Public Relations and Advertising Commons^™

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Administration Documents

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2017.

Theatre Marketing: Using Websites To Attract Young Target Audience, Mirna Leko Šimić, Dr. Antun Biloš

Irish Business Journal

Classic theatres worldwide are faced with the trend of aging of loyal audiences and general decrease of the audience size. It indicates that attracting young audiences to classic theatre is the key issue of its existence. Since the quality of communication is one of the major elements of marketing efficiency, the aim of this research is to identify Croatian classic theatre website characteristics and usability elements which are connected with website experience of young target audiences. Altogether 7 Croatian national theatres and three commercial theatres’ official websites were tested. The in-depth analysis of websites of sample theatres implies that website …

Statistics-Bierce Library Study, Tyler J. Hushour

Williams Honors College, Honors Research Projects

This is a report from two surveys that I created and administered to students and faculty at Bierce library who came to the Circulation Desk or the Tech Desk, as well as some of my other findings when periodically looking around the library to see where students like to study or hang-out. There was a written survey given at the Circulation Desk, and a different survey given at the Tech Check-Out Desk. The project is for Melanie Smith-Farrell, the head of Access Services, and is based on a similar study Ian McCullough did in the science library. While this is …

Account Service And Creative Personnel: Interpersonal Conflict And Dialectical Tensions In Advertising Agencies, Ashley Phillips

Electronic Theses and Dissertations

Account service and creative personnel have oppositional perspectives and motivations that often lead to interpersonal conflicts while working together on client projects. The purpose of this study was to explore the nature of interpersonal conflicts in advertising agencies. The researcher used relational dialectics theory as a lens for analyzing the dialectical (i.e., oppositional) tensions experienced by account service and creative personnel as well as the praxis patterns (i.e., techniques) used to manage those tensions. After conducting in-depth interviews with five account service and five creative personnel (N = 10) from full service advertising agencies in the Midwest, an analysis revealed …

New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant

Masters Theses

The attempt to increase and maintain stakeholder engagement and interaction is one of the main pursuits for public relations practitioners today. With new and changing ways to reach and engage stakeholders through various social media outlets public relations professionals now more than ever have to find a way to make their products stand out among the multiple messages a person views in a given day. This public relations campaign attempted to increase engagement and interaction with the Eastern Illinois University's women's basketball team by giving the team a new organizational identity. This identity was conveyed through the team's social media …

A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson

Masters Theses

This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …

The Outsiders: Understanding How Activists Use Issues Management To Challenge Corporate Behavior, Chelsea Lane Woods

Theses and Dissertations--Communication

Increasingly, corporations receive pressure from activist organizations to alter activities that these individuals find problematic and irresponsible. Despite this escalation, research on activism from a public relations perspective progressed slowly; much of this literature privileges the perspective of corporations and rarely examines the process from the activist perspective. To address this gap, this dissertation examined how activist organizations use issues management and communication strategies to incite corporations to change their practices and policies while simultaneously building relationships with pertinent audiences. This study incorporated data collected from qualitative interviews with activist practitioners representing a variety of activist organizations, along with organizational …

Ua19/16/5/11 Athletic Media Relations - Press Conferences, Wku Archives

WKU Archives Collection Inventories

Film, video and audio recordings of WKU Athletics press conferences.

A True Fairytale “Happily Ever After”: An In-Depth Communication Analysis, Courtney E. Dempsey

Senior Honors Projects

Walter Fischer’s Narrative Paradigm states that people are natural born storytellers, they will convey thoughts and feelings through creating a story. These stories must adhere to two principles, fidelity and coherence. While coherence addresses the structure of the narrative, if this story has any resemblance to an archetype, fidelity deals with the story’s rationality, does it make sense? Fischer’s narrative can be applied across many different disciplines.

For this particular analysis I chose to apply Fischer’s Narrative Paradigm to different bridal narratives. While being a bride is an archetype itself, within that narrative there are distinct themed narratives that have …

On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings

Theses and Dissertations--Community & Leadership Development

Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …

The Grove: Stories Of Cultivating Connections, Mitchell A. Dowden

Honors Theses

This thesis studies the University of Mississippi's tailgating area known as the Grove. While it explores the logistics and preparation for home game activities, this thesis looks beyond the image and into aspects not so obvious to the weekend visitor: its history, its environmental impact, the economics, and even its reflection of the progress and challenges surrounding race. This is not intended to be a supreme authority or academic analysis of the Grove, but instead a journalistic piece reflecting the stories and personal anecdotes I encountered. To gather information, I conducted live interviews with people familiar to the Grove in …

The Limits Of Transparency: Data Brokers And Commodification, Matthew Crain

Publications and Research

In the United States the prevailing public policy approach to mitigating the harms of internet surveillance is grounded in the liberal democratic value of transparency. While a laudable goal, transparency runs up against insurmountable structural constraints within the political economy of commercial surveillance. A case study of the data broker industry reveals the limits of transparency and shows that commodification of personal information is at the root of the power imbalances that transparency-based strategies of consumer empowerment seek to rectify. Despite significant challenges, privacy policy must be more centrally informed by a critical political economy of commercial surveillance.

Using The Frame Information Creation As A Process To Teach Career Competencies To Advertising Students, Megan Blauvelt Heuer

Central University Libraries Research

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

The Role Of Familiarity In Shaping Country Reputation, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines inputs that contribute to country concept, specifically the country reputation of Ghana among Americans. The results of a structural equation model indicate that familiarity is a key mediator between participants' experiences with the country and Ghana's country reputation. It is found that the participants' experiences with Ghana affected the reputation of that country positively but indirectly through the mediating role of increased familiarity. Practitioners of international public relations and public diplomacy could benefit from the use of strategies and tactics that would increase the familiarity of the U.S. public with sub-Saharan African countries.

Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.

Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston

Masters Theses

This paper examines a service standards training process established during the 2016/2017 academic year for Prairie State College (PSC), a two-year community college located in Chicago Heights Illinois. The goal of examining and revising the service training process was to enhance the quality of service after the college received poor service reviews from a recent satisfaction survey. Lasswell's Communication Model was used to create content and structure for a training manual and workshop as part of the overall service training process at PSC. The service standards and training manual was successfully developed and is currently being tailored to accommodate the …

Rhetoric Of Imagery: Gendering And Consumption Throughout Interwar American Advertisment, Natalie Delgado

Electronic Theses and Dissertations

Interwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer culture and how advertisers utilized early market research and persuasion techniques to target their audiences. Building on the studies of gender, consumption, and identity, this thesis examines the relationship between …