Public Relations and Advertising Commons^™

Portion Size Communication By Means Of Package Design, Tami J. Strickland

Graduate Theses and Dissertations

This qualitative study assessed consumers’ current methods of determining portion sizing of chicken products and examined their perceptions of how effectively three package designs communicate portion size. Everett M. Rogers’ Diffusion of Innovations (DI) Theory analyzes the characteristics of the consumer of the innovation (adopter) and the impact these characteristics have on adopting new innovations. The innovation in this study will be the prototype packaging. Focusing on Rogers’ adopter characteristics and defined proprietary consumer segmentation characteristics, this study will be pivotal for future package design projects targeting nutrition education.

Focus group questions were scrutinized through a pilot study and revised …

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson

Laurier Undergraduate Journal of the Arts

No abstract provided.

Wright State University Men's Basketball Media Guide 2015-2016, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2015-2016 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

Wright State University Women's Basketball Media Guide 2015-2016, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2015-2016 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Pur 4801 Advanced Public Relations, Kelly Werder

Service-Learning Syllabi

No abstract provided.

Shooting For The Sky: Martin Tengler Is Part Of A Team That Wants To Use Drones To Plant A Billion Trees A Year, Gerry Boyle

Colby Magazine

Martin Tengler '12 can picture a time when aerial drones fan out to map vast reaches of deforested land and then plant thousands of seed pods that will turn wasteland into new forest.

Library Display 2.0: Evolving From Monologue To Dialogue, Ilishe Mikos, Brandy R. Horne, Kari D. Weaver

Library Philosophy and Practice (e-journal)

Generally created by individual librarians and anchored to a physical space, library displays are often static, limited, and fleeting. However, these displays can evolve into wider, more affective, multi-dimensional, 21^st century, virtual spaces by incorporating collaborative discourse between multiple librarians, by reaching out to the community for content, and by using technological tools, such as email, Google Drive, Google Images, QR codes, and social media. This paper presents a case study of the life of a library display from inception through execution. By pooling the skills, experiences, and stakeholder networks of two librarians and an MLIS intern, the library’s …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Before & After: College Bulletins
• Marc Archambault Named Vice President of Development & Alumni Relations
• 4 WKU Students Recognized by Goldwater Program
• Julia Roberts Receives National Award for Impact on Gifted Education
• WKU Newest Member of Kentucky Proud Farm to Campus Program
• Muhlenberg County Educator Inducted into Teacher Hall of Fame – Mary Armstrong
• Brent Bjorkman Appointed Director of Kentucky Museum
• WKU’s Campus Awarded Level I Arboretum Accreditation
• Honors College at WKU Spotlighted in National Guide
• WKU Wins Hearst Photojournalism Title for 22^nd Time in 26 Years
• WKU Among …

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

Collections & Connections is a bi-annual newsletter of WKU Libraries. This Spring-Summer 2015 issue features another successful book fest organized by the partnership of WKU Libraries, WC Public Library, and the Barnes & Noble Booksellers. Diana Gabaldon, an author known for her Outlander series, is featured in an headline article and so is Kiran Bhatraju, who received this year's Kentucky Literary Award.

Another article features the announcement of the launch of Kentucky Research Commons by WKU Libraries as well as the publication of the new Faith Community Nursing journal on its own digital institutional repository known as TopSCHOLAR.

Yet another …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Bioresource & Agricultural Engineering Department Magazine: Development And Design Of The Annual Magazine Following Cal Poly Standards, Alyssa Moore

Agricultural Education and Communication

The purpose of the annual BioResource and Agricultural Engineering (BRAE) magazine is to provide the BioResource & Agricultural Engineering Department with a magazine that reflects the department and relays information to alumni, students, industry partners, and the general public. Future student assistants for the BRAE Department will have a template and strategy behind what they will need to accomplish each year by looking and reading this senior project. This magazine includes; Department Head Message, Club Features, Alumni Highlights, Successful Students, Highlight on Past Department Head, Industry Sponsors, Class Feature, BRAE Banquet, Irrigation Training and Research Center, and New Staff Features. …

Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan

Communication Studies

No abstract provided.

Seaworld And The Blackfish: The Lack Of Two-Way Symmetrical Communication And Finding The Correct Message, Ashley Pierce

Journalism

This study explores how two-way symmetrical communication could help SeaWorld Parks and Entertainment rebuild their reputation and take back their brand after attacks from animal rights groups following the release of the documentary Blackfish. The study analyzes SeaWorld’s previous and current public relations campaigns, how effective they’ve been and if utilization of the two-way symmetrical communication model could benefit the company. In the past a documentary like Blackfish would have caused backlash towards SeaWorld only from the few who saw it in theatres, but today everything ends up on the internet and remains there, circulating outrage and criticism to new …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp

College of Journalism and Mass Communications: Theses

In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper …