Public Relations and Advertising Commons^™

Clinton Fire Prevention, Dr. Sharon Varallo, Mike Tortorelli, Grant Slater, Colin Hepner

2015-2016: Clinton, Iowa

No abstract provided.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for the year 2016.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team July to December 2016.

Ua19/16/2 Football Press Releases, Wku Athletics Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team in 2016.

Ua61/16 Class Of 2016, Wku Physical Therapy

WKU Administration Documents

Physical Therapy Class of 2016 yearbook. Features the following students:

• Allen, Whitney
• Anderson, Alexis
• Baston, Allison
• Bell, Devin
• Coode, Rett
• Dahl, David
• DiTommaso, Katie
• Ford, April
• Fortney, Brianne
• Fuller, Megan
• Goutsis, Dominque
• Gunn, Lorelei
• Hall, Timothy
• Harlan, James
• Hicks, Jacob
• Hubbuch, Emily
• Jones, Tom
• Macke, Cristina aka Vegas(?)
• McKinney, Kelli
• McReynolds, Lauren
• Muse, Terrell
• Reece, Melissa
• Sims, Shannon
• Smith, Laura
• Smith, Wesley
• Stalcup, Patrick
• Vittitow, Kristi
• Wilson, Kimberley
• Wright, Emily
• Wright, William aka Jason

“Columbia Protects Rapists”: A Public Relations Approach To Managing Collegiate Sexual Assault Scandals, Michelle J. Kolk

Masters Essays

No abstract provided.

Ua51/1 Collections & Connections, Jennifer Wilson, Editor, Connie Foster, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights inaugural Open Access Hall of Fame inductees, TopSCHOLAR highlights, International Year of South Africa, SOKY reads, Evelyn Thurman young readers book award, SOKY Bookfest.

Ua68/17 Wku Dance: Creating Thinking Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about WKU Dance program.

• Welcoming New Professors - Meghen McKinley, Kylene Stephens
• 2015-2016 Performance Season
• Guest Artists - Banning Bouldin, Andrea Shelley, Jon Lehrer, Denise Vale, Brian Grant
• National Dance Education Organization Student Chapter
• National Honors Society for Dance Arts Student Chapter
• Dance Showcase
• Sumer Studies
• WKU Dance Intensive

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU baseball team for 2016.

Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2016-17 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Womens Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and photographs related to WKU women's basketball for 2016.

Ua19/16/1 2016 Media Guide, Wku Athletic Media Guide

WKU Administration Documents

Athletic media guide for volleyball team.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

Memoranda issued by the WKU Provost to WKU faculty and staff through email in 2016.

• Outstanding Mentoring in Undergraduate Research / Creative Activity
• 2016 Faculty Awards Reception
• Associate Provost of Research & Creative Activity
• Dean of Graduate School

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf in 2016.

Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2016-17 season.

Ua1f Wku Greek & Service Organizations Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources related to discipline, honor, Greek and service fraternities and sororities at WKU.

Ua1f Wku Extended Campuses Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources regarding WKU's extended campuses in Glasgow, Owensboro and Elizabethtown.

De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García

All Faculty Scholarship for the College of Arts and Humanities

The main purpose of this article is to challenge the normative ideal of public relations, usually shaped by a Western perspective, highlighting there is a broad typology of non-Western PR models, which are the norm across the world. This article emphasizes how public relations principles of excellence are not only exceptionally met but also suggests that Western public relations can learn from the rest of the world about, for example, how personal relations can enrich the profession. Using a qualitative method, this paper compares two populated countries with large economies, China and Mexico. The main finding of the article is …

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

Corporate Crisis Communication: Examining The Interplay Of Reputation And Crisis Response Strategies, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good …