Social Influence and Political Communication Commons^™

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

The Jester's Frame: The Role Of Political Satire In Shaping Egyptians' Perceptions Of Current Issues (Case Of Bassem Youssef's "Albernameg"), Salma T. Ismail

Archived Theses and Dissertations

No abstract provided.

The Role Of Egyptian Film In Stereotyping Single Women, Heba Metwally

Archived Theses and Dissertations

No abstract provided.

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

The Impact Of Social Media Outlets On The Presidential Elections: A Case Study On Egypts 2012 Presidential Elections, Nourhan El-Sebahy

Archived Theses and Dissertations

No abstract provided.

Model Of Inspiring Media, Mary Beth Oliver, Arthur A. Raney, Anne Bartsch, Sophie Janicke-Bowles, Markus Appel, Katherine R. Dale

Communication Faculty Articles and Research

Scholars have increasingly explored the ways that media content can touch, move, and inspire audiences, leading to numerous beneficial outcomes including increased feelings of connectedness to and heightened motivations for doing good for others. Although this line of inquiry is relatively new, sufficient evidence and patterns of results have emerged such that a clearer picture of the inspiring media experience is coming into focus. This article has two primary goals. First, we seek to synthesize the existing research into a working and evolving model of inspiring media experiences reflecting five interrelated and symbiotic elements: exposure, message factors, responses, outcomes, and …

Sino-Indian Border Disputes In An Era Of Strategic Expansions, Roman Muzalevsky

The US Army War College Quarterly: Parameters

The June 2020 clash between the People’s Republic of China and India in the disputed Ladakh border area resulted from the strategic expansions of both powers. Like two bubbles expanding in a contained space, these expansions were bound to collide and cause friction. This article explains how the expansions precipitated the incident and might exacerbate border disputes in the future. In pondering implications, it recommends Washington pursue a Eurasia-focused policy embracing the disputed region.

Book Reviews, Usawc Press

The US Army War College Quarterly: Parameters

No abstract provided.

Contributor's Guidelines And Article Index, Usawc Press

The US Army War College Quarterly: Parameters

No abstract provided.

On “The Us Army And The Pacific: Challenges And Legacies”, Brian Mcallister Linn

The US Army War College Quarterly: Parameters

This commentary responds to David M. Finkelstein’s article, “The US Army and the Pacific: Challenges and Legacies,” published in the Autumn 2020 issue of Parameters (vol. 50, no. 3).

Review Essay, Robert L. Bateman

The US Army War College Quarterly: Parameters

No abstract provided.

Article Index, Usawc Press

The US Army War College Quarterly: Parameters

No abstract provided.

Book Reviews, Usawc Press

The US Army War College Quarterly: Parameters

No abstract provided.

Commentary And Reply, Claude A. Lambert

The US Army War College Quarterly: Parameters

No abstract provided.

“Othering” And Religion: Political Discourse Of 9/11, Emily Dawn Riley

Student Theses and Dissertations

The focus of this thesis is to understand the ways public figures discuss 9/11, religious, or racial controversy to sustain or modify national identity and the legacy it holds in American society. By examining artifacts from three well-known political figures, 43rd President George W. Bush, former New York City Mayor Michael Bloomberg, and 44th President Barack Obama, I argue that politicians utilize elements of Kenneth Burke’s (1950) theory of identification and division to negotiate shared identities amongst Americans in times of heightened religious and racial controversy. Presidents and political leaders have the authority to shape and create how events, people, …

Social Media's Influence On Political Engagement, Amanda Jewel Weston Fortson

Student Theses and Dissertations

One of the growing influences in in political sphere in the last 20 years is social media. The ways individuals can share ideas about political movements has become easier with the common usage of the hashtag (#). Between the growth of influence and ease of usage there is a need to understand the relationship between social media usage and political engagement. I utilized the Cooperative Congressional Election Study (CCES) dataset for this research. The dataset allows for the exploration of how individuals engage with politics online by asking how individuals use social media such as posting a story, a comment, …

Int 312: Collaborative Communication Oer Curation, Chealsye Bowley

Curated OER Collections

This OER curation is an annotated bibliography of prospective OER for the GVSU course INT 312: Collaborative Communication, assembled by request from the instructor.

The Sociology Of Trust In Science: Evaluating And Predicting Levels Of Scientism In Indiana Residents, Sohinee Bera

The Journal of Purdue Undergraduate Research

While science is traditionally regarded as an enterprise based on evidence, objectivity, and empirical data, its image in the eyes of the general population depends largely on trust. Most nonscientists do not have the expertise to understand specialized scientific evidence. Without the ability to engage with scientific knowledge firsthand, individuals may reject scientific claims based on their trust or distrust of science, especially if that claim contradicts their thinking. Therefore, interpretations of science and its role as a credible decision- making cue vary among individuals. Th e objectives of this research were to evaluate levels of scientism, or public trust …

Journal Of Communication Pedagogy, Complete Volume 5, 2021

Journal of Communication Pedagogy

No abstract provided.