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Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok 2010 San Jose State University

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …


Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences, Kevin Keenan, James Pokrywczynski 2010 American University of Cairo

Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences, Kevin Keenan, James Pokrywczynski

College of Communication Faculty Research and Publications

The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data, generally consistent with prior writing and research focused on developed versus developing countries. Special attention is given to the construct of worldliness and though not statistically significant, results suggest it may be a factor deserving additional study.


Participatory Planning For A Promised Land: Citizen-Led, Comprehensive Land Use Planning In New York’S Adirondack Park, Ann Hope Ruzow Holland 2010 Antioch University of New England

Participatory Planning For A Promised Land: Citizen-Led, Comprehensive Land Use Planning In New York’S Adirondack Park, Ann Hope Ruzow Holland

Antioch University Dissertations & Theses

New York’s Adirondack Park is internationally recognized for its biological diversity. Greater in size than Yellowstone, Everglades, Glacier, and Grand Canyon National Park combined, the Adirondacks are the largest protected area within the Northern Appalachian/Acadian Eco-Region and within the contiguous United States. Ecologists, residents of the Park, and others are concerned about rapid land use change occurring within the borders of the Park. Almost half of the six million acres encompassed by the Park boundary is privately-owned, where 80% of land use decisions fall within the jurisdiction of local governments. The comprehensive planning process of one such local government, the …


Expanding Leader Capability: An Exploratory Study Of The Effect Of Daily Practices For Leader Development, Simon Rakoff 2010 Antioch University - PhD Program in Leadership and Change

Expanding Leader Capability: An Exploratory Study Of The Effect Of Daily Practices For Leader Development, Simon Rakoff

Antioch University Dissertations & Theses

Leadership is, at its essence, an influence relationship between people. Leaders are often thought of as those who are able to influence people to take actions oriented toward achieving specific goals and objectives. While many books have been written, and myriad scholarly research studies conducted enumerating countless personal characteristics, qualities, and skills of the exemplary leader, little has been done to understand and convey the ways in which an individual might go about cultivating these virtues; which are often said to include charisma, empathy, communication skills, and others. Through a multiple single-subject design, this research examines the individual-level effect of …


Citizenship In The Humanities And Social Sciences: A Selective Bibliography, 2000-2009, Wayne State University School of Library and Information Science, Winter 2010 LIS 7160, James E. Van Loon, H.G.B. Anghelescu 2010 Wayne State University

Citizenship In The Humanities And Social Sciences: A Selective Bibliography, 2000-2009, Wayne State University School Of Library And Information Science, Winter 2010 Lis 7160, James E. Van Loon, H.G.B. Anghelescu

School of Information Sciences Faculty Research Publications

Citizenship in the Humanities and Social Sciences is a selective bibliography consisting of citations to works published during the years 2000-2009 on citizenship-related topics in the humanities and social sciences. Primarily consisting of books/chapters and scholarly journal articles, the bibliography also includes other materials (case studies, reports, dissertations, and working papers) for which scholarship, authority and relevance have been established. Most cited works are published in the English language, although articles published in other languages using a Latin alphabet are also included. Citations were retrieved during January-March 2010 from a variety of aggregated databases accessed through the Wayne State University …


Mr. Monk And The Emotion-Reason Dilemma, E. Deidre Pribram Ph.D. 2010 Molloy University

Mr. Monk And The Emotion-Reason Dilemma, E. Deidre Pribram Ph.D.

Communications: Faculty Publications

Adrian Monk (Tony Shalhoub) belongs to a tradition of brilliant but personally flawed detectives. Like others in this tradition, including his television colleague, Dr. Gregory House (Hugh Laurie), Monk’s genius resides in his exceptional, even excessive, rationality. Both Monk and House embody near-perfect detection or diagnostic skills. And, in both cases, the cause of their damaged personalities is excessive emotionality, represented by their respective emotional disorders. In their internal dynamics, emotion is almost always the ‘problem,’ and both shows suggest that troubled emotionality is the price Monk and House must pay for their intense brilliance.


Photojournalism: Historical Dimensions To Contemporary Debates, Bonnie Brennen 2010 Marquette University

Photojournalism: Historical Dimensions To Contemporary Debates, Bonnie Brennen

College of Communication Faculty Research and Publications

This chapter offers a brief discussion of the historical context surrounding recent discussions of photography and focuses on the role of photojournalism in contemporary society. As such, it addresses the introduction of photography and its perceived ability to provide authentic documentation of "reality" and details the development of photojournalism during the twentieth century. This chapter then focuses on challenges to the documentary role of photography since the introduction of digital technologies and notes the changing role of photojournalists showcasing their current emphasis on illustrating emotional aspects of experience.


Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley 2010 Marquette University

Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley

College of Communication Faculty Research and Publications

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques.

Design/methodology/approach – The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn’s 1967 conception of paradigms, showing that the paradigm from which projective techniques emerged – psychoanalysis – failed to gather many adherents outside the …


Commencing The Rationale For War: George W. Bush’S Address At West Point, June 1, 2002, Steven R. Goldzwig 2010 Marquette University

Commencing The Rationale For War: George W. Bush’S Address At West Point, June 1, 2002, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.


Emerging Interpersonal Norms Of Text Messaging In India And The United States, Robert Shuter, Sumana Chattopadhyay 2010 Marquette University

Emerging Interpersonal Norms Of Text Messaging In India And The United States, Robert Shuter, Sumana Chattopadhyay

College of Communication Faculty Research and Publications

This study examines whether there are emerging interpersonal norms of text messaging—an etiquette (“textiquette”) of texting—that guide its use in India and the United States. One hundred and thirty-seven participants recorded multiple text messages sent and received in specially designed text logs. Each log secured data on the following dimensions: (1) the context in which a text was sent and received/read; (2) who each participant was with—and the reaction of this person(s)—when the participant sent or received/read a text message; and (3) what constitutes impolite text messaging behavior. Results reveal emerging interpersonal norms of text messaging in both countries that …


Relational Maintenance Behaviors In The Grandchild–Grandparent Relationship, Daniel H. Mansson, Scott A. Myers, Lynn H. Turner 2010 West Virginia University at Parkersburg

Relational Maintenance Behaviors In The Grandchild–Grandparent Relationship, Daniel H. Mansson, Scott A. Myers, Lynn H. Turner

College of Communication Faculty Research and Publications

This study examined grandchildren's use of relational maintenance behaviors when interacting with their grandparents and how these behaviors are associated with grandchildren's perceived communication satisfaction with their grandparents and grandparent provision of communication-based emotional support. Undergraduate students (N = 238) reported on their relationships with the grandparent with whom they had the most recent interaction. Results indicate that grandchildren use (in descending order) the positivity, conflict management, tasks, assurances, networks, advice, and openness relational maintenance behaviors. Perceived grandparent provision of communication-based emotional support and grandchildren communication satisfaction with grandparents were directly and positively related to grandchildren's use of relational …


Sports Public Relations, Tom Isaacson 2010 Marquette University

Sports Public Relations, Tom Isaacson

College of Communication Faculty Research and Publications

No abstract provided.


A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran 2010 Department of Media Communications, Cork Institute of Technology, Cork, Ireland.

A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran

Theses

This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.

A qualitative research design was chosen for this study and the primary method of data collection …


Volume 12, 2010, Ellen Hazelkorn, Nora French, Wolfgang Truetzschler 2010 Technological University Dublin

Volume 12, 2010, Ellen Hazelkorn, Nora French, Wolfgang Truetzschler

Issues

No abstract provided.


Media Literacy And Communication Rights: Ethical Individualism In The New Media Environment, Brian O'Neill 2010 Technological University Dublin

Media Literacy And Communication Rights: Ethical Individualism In The New Media Environment, Brian O'Neill

Articles

The dominant discourse of media literacy policy espouses an ethical individualism within the digital media environment in which the source of moral values and principles, and the basis of ethical evaluation, is the individual. In this perspective, even vulnerable citizens such as children and young people, who tend to be in the vanguard of new media adoption, are required to negotiate the risks and opportunities of the online world with diminishing degrees of institutional support from trusted information sources. Noticeably absent from this discourse is any consideration of the notion of communication rights. Examining an alternative conceptualization of media literacy …


Current Policy Developments In European Media Literacy, Brian O'Neill 2010 Technological University Dublin

Current Policy Developments In European Media Literacy, Brian O'Neill

Articles

In August of 2009, the European Commission issued a formal recommendation on media literacy adding to a series of initiatives underway since 2006 to build a comprehensive European media literacy policy (Commission of the European Communities 2009). Media literacy is now a well-established concept referring to the ability to critically understand and use media in a variety of contexts (see Aufderheide 1997). Recognising that the way people use media is changing and that the volume of information received is enormous, the Commission notes that all citizens need to have the ability to access, analyse and evaluate images, sounds and texts …


Beyond Europe: Launching Digital Radio In Canada And Australia, Brian O'Neill 2010 Technological University Dublin

Beyond Europe: Launching Digital Radio In Canada And Australia, Brian O'Neill

Books/Book chapters

Eureka 147 was, as we have argued throughout this volume, a European technology designed within the very particular context of European public service broadcasting (see also Rudin 2006; O'Neill 2009). At the same time, the consortitum behind DAB technology had the ambition that Eureka 147 would become the world standard for digital radio. DAB was indeed the first such technological system to achieve standardisation at the European Telecommunications Standards Institute (ETSI), and be recommended as a global standard for digital terrestrial sound broadcasting by the International Telecommunications Union (ITU).


A Study Of Japanese Women Today: Changing Gender Roles And Attitudes Toward Marriage, Shiho Hosokawa 2010 University of Northern Iowa

A Study Of Japanese Women Today: Changing Gender Roles And Attitudes Toward Marriage, Shiho Hosokawa

Dissertations and Theses @ UNI

Japanese women and men are getting married later in life than before and the number of Japanese choosing to live a single person's lifestyle has increased since the 1980's. In the 1970's, the number of women working outside the home was lower than now and most of those who did work, did so only to supplement their husband's income. Today, many Japanese women obtain college degrees and have a paid job, the same as men do. Yet, based on my personal experience and those of others I know, Japanese women often remain the primary caretakers in the home. They are …


A Study Of Communication In Baby Boomers' Romantic Relationships And The Effects Of Their Children's Communication About The Relationships, Lois B. Nemetz 2010 Louisiana State University and Agricultural and Mechanical College

A Study Of Communication In Baby Boomers' Romantic Relationships And The Effects Of Their Children's Communication About The Relationships, Lois B. Nemetz

LSU Doctoral Dissertations

This study contributes to our knowledge of life-span communication by examining the communication of the Baby Boomer generation (born 1946-1964) as they re-enter the dating scene. Although Baby Boomers' early years of dating (the 1960's, 1970's, and 1980's) occurred in a time of new-found freedom, especially in sexual relationships, the experience of dating several decades later brings many complications due to aging and children. The intent of this study was not to generalize that all Baby Boomers would express the views stated in this study, but to show the complexity of this generation, and to present a theoretical framework for …


The Role Of Guanxi Network In The Corruption-Efficiency Relationship, Shaomin Li 2010 Old Dominion University

The Role Of Guanxi Network In The Corruption-Efficiency Relationship, Shaomin Li

Management Faculty Publications

Why do some countries like China thrive economically despite of corruption? The effect of corruption on economic efficiency is moderated by whether a society has an extensive informal social network such as the guanxi network in China. In societies with a thick, extensive informal social network, bribery- corruption relationship can be easily established and the risk of being reported is low. This relation-based trust makes the dissemination of corruption goods--the sale of government goods for private gains--more market-based. The competition among potential bribers increases the efficiency of corruption (or making corruption less wasteful). In societies that lack such strong informal …


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