Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements.,
2010
Universiti Malaya
Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements., Jeyanthi Evelyn J. L. Christy
Student Works (2010-2019)
Radio advertisements are very much part and parcel of our daily lives. Radio is ubiquitous and free. Technology has come a long way as radio is also available to its listeners via the Internet and even on television. Owing to the flexibility and availability of radio, radio advertisements increase the selling power of products, services and so on. Literary devices are not restricted to literary materials. They can be found in non literary materials such as advertisements. For the purpose of this research, two radio stations, hitz.fm and mix fm were identified as they share similar target audiences. Advertisements from …
Language Choice In Interracial Marriages : The Case Of Filipino-Malaysian Couples.,
2010
University of Malaya
Language Choice In Interracial Marriages : The Case Of Filipino-Malaysian Couples., Francisco Perlas Dumanig
Student Works (2010-2019)
Language choice has become a common phenomenon in interracial encounters in which speakers are always faced with the challenge of choosing an appropriate language in various domains of communication. In multilingual and multiracial societies, language choice can sometimes be crucial because of its social, political, and economic impact on the speakers. Even in the smallest unit of a society which is the family, language choice plays an important role particularly in interactions between husbands and wives who come from different linguistic and cultural backgrounds. It is therefore the objective of this research to examine the language choice in interracial couples’ …
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine.,
2010
Universiti Malaya
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman
Student Works (2010-2019)
This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …
Communication Strategies Used By Chinese Students In Spoken English.,
2010
Universiti Malaya
Communication Strategies Used By Chinese Students In Spoken English., Liu Qing Hua
Student Works (2010-2019)
This study evaluates the use of Communication Strategies which are employed by Second Language Acquisition (SLA) learners. A comprehensive review of the relevant literature from the last decade is done with focus on the particular consideration given to the different ways in which Communication Strategies have been defined under the corresponding influences in regard to the organization of strategy taxonomies. This study also seeks to examine how learners of second language perform in communicative tasks especially where they are confronted with linguistic problems and communication barriers. It also aims at identifying the communication strategies used by the students from China …
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements.,
2010
Universiti Malaya
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin
Student Works (2010-2019)
The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …
Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting.,
2010
Universiti Malaya
Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting., Daphne Rosaline Henry Thomas
Student Works (2010-2019)
This study unveils inherent experiential meaning by utilising the framework of the System of Transitivity, a component of Halliday’s Systemic Functional Linguistics in weblog interaction. The interactive feature of weblogs helps uncover the experiential meaning as the writers are uninhibited in penning their thoughts. The data for the study is from the Malaysian Prime Minister’s National Day Address posted on 30 August 2009 and the Comments received in response to it. The aim of the study is to uncover the perceptions of the Prime Minister and the Comment Writers on national unity, identity and nation building. The aim of the …
Ciri-Ciri Wacana Penjaga Di Rumah Warga Emas.,
2010
Universiti Malaya
Ciri-Ciri Wacana Penjaga Di Rumah Warga Emas., Yaw Yee Peng
Student Works (2010-2019)
This study looks at the features of the discourse in a home for elderly residents. It also determines if the care-takers use elderspeak while communicating with the residents and determines the features of elderspeak in the discourse of the care-takers. The respondents consist of 12 care-takers and 23 elderly residents. Audio-recordings, observation and field notes were the instruments used for data collection and this was for a duration of 270 hours. The analysis shows that elderspeak exists in the discourse of the care-takers. The features of elderspeak included ‘questions structures’, ‘repetitions’, ‘limited vocabulary’, ‘simple syntax’ and ‘patronizing code’. It was …
Kesan Teknologi Moden Terhadap Perubahan Hukum : Analisis Terhadap Penggunaan Short Message Service (Sms).,
2010
Universiti Malaya
Kesan Teknologi Moden Terhadap Perubahan Hukum : Analisis Terhadap Penggunaan Short Message Service (Sms)., Muhammad Fakhruddin Ishak
Student Works (2010-2019)
This dissertation is a study on the impact of modern technologies on hukm. It is looking particularly at the impact of telecommunications industries by using the Short Message Service (SMS). The focus of the study will try to discern whether the Islamic law can be adapted to the changing situation including the modern technologies that has been influenced the Muslim societies. Therefore, it main objectives to expose the impact of the modern technologies in the transformation of Islamic hukm. Besides, it also describes the certain fiqh’s legal theories pertaining to the contemporary Islamic law and its impact upon the use …
"Don't Throw Anything Away!" Greenwashing In Public Relations,
2010
Edith Cowan University
"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green
Research outputs pre 2011
As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …
Using Nicknames, Pseudonyms And Avatars On Heartnet: A Snapshot Of An Online Health Support Community,
2010
Edith Cowan University
Using Nicknames, Pseudonyms And Avatars On Heartnet: A Snapshot Of An Online Health Support Community, Debbie Rodan, Lynsey Kay Uridge, Lelia Green
Research outputs pre 2011
Cardiovascular disease remains one of the leading causes of death and long-term disability for the ageing Australian population. During recovery from a heart event, many people seek an alternative to traditional support groups and look to the Internet and World Wide Web to establish a connection with others who have had a similar experience. HeartNET provides just such an alternative support structure for anyone affected by heart disease. One issue faced by members of any online support community is whether to remain anonymous by using pseudonyms, nicknames or avatars or whether to accept a certain level of risk, usually in …
The Situated Production Of Stories,
2010
Singapore Management University
The Situated Production Of Stories, David Greatbatch, Timothy Adrian Robert Clark
Research Collection Lee Kong Chian School Of Business
At a general level storytelling is a pervasive feature of everyday discourse both within and outside organisations. Existing research on organisational stories indicates that they are not simply frivolous diversions that seek to amaze and entertain the recipients. Rather they may serve a number of important functions for organisations, which include socialising new organisational members by articulating the culture of an organisation; assisting with the development and verbalisation of visions and strategies; helping develop points of similarity within disparate and dispersed organisational groups; sustaining and legitimating existing power relationships as well as providing opportunities for resistance against them; and acting …
Pass The Peas,
2010
Andrews University
A Study Of Epistemic Modality In A Television Interview.,
2010
Universiti Malaya
A Study Of Epistemic Modality In A Television Interview., Papiya Chakrabarty
Student Works (2010-2019)
This research explores the use of modals such as will, would and shall which are epistemic in nature in an interview from America’s MTP (Meet the Press) of the present millennium which involves five politicians as speakers. It applies a qualitative approach and is a corpus based lexico-grammatical research which plans to identify the modality and its frequency in only one type of discourse. The research tests aims to test why speakers use epistemic modality and how committed they are towards their views, opinions which become truth propositions when involved in a question and answer session with other participants of …
Pendekatan Dakwah Ismail Lutfi Japakiya : Kajian Tentang Tarikan Dakwahnya Di Selatan Thailand.,
2010
Universiti Malaya
Pendekatan Dakwah Ismail Lutfi Japakiya : Kajian Tentang Tarikan Dakwahnya Di Selatan Thailand., Nasrudin Sidi
Student Works (2010-2019)
This study discusses the approaches and attractions of Ismail Lutfi Japakiya’s da‘wah in Southern Thailand. The purpose of this research is to know the reality of the Muslim comunity in Southern Thailand, approaches of Ismail Lutfi Japakiya’s da‘wah and also the factor of attraction in his da‘wah. The methods used in this research are library and field. Sets of questionnaire, interviews and observation were conducted to further meet the needs of the research methods. As many as 258 sets of questionnaire were distributed to the people in Southern Thailand. Those who involved in the questionnaire were from Majlis al-‘Ilm Fatani …
Knowledge Gap And Cable Music Television: A Survey Of Mtv, Bet, And H1 Target Audience Members,
2010
Louisiana State University and Agricultural and Mechanical College
Knowledge Gap And Cable Music Television: A Survey Of Mtv, Bet, And H1 Target Audience Members, Katharine Claire Gavin
LSU Master's Theses
American youth and adolescents have the highest rate of teenage pregnancy and sexually transmitted infections in the industrialized world. Entertainment media, the preferred genre of today’s adolescents, depicts sex, drugs, and alcohol use at a greater rate than any other genre of programming. What are health communication strategists doing to counter the widespread, inaccurate portrayals often depicted in this type of programming? With previous knowledge gap and health communication research failing to examine youth oriented and racial targeted entertainment programming, this study utilizes a survey to analyze BET, MTV, and VH1 audiences’ health knowledge, recall, and attitude toward PSAs to …
What Content Makes People Want To Use Sports Websites?,
2010
Louisiana State University and Agricultural and Mechanical College
What Content Makes People Want To Use Sports Websites?, Cara Francesca De Carlo
LSU Master's Theses
This study looked at sports websites to see how the variables information, humor, entertainment, community, and credibility affected sports website users’ intentions to use and re-use sports websites. Three groups of 25 and one group of 30 participants each completed a website viewing activity and corresponding survey. There were four website viewing activities (one for each group). The activities led participants on tours of ESPN.com, Deadspin.com, Football Outsiders, and Yahoo! Sports. Furthermore, the tours were designed to expose participants to the variables (as defined under disposition theory and uses and gratifications). Likewise, the corresponding survey assessed participants’ intentions to use …
Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions,
2010
Louisiana State University and Agricultural and Mechanical College
Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions, Pavel Mrazek
LSU Master's Theses
Consumer lack of trust in online vendors and brands is identified as one of the biggest obstacles in the growth of e-commerce. This study examined how third-party product reviews help in building consumers’ trust, in consumers’ perception of product quality, their brand attitudes and consumers’ purchase intention. The six cell experimental design tested the effect of consumer and expert online product reviews on fictitious web sites for high-involvement and low-involvement products. The findings indicate that online consumer product reviews perform better than online expert product reviews and no product reviews. Online product reviews affected visitors to a web site with …
Betties And Broads: A Qualitative Examination Of The Maiden And Whore Archetypes In "The Golden Girls," "Designing Women," And "Sex And The City",
2010
Louisiana State University and Agricultural and Mechanical College
Betties And Broads: A Qualitative Examination Of The Maiden And Whore Archetypes In "The Golden Girls," "Designing Women," And "Sex And The City", Crystal Jackson
LSU Master's Theses
This study examined the maiden and whore characters in “The Golden Girls,” “Designing Women,” and “Sex and the City.” Using a textual analysis and discourse analysis approach, I examined the two characters comparing them to the definitions of archetype and stereotype provided by Jungian theory and feminist film theory. I analyzed ten randomly selected episodes from the second season excluding both the premier and the finale. Three of the research questions were rooted in central ideas found in the shows: outward appearance, language and conversation, and sexual relationships. The last research question determined whether or not the characters were archetypes …
Public Perception And The Oil Industry: An Analysis Of Oil Employees' And Nigerians' Opinions Regarding Exxon Mobil And Shell Oil's Corporate Social Responsibility Efforts,
2010
Louisiana State University and Agricultural and Mechanical College
Public Perception And The Oil Industry: An Analysis Of Oil Employees' And Nigerians' Opinions Regarding Exxon Mobil And Shell Oil's Corporate Social Responsibility Efforts, Liana L. Narcisse
LSU Master's Theses
This study looked at oil industry employees’ and Nigerians’ perceptions of Exxon Mobil and Shell Oil as socially responsible corporations and the role the two-step flow model of communication plays in shaping these publics’ impressions of the companies. Measures of participants’ perceptions of corporate social responsibility (CSR) were developed using Carroll’s 1971 three-dimensional model of CSR and Ketola’s (2008) holistic model of CSR. This study found that for both companies participants had average to less-than-favorable perceptions of the companies’ socially responsible behavior, according to the various categories of CSR. However, employees were more likely to view the companies more favorably …
In Search Of State Government: The Lack Of State Legislative Coverage In Local Television News,
2010
Louisiana State University and Agricultural and Mechanical College
In Search Of State Government: The Lack Of State Legislative Coverage In Local Television News, German Adolfo Alvarez
LSU Master's Theses
This study examines how the institutional characteristics of local television news stations affect the stations’ coverage of state legislative news. Focusing on the state of Louisiana, the researcher conducts in-depth interviews with news workers from the seven media markets in the state. The interviews were focused toward the decision makers in the newsroom in order to examine the process that determines the newscast the audience receives. The interview discussions centered on the news making process. In addition, the interviews focused explicitly on the effect of proximity to the state capitol; coverage of state level news versus community level or national …
