Public Relations and Advertising Commons^™

#Whyaspire? Increasing Participation In Annual Academic Celebration, Ady Dewey

Strategic Public Relations Projects

Public relations campaigns are often designed with the goal of raising awareness about an event, an issue, a candidate or any number of other topics. Raising awareness, however, is not enough. To make change requires people connect and act: go to an event, donate to an organization, vote for a candidate. This semester, working with the faculty Research Resource Group, COMM 347 Strategic Public Relations set out to develop messaging and visual media to educate the BC community about ASPIRE and, more importantly, increase participation, both applicants and attendees, in future years.

ASPIRE stands for Arts, Scholarship, Performance, Innovation and …

Ua35/8 Reveille, Vol. 28, No. 1, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

• COVID-19 Temporarily Closes Veterans Upward Bound
• Veternas Administration Partners with Treasury Department to Deliver Economic Impact Payments to Veternans & Survivors

Ua3/10 President's Message - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2020.

• Announcing WKU Restart Committees & Commencement Update
• Big Red is in the Final Four! Vote Now!
• Big Red Restart Draft
• Big Red Restart Panel
• Big Red Restart Plan Answers
• COVID-19 & Holiday Schedule
• COVID-19 Testing
• COVID-19 Update
• COVID-19 Update – March 13^th
• COVID-19 Update 4.6.20
• COVID-19 Update: 3/17/20
• End of Semester
• Executive Order to Close Non-Life-Sustaining Businesses to In-Person Traffic
• Healthy On the Hill
• New Vice President for Enrollment & Student Experience – Ethan Logan

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football team from January to July 2020

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from January to July 2020.

The Art Of Blogging In Public Relations: A Reflection, Megan Ireland

Honors Projects

In the field of public relations, effective writing is paramount. It is an important part of every step of the campaign process, from research to planning, communicating to evaluating. But writing for PR encompasses more than just research reports and news releases. With today’s increasing reliance on the Internet and social media for information, knowing how to quickly and effectively compose nontraditional written works - including social media posts and blogs - is a skill that all practitioners need. Therefore, I took up the task of researching blogging best practices in the public relations industry and putting them into practice …

A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton

University Libraries Faculty Scholarship

The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of …

Giving Voice To Silent Stakeholders, Mindy Peterson, Will Wingfield

Purdue Road School

Only the most motivated stakeholders attend public meetings or submit written comments. To ensure that more people and quieter voices are heard, transportation agencies are supplement-ing public-involvement efforts with interactive, mobile-friendly surveys and in-person inter-views. Learn how tech tools are being used on projects such as the Sherman Minton Renewal to involve the public and provide more data to decision makers.

Ua12/2/1 College Heights Herald, Vol. 95, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. WKU Students in Italy to Return Early – Coronavirus, COVID-19
• Williams, Matthew. Arabic Program Stands Out in State
• Lowe, Julianna. Student Government Association Rally for Higher Education
• Stack, Madalyn. Editorial Cartoon re: Politics
• Dressman, Jake. Partisan & Polarized – Politics
• Meyer-Thornton, Zane. Rolling Over Differences – Wheelchair Basketball
• Rash, Liza. A Palace for Bowling Green – Anna’s Greek Restaurant
• Lowe, Julianna. How WKU Is Celebrating 5^th Annual Social Work Month
• Wells, Elliott. Winning & Losing Is a Fine Line – Basketball
• Kieser, …

Enhancing Trustworthiness Of Qualitative Findings: Using Leximancer For Qualitative Data Analysis Triangulation, Laura L. Lemon, Jameson Hayes

The Qualitative Report

This paper offers an approach to enhancing trustworthiness of qualitative findings through data analysis triangulation using Leximancer, a text mining software that uses co-occurrence to conduct semantic and relational analyses of text corpuses to identify concepts, themes, and how they relate to one another. This study explores the usefulness of Leximancer for triangulation by examining 309 pages of previously analyzed interview data that resulted in a conceptual model. Findings show Leximancer to be an ideal tool for refining a priori conceptual models. The Leximancer analysis provided missing nuance from the a priori model, depicting the value of and connection between …

The United States Of America’S Interlocked Information Industry: An Examination Into Seven U.S. Media Sectors’ Boards Of Directors, Jennifer L. Harker

Faculty & Staff Scholarship

This research explores the interfirm interlock networks that currently exist among publicly-traded media conglomerates operating in the United States of America. Directorship information was gathered from annual reports and definitive proxy reports filed with the U.S. SEC for 68 media conglomerates across seven media sectors for year ending 2018. This investigation applies social resource theory to assess the social networks formed by interfirm interlocks and how such network structures address environmental uncertainty. Results indicate that not all alliances are mutually beneficial and those that are more resource-dependent endure negative cooptation effects. This research discusses how these changes in interfirm interlocks …

Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack. Board of Regents Committee to Raise Timothy Caboni Salary
• Nutter, Abbey. Popular Bowling Green Bar Closes After Just Two Years – Hideout Bar & Grill
• Chambers, Max. Pride Policy Problems – Diversity Policy
• Breu, Natasha. School of Media Director Committee Concludes Search
• Stack, Madalyn. Editorial Cartoon re: Cows
• Dressman, Jake. Cows on Campus
• Warner, Casey. Tidball’s Showcases Bowling Green’s Best Rock’n’Roll
• Meyer-Thornton, Zane. Smiles from the Heart – Chandler Park Dental Care
• Marshall, Olivia. Above & Beyond – Kimber Morris
• Bunton, Gabby. What …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
• Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
• Wysong, Morgan. Décor Dupes
• Crawford, Ashlyn. House Hunting on the Hill
• Harper, Beckah. DIY Natural Cleaners
• Harper, Beckah. Becoming a Plant Parent
• Hughes, Gabe. What’s In Your Fridge?
• Brandt, Jess. What to Look for In a Lease
• Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lamb, Cassady. Posted Up: Local Apartment Complexes Are Suing the United States Post Office
• Williams, Matthew. WKU to be Evaluated by Higher Education Consulting Firm
• Collins, Michael. Strategic Sustainability Plan to be Developed
• Stack, Madalyn. Editorial Cartoon re: Racism
• Black History Month: Past & Present
• Warner, Casey. Kentucky Canabis Laws Are Behind the Times – Marijuana
• Dobbs, Jack. Bitter Sweet – Chocolate Festival, Hospice of Southern Kentucky
• Metcalf, Taylor. Fast Fashion
• Lowe, Julianna. Sustainable On-campus Bathroom Practices, In Public or Private
• Gaylord, Kaden. WKU Softball …

Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. Cut It Out – Athletics
• Williams, Matthew. Students Are More Concerned with Debt than Pursuing Interests
• Robinson, Andrew. Former Herald Editor Questions WKU Legitimacy as FBS Contender – Football
• Valentines from the College Heights Herald
• Bass, Morgan. Old Town Rodeo
• Lowe, Julianna. Black History – Intercultural Student Engagement Center
• Love Notes
• Gaylord, Kaden. WKU Softball Finishes Opening Weekend Above .500
• Bunton, Gabby. Entrepreneur Runs Two Businesses, On to Honor Mother – Kira Bowling
• Wells, Elliott. Poetic Camron Justice – Basketball
• Gadd, Matt. Lady …

Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Too Close to Home: WKU Halts Travel to China Due to Coronavirus
• Lamb, Cassady. The End of Curbside Recycling Pickup in Warren County
• Hobbs, Jack. Endowments Made to ISEC, Student Publications
• Rexing, Brody. Andy Beshear’s Budget Address Emphasizes Education First
• Bertucci, Leo. Academic Calendar to Include Shorter Winter Break
• Stack, Madalyn. Editorial Cartoon re: Recycling
• Recycling & Waste Crisis
• Steele, Emma. In Her Honor – Megan Davidson
• Latture, Katelyn. We Can Do Hard Things – Megan Davidson
• Marshall, Olivia. Top Crops Gives Opportunities …

Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen

Faculty & Staff Scholarship

Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.

Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.

Findings – Through use of this novel data collection approach, new …

Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. A Look Inside the Legacy of Barbara Burch
• Breu, Natasha. New Process for Instructor Contracts to Be Presented
• Dobbs, Jack. WKU Officials Begin Forming Greek Advisory Board
• Kohley, Chris. Year in Review – 2019
• Things You Missed Over Break – Timothy Caboni, Football, Faculty Senate
• Stack, Madalyn. Editorial Cartoon re: Free Speech
• Dressman, Jake. Speak Up! Free Speech & Civility in the Election Year
• Student Press Freedom
• Holland, Kelley. Too Cool for School – Trends, Fads
• Holland, Kelley. Glam Punk Band Determined to …

Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George

International Crisis and Risk Communication Conference

Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …