Public Relations and Advertising Commons^™

Adpr 221: Strategic Writing For Advertising And Public Relations—A Peer Review Of Teaching Benchmark Portfolio, Michael D. Hanus

UNL Faculty Course Portfolios

The objective for this course portfolio was to document the changes implemented to a core advertising and public relations writing course. The portfolio outlines five proposed goals for the revised course: students should be able to write for an audience, give and receive quality feedback, prepare for novel situations in the workplace, see writing as rewarding, creative, and fun, and learn professional conventions and industry standards for strategic writing. The course was significantly restructured in order to better reach these goals on student assignments, activities, and during lectures. Each goal was assessed with a combination of qualitative and quantitative methods. …

An Imc Approach To Creating A Music Personality, Abigail R. Bounds

Honors Theses

Technology and the popularity of social media has empowered consumers and provided direct access to artists, changing the traditional approach to music artist exposure and the inherent needs of the music fan. Once dependent upon record deals and a traditional mass communication model, today's artists establish their own brand and attract targeted audiences by promoting a personality coupled with musical talent. The purpose of this study is to apply the direct to consumer principles of Integrated Marketing Communications (IMC) to brand a music artist and build a loyal following among the millennial generation. A literature review was compiled to investigate …

Native Advertising: A Close Look At An Emerging Advertising Unit, David Kamerer

School of Communication: Faculty Publications and Other Works

This study is a content analysis of a random sample of in-feed native ads, as curated by the Sharethrough Native Advertising Leaderboard. A native ad is paid content that looks like organic content and is served in the same feed. Native ads can earn premium CPMs for publishers, while giving advertisers a “lean in” format that online readers may actually enjoy. What are these native ads like? They utilized a mixture of assets including text (almost all), photos (an average of five), videos (almost half had one or more), interactive elements (20 percent) and GIFs. Only 75 percent of ads …

Komunikasi Dalam Kegiatan Public Relations, Rumsari Hadi Sumarto

Informasi

Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image is represented if there is a harmonious interaction between an organization and its publics. Imaging of an
organization is usually attached to public relations. Imaging can be awakened/built if there is a harmonious and pleasant communication between an organization and its publics. To support public relations activities, organization requires communication to be able to interact with the public in two-way communication. A PR practitioner should be able to make other people understand …

Analisis Strategi Humas Pdam Kota Ternate Dalam Penanganan Keluhan Dan Komplain Warga Kecamatan Kota Ternate Utara Dan Kotaternate Tengah Terhadap Dampak Eksploitasi Sumber Mata Air Ake Gaale, Mutia Dewi, Laily Wahyuni Djalaluddin

Informasi

Based on the results of research, Public Relations of water supply company Ternate
city in complain handling Ake Gaale water source, they perform of internal an external
function. Public Relations of water supply company Ternate city excecutes four important
steps started fact finding and defining the problem, planning and programming, action
and communication, and evaluation. In the evaluation step, Public Relation of water
supply company Ternate city found that each of the programs was not effectively done.
Alternative step taken by Public relation was engaging the Government of Ternate to be
involved in the follow-up meeting about problems at Ake …

Analisis Framing Dalam Riset Public Relations, Narayana Mahendra Prastya

Informasi

This paper aims to give description about how to use frame analysis in Public Relations
(PR) research. The author use two framing models: Entman and Pan & Kosicki. The
object is organization official statement about particular issue. Frame analysis method
rarely used in Public Relations research. This methods commonly use in journalism
study, to analyse the news in media. Meanwhile, the key word of framing is the social
construction of reality. Organization can make social construction of realty in their
official statement. In acacemic term, frame analysis in PR research is useful to know
how organization positioned themselves in particular …

Characteristics Of Medication Advertisements Found In Us Women’S Fashion Magazines, Jennifer Mongiovi, Grace Clarke Hillyer, Corey H. Basch, Danna Ethan, Rodney Hammond

Publications and Research

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the- counter (OTC) medications are similarly marketed.

Methods: We examined the content of advertisements in 38 issues of 9 popular US women’s fashion magazines. We evaluated target audience, health condition, product availability, message appeal, target to females, and mention of potential side effects and benefits.

Results: Sixty total medication advertisements were identified, 58.3% (95% CI: 45.8, 70.8) for prescription products. In magazines targeted to non-Hispanic Whites, >65% of advertisements were for OTC medications whereas 80% (95% CI: 66.7, 94.5) of …

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

Ua12/9 Newsletter, Vol. 3, Issue 8, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Laves, Karl. Therapy Is Going to the Dogs (and Cats, Horses, the Occasional Bunny)

Ua12/2/1 College Heights Herald, Vol. 92, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Some WKU Donors Kept Confidential by Foundations – WKU Foundation, College Heights Foundation
• Ares, Nicole. Records Denial Appeal Filed to Attorney General – Title IX
• Keltner, Bryson. International Students Share WKU Experience – Ali Alessa, Eunyoung Hayley Choi
• King, Jennifer. Editorial Cartoon re: Chestnuts Roasting
• Ho Ho Herald: College Heights Herald 2016 Christmas Gifts
• Henderson, Andrew. Look Above to the Stars for Final Week Woes
• Miller, Callie. Culture Series Attracts Expensive Speakers – Cultural Enhancement Series
• Collins, Emma. Preston Health & Activities Center …

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis

Graduate Theses and Dissertations

This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and …

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

Ua12/2/1 College Heights Herald, Vol. 92, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Sigma Alpha Epsilon Suspended One Year for Alcohol Violations
• Sandefur, Alex. Strive for Success – Geo International High School, Refugees
• Collins, Emma. WKU Files Suit Against State Retirement System
• Kast, Monica. Greek Affairs Adviser Removed After Twitter Post – Alexandria Kennedy
• Alvey, Rebekah. List of Campus Safe Spaces Available Online
• King, Jennifer. Editorial Cartoon re: End of Semester
• Dimeo, Chris. Smokey Bones Is Back At It Again
• Beauchamp, Kijana. Educate Yourself Following Election
• Huff, Taylor. Taking a Look Back a the Barak Obama …

Ua12/2/1 College Heights Herald, Vol. 92, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. PolitiFact Staffers Visit WKU
• Perry, Natalie. International Dialogue Informs Students About Recent Political Events
• Keltner, Bryson. Bowling Green Black Lives Matter Hosts Action Meeting
• Miller, Callie. Associate Provost Plans Awareness of Research – Cheryl Davis
• Carlson, Kylie. Student’s Work Prompts Proclamation Signing – Antibiotic Awareness Week
• King, Jennifer. Editorial Cartoon re: Nutrition Labels
• Burgess, Kelly. Three Major Keys to Nutrition
• Kaufkins, Barry. Standing with My Muslim Students
• Johnson, Kalyn. Coming to Understand Why People Protest
• Disalvo, Ann. Bowling Green Beauties – Miss Bowling …

Ua12/2/1 College Heights Herald, Vol. 92, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Two School of Journalism & Broadcasting Majors to Move Schools – Advertising, Public Relations
• Collins, Emma. Tension – Donald Trump
• Williams, Jamie. Andre Dowell – Elections
• Carlson, Kylie. Jacob Karaglanis – Elections
• Kast, Monica. eSports Team Moves Into Permanent Space
• Miller, Callie. Sophomore, International Enrollment Declines
• King, Jennifer. Editorial Cartoon: Echo Chambers
• Build Bridges: Understanding Protests, Understanding Each Other – Elections
• Carter, Brandon. There is Much Work to be Done After Election
• Chism, Kalee. Luncheon Opens Discussion on Gender – Genderations
• Austin, Emma. …

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special football edition of the College Heights Herald:

• Heichelbech, Evan. Unique Senior Class Prepares for Home Finale – Football
• Chisenhall, Jeremy. Five Keys to Watch for in Today’s Matchup – Football
• College Heights Herald Football Pick ‘em
• WKU Depth Chart
• University of North Texas Depth Chart

Ua12/2/1 College Heights Herald, Vol. 92, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. WKU Professor to Elect President – Scott Lasley
• Kast, Monica. Students Encounter Polling Confusion – Brian Wiech, Brandon Killian
• Williams, Jamie. Gary Ransdell Casts Vote at Big Red Precinct
• Dimeo, Chris. Voters Disappointed, Unable to Vote in City
• Ziesig, Kathryn. Students Protest Presidential Election Results
• Collins, Emma. University Faculty, Staff Lacks Diversity
• King, Jennifer. Editorial Cartoon re: Election 2016
• Huff, Taylor. Sauteed Selection: After the Election, Where Do We Go From Here?
• Henderson, Andrew. A Failed Press, Other Disappointments of the Election
• Joyner, …

Ua12/2/1 College Heights Herald, Vol. 92, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Scarlett, Gabriel. Bowling Green Speaks Out Ahead of Election
• Kast, Monica. Student Surrogates Debate Foreign Policy – Forensics Team
• Carlson, Kylie. More Freshmen Enrolling with Prior Credit
• Williams, Jamie. Student Groups Offer Free Rides to Voting Polls – Ride to Vote
• King, Jennifer. Editorial Cartoon re: Political Parties
• Henderson, Andrew. Polling Pisces: Consult the Stars to Help Cast Your Ballot
• Beshear, Andy. Attorney General Continues to Fight for Education
• Schroader, Miles. Students Talk About Voting Decisions
• Schroader, Miles. Singing Groups Join to Celebrate Culture – …

Wright State University Men's Basketball Media Guide 2016-2017, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2016-2017 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/9 Newsletter, Vol. 3, Issue 7, Wku Counseling & Testing

WKU Administration Documents

Newsletter created by and about the WKU Counseling & Testing Center.

• Laves, Karl. How to Survive a Break Up
• Lunch & Learn Series Is a Success!
• Opportunities for Compassion, Caring, Connectedness & Dialogue
• Counseling Services