Public Relations and Advertising Commons^™

Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi

Journal of Marketing and Consumer Behaviour in Emerging Markets

The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …

The Defeathered Bird: A Case Study Of The Boeing 737 Max Crisis, Ernest Eshun

Electronic Theses and Dissertations

On April 10, 2019, a global crisis began outside Ethiopia’s capital, Addis Ababa. A Boeing 737 Max 8 airplane owned and operated by Ethiopian Airline crashed in the desert killing all on board. The accident mimicked a six months old Lion Air flight 610 which happened in Indonesia and claimed the lives of all crew and passengers. Together, these accidents claimed the lives of 346 people and have been noted as one of the dark days in modern aviation history. Subsequently, the aviation world grounded all Boeing 737 Max aircrafts amid safety concerns. This brought severe public criticism to Boeing, …

Ua12/2/1 College Heights Herald, Vol. 96, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Burned Out – COVID-19
• Payne, Michael. 15 Years with the Bagel Brothers – Sandra Hurley
• Hargrove, Matthew. Hilltoppers Get in the Win Column, Home Finale Up Next - Football
• Kieser, Nick. All Eyes on the Spring – Basketball, Softball, Soccer, Baseball
• Leboutier, Addison. Little Flock of Jesus Christ Fellowship Comes Home – Clarence Tapp
• Cox, Alex. Editorial Cartoon re: Kamala Harris
• What a Kamala Harris Vice Presidency Means for Young People of Color
• Lattimer, Jacob. Student Government Association Sustainability Committee Looks to Make an Impact …

Ua12/2/1 Adulting, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• What to Consider When Considering Grad School
• Norvell, Abbey. Dear Hilltoppers – Mackenzie Moore, Stephen Mayer, Hannah Reardon, Megan Devore, Danny Zeidan
• Harden, Olivia. Cooking (Ahead) for One
• Dressman, Jake. Small Changes Save Big Bucks
• Normalizing Conversations on Sex – Lion’s Den
• Harden, Olivia. Finding Your Place in Politics

Ua12/2/1 College Heights Herald, Vol. 96, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kieser, Nick. Boyce Store, 1869 to COVID-19
• Bertucci, Leo. Barren River COVID-19 Data Still Delayed
• Frazier, Keilen. Joe Biden Their Time
• Extending the Withdrawal Date Is Not Enough – Pass / D / Fail Option
• Reynolds, Easton. WKU Extends the Deadline to Withdraw a Class
• Mallon, Sam. WKU, Barren River Area Child Advocacy Center Initiative Aims to Curb Child Abuse, Neglect – Child Welfare Education
• Hargrove, Matthew. Hilltoppers Drop Game at Florida Atlantic University, Southern Mississippi Visits the Hill Saturday – Football
• Gaylord, Kaden. Time …

Ua12/2/1 College Heights Herald, Vol. 96, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Murray, Debra. Campaigning During COVID-19
• Stryker, Shane. Third Party Candidates Present Options Outside Democrats & Republicans
• WKU Young Democrats
• WKU College Republicans
• Serrano, Francisco. A Voice of Change for the Young Generation
• Thornton, Maggie. Kentucky’s 1^st Congressional District
• Holland, Kelley. Kentucky’s 2^nd Congressional District
• Latimer, Jacob. Senate Candidates on College-Level Issues – Mitch McConnell, Amy McGrath
• Collins, Michael. District 20 Candidates on the Issues – Patti Minter, Leanette Lopez
• Who’s Running for City Commission?

Ua12/2/1 College Heights Herald, Vol. 96, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Haunting on the Hill
• Latimer, Jacob. Campus Community Expresses Their Thoughts on Buildings & Colleges Connected to Slave Owners
• Collins, Michael. Greek Organizations Under Scrutiny for COVID-19 Violations
• Cox, Alex. Editorial Cartoon re: Body Image
• College Diet Culture
• Frazier, Keilen & Anna Leachman. Carving New Paths – Southwest Kentucky Mountain Bike Association
• E-Sports Explained
• Gaylord, Kaden. Nothing to Celebrate About That Win – Football
• Hargrove, Matthew. Tyrell Pigrome’s Late Touchdown Gives Hilltoppers First Win in Two Weeks – Football

Ua12/2/1 College Heights Herald, Vol. 96, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Aboah, Henri. Blooming – Flower Shops
• Reynolds, Easton. Record Setting Voter Turnout Expected This Election Season
• Collins, Michael. Grocery Shopping In a Pandemic
• Mallon, Sam. Fighting for Peace – Bowling Green for Peace
• Tomlin, Laura. WKU Environmental Health & Safety Provides Do’s & Don’t’s for This Halloween During COVID-19
• It’s Time for WKU to Switch to Environmentally-friendly Take-out Products – Dining Services
• Keiser, Nick. Covering a WKU Football Game Amid the COVID-19 Pandemic
• Hargrove, Matthew. In Ruins – Football
• Gaylord, Kaden. The Offense Doesn’t Have …

Ua12/2/1 College Heights Herald, Vol. 96, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lowe, Julianna. A Look Inside – Jamison Moorehead, Quarantine
• Burris, Lily. Day in the Life – Sharon Hunter
• Collins, Michael & Lauren Deppen. Need to Know – COVID-19
• Frazier, Keilen. Homecoming in Barnes-Campbell Hall – Quarantine
• Lowe, Julianna. Survey to Student – Dining Services, Quarantine
• Collins, Michael. Kentucky Universities’ Records on COVID-19
• Burris, Lily. Voices on the Inside – Sam Padgett, Chris Willis, Parker Randall, River Carter, Iyanla Shackelford
• Hargrove, Matthew. Herd Tramples WKU – Football
• Gaylord, Kaden. Travis Hudson is the Greatest of All …

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fitness, includes articles:

• Dees, Marshall. Nostalgic Fun for the Child in You
• Rock Steady, Rock Strong – Boxing
• Dowell, Macie. Red Towel Workouts
• Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
• Get Out, Get Fit – Parks
• Gym Jams

Ua12/2/1 College Heights Herald, Vol. 96, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Murray, Debra. Truckin’ Great: COVID-19 Leads to New Dining Options
• Bertucci, Leo. WKU COVID-dashboard Lacks Active Case Count
• Rash, Liza. Math Department Head Responds to Demotion, Reanalyzes Model 41 Days Later - Bruce Kessler
• Kieser, Nick. Lady Topper Golf Finishes Second in Hoover Invitational
• Cox, Alexander. Editorial Cartoon re: Scholarship Money
• Opening Doors: New Scholarships Show that WKU Cares
• Edmonds, Garrett. Student Government Association President Garrett Edmonds Plans for New Academic Year
• Hargrove, Matthew. Tops Take Victory – Football
• Gaylord, Kaden. Don’t Let This Be …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Trabue, Amanda. VP Notes
• WKU Increases Access with Hilltopper Guarantee, Other Scholarship Program Changes
• WKU Sets Records in Freshman Class Growth, Quality
• Four New Members Join WKU Board of Regents – Currie Millikin, Jan West, Garrett Edmonds, Shane Spiller
• Ethan Logan Named Vice President for Enrollment & Student Experience
• WKU Celebrates World Teachers’ Day by Announcing Two Scholarship Programs
• WKU Student Publications Earns Three National Pacemakers
• WKU to Go Test Optional for Admission
• WKU’s Panhellenic Council Earns National Recognition
• WKU Department of Art is Now WKU Department of Art & Design
• WKU Food Recovery Network Redirects …

Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations

WKU Administration Documents

2020-21 preview of the WKU men's basketball team.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU from August to December 2020.

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2020.

• Big Red Restart
• Bowling Green/Warren County Coronavirus Workgroup
• Climbing to Greater Heights – Strategic Plan
• COVID-19 – Campus Climate Survey – Personnel Searches – Homecoming
• COVID-19 Escalation
• Diversity, Equity & Inclusion Work Group
• End of Semester
• Faculty/Staff Open Forum & Convocation
• Fall Semester – Big Red Restart
• Healthy on the Hill
• Healthy on the Hill – Graves Gilbert Clinic
• Hilltopper Guarantee: WKU’s Commitment to the Commonwealth
• Salary Reductions

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from July to December 2020.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and statistics for WKU football team from August to December 2020.

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

Does Corporate Social Responsibility Help Multinational Corporations Improve Their Brand Acceptance In Emerging Markets?, Mohamed Kamil El-Gamal

Archived Theses and Dissertations

No abstract provided.