Review Of Jan Olsson's Los Angeles Before Hollywood: Journalism And American Film Culture, 1905 To 1915,
2010
Marquette University
Review Of Jan Olsson's Los Angeles Before Hollywood: Journalism And American Film Culture, 1905 To 1915, Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Branding The Family Drama: Genre Formations And Critical Perspectives On Gilmore Girls,
2010
Marquette University
Branding The Family Drama: Genre Formations And Critical Perspectives On Gilmore Girls, Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences,
2010
American University of Cairo
Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences, Kevin Keenan, James Pokrywczynski
College of Communication Faculty Research and Publications
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data, generally consistent with prior writing and research focused on developed versus developing countries. Special attention is given to the construct of worldliness and though not statistically significant, results suggest it may be a factor deserving additional study.
