. Menstruation communication is often discrete or invisible in dominant discourse and focuses of medicalization rather than the social norms of “performing menstruation”. This thesis explores menstruation communication in public media discourse and examines how it empowers and disempowers the menstruating female body. Themes including the everyday language of menstruation, patriarchal censorship of women’s bodies, shame and stigma in menstruation …