The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions,
2010
Louisiana State University and Agricultural and Mechanical College
The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions, Megan Lee Moses
LSU Master's Theses
The concept of stewardship within fund raising literature stems from the public relations theories of relationship management, which involve maintaining mutually beneficial relationships between an organization and its publics. With the current economic crisis, non-profit organizations see the need to focus more time and attention on maintaining and fostering relationships with existing donors, and therefore, the idea of stewardship stands an area of great interest to scholars and fund-raising practitioners alike. This study seeks to evaluate the role and formalization of stewardship in the fund-raising process, the current tactics practitioners use to practice stewardship, and better understand the limitations to …
What Content Makes People Want To Use Sports Websites?,
2010
Louisiana State University and Agricultural and Mechanical College
What Content Makes People Want To Use Sports Websites?, Cara Francesca De Carlo
LSU Master's Theses
This study looked at sports websites to see how the variables information, humor, entertainment, community, and credibility affected sports website users’ intentions to use and re-use sports websites. Three groups of 25 and one group of 30 participants each completed a website viewing activity and corresponding survey. There were four website viewing activities (one for each group). The activities led participants on tours of ESPN.com, Deadspin.com, Football Outsiders, and Yahoo! Sports. Furthermore, the tours were designed to expose participants to the variables (as defined under disposition theory and uses and gratifications). Likewise, the corresponding survey assessed participants’ intentions to use …
Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions,
2010
Louisiana State University and Agricultural and Mechanical College
Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions, Pavel Mrazek
LSU Master's Theses
Consumer lack of trust in online vendors and brands is identified as one of the biggest obstacles in the growth of e-commerce. This study examined how third-party product reviews help in building consumers’ trust, in consumers’ perception of product quality, their brand attitudes and consumers’ purchase intention. The six cell experimental design tested the effect of consumer and expert online product reviews on fictitious web sites for high-involvement and low-involvement products. The findings indicate that online consumer product reviews perform better than online expert product reviews and no product reviews. Online product reviews affected visitors to a web site with …
Press Independence In Newspaper Coverage Of The 2009 Health Care Debate,
2010
Louisiana State University and Agricultural and Mechanical College
Press Independence In Newspaper Coverage Of The 2009 Health Care Debate, Matthew Holt Barnidge
LSU Master's Theses
This study examines press independence from the government in the 2009 national health care debate. Through a content analysis examining source expressions, or the words journalists attribute to various people in the news, the study captures the essence of the discourse represented in the news about the debate. This paper also outlines a distinction between various types of autonomy, and offers a new conceptualization of independence. Procedural autonomy, which is autonomy in journalistic norms and routines, does not necessarily result in content autonomy, which is autonomy of viewpoints expressed in the news. In other words, if non-governmental sources say substantially …
A New Focus For A University: Designing A Web Site To Feature Community Service,
2010
Louisiana State University and Agricultural and Mechanical College
A New Focus For A University: Designing A Web Site To Feature Community Service, Andrea Louise Clesi
LSU Master's Theses
This research used focus groups and usability testing to determine how a major land-grant university should design a Web site that would feature the community service work of faculty and staff, students and alumni, also referred to as stakeholders. University public relations professionals planned to launch an interactive Web site as part of the university’s sesquicentennial celebration in 2010, but had concerns that the Web site would not attract stakeholders. The research sought to answer the following questions based on uses and gratifications and impression management theories: What uses and gratifications, if any, do social networking sites provide stakeholders? Does …
Greenstar Social Marketing Private-Sector Activities In Paiman Project: Process Evaluation Of Greenstar Social Marketing Initiatives To Improve And Expand Maternal And Newborn Health Services And Coverage,
2010
Population Council
Greenstar Social Marketing Private-Sector Activities In Paiman Project: Process Evaluation Of Greenstar Social Marketing Initiatives To Improve And Expand Maternal And Newborn Health Services And Coverage, Munir Afridi
Reproductive Health
The Population Council provided support for this process evaluation of Greenstar Social Marketing which established a healthcare private provider network (GoodLife clinics) primarily in the urban areas in 10 districts of the PAIMAN project in Pakistan. This network provides maternal and newborn health and reproductive health and family planning services and products. The information collected in this survey points to areas where Greenstar strategies are close to being fully met as well as to areas where the strategies are not being met. The detailed findings should allow Greenstar to focus on those areas most in need of attention: all groups—provider, …
Nebraska Biomechanics Core Facilty 2009 Annual Report, Issue 8,
2010
University of Nebraska at Omaha
Nebraska Biomechanics Core Facilty 2009 Annual Report, Issue 8, Nebraska Biomechanics Core Facility
Biomechanics Annual Report
April 2009 - March 2010
This issue features Announcements, Featured News, Projects, Collaborations, Visitors, Awards, Publications, and Support.
Front Cover,
2010
University of Dayton
Title Page,
2010
University of Dayton
Editorial Board,
2010
University of Dayton
Contents And Abstracts,
2010
University of Dayton
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg,
2010
Kent State University
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child
Basic Communication Course Annual
A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.
Assessing Preemptive Argumentation In Students’ Persuasive Speech Outlines,
2010
Illinois State University
Assessing Preemptive Argumentation In Students’ Persuasive Speech Outlines, Kevin R. Myer, Ryan R. Kurtz, Jamie L. Hines, Cheri J. Simonds, Stephen K. Hunt
Basic Communication Course Annual
The purpose of the present study was to determine if critical thinking skills, a key component of basic communication course pedagogy, can be assessed through students’ use of preemptive argumentation. Persuasive speech outlines were coded to determine if preemptive argumentation was present in students’ speeches and to determine the quality of preemptive argumentation. The results indicated that the majority of outlines contained preemptive argumentation. However, of those speeches containing preemptive argumentation, the majority of outlines employed low-quality preemptive argumentation. Finally, the findings revealed that the quality of preemptive argumentation employed in the persuasive speech outlines did not predict the students’ …
The Influence Of Instructor Status And Sex On Student Perceptions Of Teacher Credibility And Confirmation Across Time,
2010
University of Northern Iowa
The Influence Of Instructor Status And Sex On Student Perceptions Of Teacher Credibility And Confirmation Across Time, Roxanne Heimann, Paul Turman
Basic Communication Course Annual
Universities continue to rely heavily on graduate teaching assistants (GTAs) to teach many of their entry level courses, with limited research emphasizing student perceptions of GTAs. With this in mind, the purpose of this investigation was to assess the combined influence of instructor status (GTA vs. Professor) and sex on student perceptions of teacher credibility and confirmation behaviors across time. Results from the repeated measures analysis indicated interaction effects for instructor sex and time, whereby female instructors (regardless of their status) were perceived to have higher levels of character, trustworthiness, and perceived caring. Three-way interaction effects emerged for instructor confirmation …
(Re)Constructing Ell And International Student Identities In The Oral Communication Course,
2010
Southern Illinois University Carbondale
(Re)Constructing Ell And International Student Identities In The Oral Communication Course, Richie Neil Hao
Basic Communication Course Annual
There have been numerous studies (e.g., Dick, 1990; Ferris, 1998; Jung & McCroskey, 2004; Yook, 1995; Yook & Seiler, 1990; Zimmerman, 1995) that discuss the obstacles that English Language Learners (ELL) and international students face in oral communication classrooms. Although these studies provide teaching strategies that can be employed to better serve ELL and international students, they also reinforce stereotypical student identities. By exploring and engaging in critical communication pedagogy (Fassett & Warren, 2007), I problematize some of the foundational studies that construct ELL and international student identities as “at-risk” in oral communication classrooms and offer possibilities by specifically advocating …
Student Evaluations For The Online Public Speaking Course,
2010
Western Illinois University
Student Evaluations For The Online Public Speaking Course, John J. Miller
Basic Communication Course Annual
Despite criticisms raised about online public speaking classes, the growth of these online courses cannot be denied. This essay attempts to develop student course evaluations aimed at reflecting the unique characteristics of online instruction to assist instructors with improving their online pedagogy. Just as instructors seek to improve classroom instruction, they should likewise seek to improve online instruction through the realization and acceptance that online instruction is not simply course development, but the ongoing interactions between the student and instructor in the context of two significant differences between a traditional classroom and online instruction: (1) student-centered-controlled learning and (2) instructor-student …
Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc.,
2010
Southern Illinois University Carbondale
Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc., Chris Mcrae
Basic Communication Course Annual
This essay considers repetition as a site for change and possibility in the foundational communication course. Using performative writing, I consider repetition as simultaneously comfortable and dangerous. As repeated actions become commonplace they can easily go unnoticed, and unchallenged. However, repeated actions can also become recognizable as patterns that can be changed. Repetition is then, a useful and even necessary starting place for the recognition of possibilities and the enactment of change. As a graduate teaching assistant, I find repetition useful for my pedagogy, but I am wary of how power operates through repetition in discursive and material ways. I …
Author Biographies,
2010
University of Dayton
Submission Guidelines,
2010
University of Dayton
Back Cover,
2010
University of Dayton
