Communication Commons^™

The Evolution And Impact Of Fashion Marketing In The Age Of Social Media, Lillie L. Warrington

Honors Theses

This research paper aims to analyze the effect of social media on consumer behavior in fashion marketing by investigating how fashion brands have adapted their strategies to leverage social media platforms effectively and exploring the role of social media influencers in shaping brand perception and consumer loyalty. By addressing these objectives, this research seeks to contribute to the growing body of knowledge on digital marketing in the fashion industry, offering valuable insights.

The study will be conducted through a comprehensive review of existing research and primary research, including a survey of 143 participants, to better understand how social media affects …

Crafting The Narrative: A Look At Long-Form Storytelling Through The Art Of Quilling, Jaycee R. Lundell

Student Works

This thesis explores the journeys of four contemporary quilling artists and their works. It dives into the creative process of conducting the interviews, capturing the footage, and making the documentary. The documentary also explores the history of quilling including its resurgence in the 1980s and the complicated process of navigating the declining numbers of the International Quilling Guild while the craft spreads across the internet, potentially losing its rich history and standards of excellence. Since quilling is a lesser known art, this thesis is also an attempt to spread the knowledge of the craft since there are very few scholarly …

Lindenwood Digest, April 22, 2026, Lindenwood University

Lindenwood Digest

Event & Date: The Lindenwood University Employee Digest, published on April 22, 2026, outlines various campus activities including the Lindenwood Showcase and Pickleball with the President scheduled for April 23, 2026; Documentary Night on April 27, 2026; and Fashion Education Week occurring from April 27 through May 2, 2026. 

Geographic Grounding: Events are hosted across several venues including Harmon Hall, the Library and Academic Resource Center (LARC), the J. Scheidegger Center for the Arts, and the Lindenwood Theater at Lindenwood University, St. Charles, Missouri. 

Key Honorees/Awards: Notable mentions include Phil Sayers as the new Head Women's Basketball Coach; honorees from …

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …

Lessons Learned For Improving Trainee Engagement And Utilization Of Education And Training Materials For Cancer Research, Katerina M. Santiago, Tania Galindo, Michaela A. Dinan

Advances in Cancer Education and Quality Improvement

Background: A core component of the National Cancer Institute Cancer (NCI) Cancer Center Support Grant requires cancer centers to coordinate research career enhancement and related activities. The Yale Cancer Center, an NCI-designated comprehensive cancer center, established the Cancer Research Training and Education Coordination (CRTEC) component in 2016. In response to the needs of trainees, CRTEC has developed several initiatives that we have identified and described here as best practices to engage and support trainees.

Methods: We had 2 aims to improve engagement: 1) increasing our visibility and trainee awareness of CRTEC and nurturing bidirectional communication and 2) offering …

Taman Kota Sebagai Ruang Publik Dalam Meningkatkan Intraksi Sosial, Reakreasi, Dan Ekspresi Budaya Masyarakat Perkotaan, Tar Isa Wulan Dari

Jurnal Sosial Humaniora Terapan

Urban parks represent a strategic form of public space that plays a significant role in supporting social life in urban communities. This study aims to analyze the role of urban parks as public spaces in enhancing social interaction, recreational activities, and cultural expression among urban residents. The research employs a literature review and descriptive analysis of relevant previous studies. The findings indicate that urban parks function as social interaction spaces that bring together diverse community groups regardless of age, social status, or cultural background, thereby strengthening social cohesion and a sense of belonging. In addition, urban parks provide recreational facilities …

Worlds Within A City: How Duke University’S Setting Constructs Institutional Identity, Comeh Emuobor

Comm-entary

Comeh is a junior communication major from Durham, North Carolina. He is also a guard on the UNH Basketball team.

his piece explores how Duke university’s campus setting shapes its public image and institutional identity. It explains how the university’s landscaping, architecture, Chapel, interior and exterior spaces, and controlled access create an atmosphere of prestige, tradition, exclusivity, and academic authority. Furthermore, this essay shows how Duke’s physical environment separates it from the surrounding city and functions as a powerful public relations tool.

A Brief Analysis Of Setting, Rebecca Colby

Comm-entary

Rebecca Colby is a sophomore Communication student. She is originally from Littleton, NH, a small town nestled above the White Mountains. Rebecca is a staff writer and editor for The New Hampshire student newspaper. In her free time, she enjoys hiking, rock climbing, and birding.

This piece examines how the setting of North Country climbing center reflects the organizations casual, welcoming, and community focused identity. It describes the Jim’s hidden location, flexible layout, movable seating, climbing spaces, and relaxed atmosphere as parts of the space they encourage visitors to stay, connect, and climb with one another. This essay shows …

“I Hope This Letter Finds You Well,”: The Good Life Through Letters 1940s-1980s, Taylor Koet

Comm-entary

Taylor is majoring in History and Law 3+3 major with a double major in Philosophy, from Long Beach, CA. She loves to bake and try new coffee and boba spots.

This piece explores the importance of stationery and letter writing in maintaining family connection across distance and time. This essay uses the Sinclair family papers which show how letters from Clayton Sinclair junior and Clayton the third preserved relationships, personal growth, and created a tangible record of their family history. Ultimately this piece argues that even as technology has changed, handwritten letters represent effort, emotion, and a main connection as …

An Analysis Of Setting –State Theatre At Thompson’S Point, Ruby Prentiss

Comm-entary

Ruby Prentiss is a Sophomore History and Communication student from Falmouth, Maine who is Editor in Chief of Comm-entary. She also is a member of the University’s track and field team as a thrower. In her free time, Ruby enjoys fly fishing, spending time outdoors, and reading.

This piece analyzes Thompson’s point in Portland, Maine to be a meaningful community shaped by music, public gathering, and local history. It explains how the venues physical design, restored pavilion, local food trucks, waterfront location, affordable concerts, and free seasonal events reflect the value of the State Theater and the broader main community. …

Do We Even Know What ‘Even’ Does? A Ca Investigation, Emily Johnson

Comm-entary

Emily is a Senior communication major with a Business Administration minor. She is originally from Merrimack, NH, and is planning on working in PR or something similar when she graduates in May.

What does “even” do in conversation? This study shows that when used mid-turn, “even” functions as a systematic device for intensifying stance. Analyzing naturally occurring interactions, I demonstrate how speakers use “even” to upgrade assessments, noticings, and complaints, making them more extreme or noteworthy. Recipients consistently orient to this intensification through agreement, accounts, or escalation. Even when the upgrade is left incomplete, others step in to realize it, …

Encouraging Fitness For Women In United Kingdom- How This Girl Can Organization Tackled The Gender Activity Gap, Ruby Prentiss

Comm-entary

Ruby Prentiss is a Sophomore History and Communication student from Falmouth, Maine who is Editor in Chief of Comm-entary. She also is a member of the University’s track and field team as a thrower. In her free time, Ruby enjoys fly fishing, spending time outdoors, and reading.

This paper offers and analysis of the Sport England public relations campaign entitled This Girl Can, detailing the PR strategy of the organization and campaign from the initial market research to the post-campaign efficacy analysis. This Girl Can is examined using historical and cultural scholarly sources with a critical communication lens to prove …

Language Deprivation In Deaf Children, Kaleb Holske

Comm-entary

Kaleb is an American Sign Language English Interpreter with a double major in Linguistics, from Chester, NH. He’s also a professional balloon twister!

This piece examines how language deprivation affects deaf children when they don’t necessarily receive early access to natural language, especially during the most critical developmental years. It further explains how the medical model of deafness, reliance on cochlear implants or hearing aids, schooling, and limited sign language access can negatively impact the emotional, social, and academic growth of these children. This piece argues that early access to sign language and deaf centered support is essential for preventing …

Conventions Of Photography As Means Of Social And Technological Critiques, Ava Lannery

Comm-entary

Ava is a Communication major with a specification in Business Applications. She’s an Irish dual citizen from Newton, MA.

This piece looks  at how photography can be used as a form of Social and technological critique. Through Mark Peterson’s ICE’s Spectacle of Intimidation and Jack Latham’s Beggars Honey, this essay argues that photographers can manipulate composition, technology to create deeper meanings about power, style, social stage agency, immigration enforcement, and modern digital manipulation. Ultimately, this writing piece shows how photography depends on audience context and literacy to be fully understood. 

Current Situation, Problems, And Countermeasures Of Science And Technology Societies In China Under Global Technology Governance, Yangyang Li, Yaoyu Nie, Xiaoxiao Xiong, Guangxi He

Bulletin of Chinese Academy of Sciences (Chinese Version)

The “15th Five-Year Plan” period presents both opportunities and challenges for scientific and technological societies in China, meaning that they shall further refine their functional positioning beyond traditional academic exchanges and provide full-chain services. Since the reform and opening up, the development of science and technology societies in China has flourished, and their governance capacity has been continuously enhanced, playing a sustained role in gathering scientific and technological talent, participating in national and social governance, and driving multi-dimensional innovation. Nevertheless, there are also problems such as low management efficiency, insufficient integration into the national innovation system, and overall low level …

The Celebrity Fantasy: Digital Identity, Performance, And Catfish Deception, Erin L. Dutton

Departmental Honors & Graduate Capstone Projects

This paper examines how celebrity fantasy shapes digital identity and contributes to vulnerability in catfishing scenarios. Using ideological criticism, this study analyzes two episodes of MTV’s Catfish involving celebrity impersonation to explore how digital spaces make it easy to perform a public persona. Research on online identity and parasocial relationships argues that people often feel close to celebrities and are drawn to the fantasy of being noticed by them. In these episodes, the fantasy becomes a tool for deception. Findings suggest that catfishers rely on celebrity tropes to gain appeal, while victims are pulled in by the thrill and validation …

How The Word ‘Fucking’ Constructs Emotional Stance In Conversation, Madeline Riechers

Comm-entary

Madeline Riechers is a Communication major at UNH set to graduate in 2026. She is originally from Dalton, Massachusetts, and plans to continue her education in Language and Social Interaction after graduating from UNH. She is a part of UNH GIVE, and is an editor at the Comm-entary!

This piece uses conversation analysis concepts to examine what the word ‘fucking’ does in everyday conversation and how it conveys the emotions and stance of the participants. It examines 4 real-life cases of ‘fucking’ being used, demonstrating how it changes the meaning of the utterance and therefore the course of the conversation.

Rural Community Perspectives On Hurricane Helene In Western North Carolina, Jennifer A. Horney, Lilly Moreau, Search Wnc

Journal of Appalachian Health

Introduction: After making landfall on the Florida Gulf Coast in September 2024, Hurricane Helene impacted Western North Carolina (WNC) with historic flooding, landslides, and hurricane-force winds. More than 100 deaths in the region were attributed to the storm’s direct impacts.

Purpose: The purpose of this study was to assess community perspectives of long-term recovery in Mitchell and Yancey Counties, two rural WNC counties severely impacted by Hurricane Helene.

Methods: A 14-question interview guide was developed based on prior disaster research and the community engagement work of Sustaining Essential and Rural Community Healthcare (SEARCH). Questions covered post-Helene experiences related to access …

Clustering Of Internet Behaviors And Associated Mental Health Outcomes Among U.S. Adolescents, Aakansha Singh, Timothy Grigsby, Miguel Fudolig, Ying Guo, Clariana Ramos De Oliveira

School of Medicine Research Poster Showcase

Poster: Clustering of Internet behaviors and associated mental health outcomes among U.S. adolescents

How Has The War On Drugs Influenced American Political Discourse, Fabiola Gamez-Lopez

Undergraduate Research Symposium Lightning Talks

The War on Drugs was a political initiative designed to eliminate illegal drug use and trafficking through law enforcement and punitive legal measures. Early policies marked a shift from relative deregulation in the early 1900s to a transition to “zero tolerance” policies. Over time, American political discourse has evolved from a strict legal enforcement frame to raising awareness of drug addiction as a public health concern, with growing attitudes of reformation of the previous frame. The methodology used in this study consisted of a qualitative analysis of existing literature, including historical policy documentation, political rhetoric, and scholarly research. By comparing …