Communication Commons^™

Citizenship In The Humanities And Social Sciences: A Selective Bibliography, 2000-2009, Wayne State University School Of Library And Information Science, Winter 2010 Lis 7160, James E. Van Loon, H.G.B. Anghelescu

School of Information Sciences Faculty Research Publications

Citizenship in the Humanities and Social Sciences is a selective bibliography consisting of citations to works published during the years 2000-2009 on citizenship-related topics in the humanities and social sciences. Primarily consisting of books/chapters and scholarly journal articles, the bibliography also includes other materials (case studies, reports, dissertations, and working papers) for which scholarship, authority and relevance have been established. Most cited works are published in the English language, although articles published in other languages using a Latin alphabet are also included. Citations were retrieved during January-March 2010 from a variety of aggregated databases accessed through the Wayne State University …

A Qualitative Study Of The Nascent Entrepreneurial Process Of An Immigrant Within An Irish Context Of A Cross-Cultural Adaptation, Lucia Walsh

Doctoral

This thesis intersects the theoretical fields of nascent entrepreneurship and cross-cultural adaptation. The key research question that guides this research is: What is the nascent entrepreneurial journey of an immigrant within an Irish context of cross cultural adaptation? The study explores the notion that the nascent entrepreneurial and cross-cultural adaptation journeys of immigrants in this study are intertwined and dynamically interact with each other.

Despite much academic interest in nascent entrepreneurship, there is a lack of qualitative studies that focus on understanding the nascent entrepreneurial process of immigrants on a longitudinal basis. Additionally, the immigrant/ethnic specific entrepreneurship theories frequently overlook …

Volume 12, 2010, Ellen Hazelkorn, Nora French, Wolfgang Truetzschler

Issues

No abstract provided.

The Use Of Social Marketing As A Means Of Promoting Enviornmental Conservation: A Case Study Of Indonesian Biodiversity Campaigns, Alesia Za Gara

Open Access Theses & Dissertations

As a means of preserving Indonesia's natural allure and resources it is evident that there must be a conscious shift made wherein environmental conservation becomes top priority among the people of Indonesia and the world. Traditionally dealt with through a country's governmental facets, a new tread of social marketing is now being employed ENGOs in various countries such as Indonesia as a way to promote biodiversity conservation. For example, one such ENGO is Rare Conservation, an international organization that teaches social marketing tools to classes or cohorts of individuals around the world as a means of improving a variety of …

Current Policy Developments In European Media Literacy, Brian O'Neill

Articles

In August of 2009, the European Commission issued a formal recommendation on media literacy adding to a series of initiatives underway since 2006 to build a comprehensive European media literacy policy (Commission of the European Communities 2009). Media literacy is now a well-established concept referring to the ability to critically understand and use media in a variety of contexts (see Aufderheide 1997). Recognising that the way people use media is changing and that the volume of information received is enormous, the Commission notes that all citizens need to have the ability to access, analyse and evaluate images, sounds and texts …

Media Literacy And Communication Rights: Ethical Individualism In The New Media Environment, Brian O'Neill

Articles

The dominant discourse of media literacy policy espouses an ethical individualism within the digital media environment in which the source of moral values and principles, and the basis of ethical evaluation, is the individual. In this perspective, even vulnerable citizens such as children and young people, who tend to be in the vanguard of new media adoption, are required to negotiate the risks and opportunities of the online world with diminishing degrees of institutional support from trusted information sources. Noticeably absent from this discourse is any consideration of the notion of communication rights. Examining an alternative conceptualization of media literacy …

Sounding The Future: Digital Radio And Cd-Quality Audio, Brian O'Neill

Books/Book chapters

Central to the early effort to win acceptance for DAB in the early 1990s was an extensive process of promotion of the many claimed advantages of the new broadcasting technology. Digital radio broadcasting under the Eureka 147 DAB project offered many technical enhancements – more efficient use of the spectrum, improved transmission methods, and lower running costs – features that were attractive to industry professionals, broadcasting organisations, regulators and spectrum planners. But digital radio was also designed as a consumer proposition offering audiences a new and improved listening experience with ease of tuning, reliable reception, text and data services, interactive …

Radio Broadcasting In Europe: The Search For A Common Digital Future, Brian O'Neill, Helen Shaw

Books/Book chapters

Europe’s radio is also characterised by a long history of being defined and driven by the state, in highly centralized fashion in the case of countries such as France (Meadel 1994), or indeed in former totalitarian regimes of Eastern Europe (Paulu 1974), and along more federal or devolved lines in countries such as Germany, Switzerland and the Netherlands (Kuhn 1985). The development of state broadcasting monopolies in most European countries, established in the early years of the twentieth century following the invention of sound broadcasting, has ensured that there is an enduring shared common ideological approach to radio broadcasting, which …

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …

A Positive Deviance Inquiry Of Communicative Behaviors That Influence The Prevention Of Hispanic Teenage Pregnancy, Alejandra Margarita Diaz Salamanca

Open Access Theses & Dissertations

Teenage pregnancy is a highly complex problem and the arrival of a baby affects multiple lives - directly and indirectly - in a rippling chain reaction. The odds of finishing school or college are highly stacked against teenage parents, and the future of the children who are born to teen parents is fraught with challenges. Rates of teenage pregnancy are especially high among Hispanics, and even higher among those who live in the border city of El Paso, This research project was an exploration of what communicative behaviors keep some young Hispanic women in the city of El Paso free …

Social Networking And The Perception Of Privacy Within The Millennial Generation, Andra Gumbus, Frances S. Grodzinsky, Stephen J. Lilley

WCBT Faculty Publications

Has technology caused a generational divide between current college age users (Millennial Generation) who have no problems posting intimate details of their personal life on the Web and more traditional older users who seem to value privacy? This paper presents the results of a survey of 251 university students and follow-up focus groups on the topic of the perceptions of social networking and privacy. We will use Facebook as an example of social networking, and review attitudes about privacy and control over personal information among traditional and non-traditional college age users and light and heavy users of social networking sites.

The Unity Of Division: A Rhetorical Analysis Of Selected Speeches From Barack Obama's 2008 Presidential Campaign, Reymond Levy

Department of Writing and Communication Theses

No abstract provided.

Explaining The 2004 Exit Poll Error As A Product Of Response Bias And Not Fraud : A Comparison Of The "Spiral Of Silence" And "Political Ambivalence" Perspectives As Heurism For Analyzing The Causal Structure Of Differential Response In The Exit Polls, Tamas Bodor

Legacy Theses & Dissertations (2009 - 2024)

Leaked exit poll data on the 2004 Presidential election suggested that John Kerry was ahead in several key states and was winning the election. Yet the official vote tallies showed that George W. Bush easily secured his second term. The unprecedented degree of discrepancy between the exit poll estimates and the official tallies fuelled a fierce controversy. Since no particular methodological shortcomings had been identified, some advanced the "reluctant Bush respondent" hypothesis, arguing that the exit polls overstated the Kerry vote because Bush supporters were less willing to express their views by participating in the exit polls. Since no information …

The Schenectady Virtual Community : Exploring The Ecology Of Political Discourse In A Local Context, Andrea B. Baker

Legacy Theses & Dissertations (2009 - 2024)

From Facebook to Twitter, ordinary citizens' use of social media to discuss, organize, and participate in the political process continues to grow in popularity (Davis, 2005; Rainie, 2005; Kohut, 2008). Researchers interested in this area have explored the demographics, patterns of behavior and motives of participants in online communities (Stromer-Galley, 2002, 2003), the dynamics of the online discussions (Dahlberg, 2001; Davis, 2005; Wilhelm, 2000), the effect of online participation on other forms of political activity (Brunsting, 2002; Kavanaugh & Patterson, 2001), and more recently the relationship between social media and the conventional press (Hiler, 2002; Park, 2004; Cornfield, 2006; Lenhart …

The Myth Of Fragmentation : Assessing Political Information Online, Alexis Marie Wichowski

Legacy Theses & Dissertations (2009 - 2024)

Internet technology has provided people with unprecedented abilities to filter the information they encounter, leading many scholars to fear that people will be exposed to less diversity of perspectives and fragment into homogeneous interest groups. Exposure to a wide range of topics and perspectives about political information in particular is considered necessary by many scholars in order for citizens to be informed participants in democratic life. However, fears that the Internet leads to fragmentation rest on three assumptions: 1. online, opportunities for unintended encounters with a diversity of information are limited, 2. people primarily pursue narrow interests when consuming online …

Radical Localism In The Network Society, Edward Russell Cole

Legacy Theses & Dissertations (2009 - 2024)

This is an ethnographic study conducted upon third-party sociopolitical movements in American society. The research included participant observation in a Midwestern State Green Party, in addition to the Populist Party of America: a micro-party based in Los Angeles.

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

Discursive Construction Of Identities Of Young Homosexual Males., Zainon Shamsudin

Student Works (2010-2019)

This dissertation reports a study addressing the issue of identity construction of four young Malay homosexual men in Malaysia.  Through their narrative discourse of their life experiences and aspirations, this study explores these participants‟ linguistic repertoire and discursive strategies in the formation, negotiation, and establishment of their identities. The narrative data were gathered through a semi-structured interview-cum-conversation which allowed the participants to express sentiments about their lives in a heterosexual dominated society.  Using an adapted framework of discourse-historical approach of Critical Discourse Analysis proposed by Reisigl and Wodak (2009), this study analyzed the participants‟ emergent language use and discursive strategies …

Exploring Science Through Media: The Omaha Science Media Project 2009–2010, Belita Kalala, Scott Barry, Rebecca Aiken, Soo Hui-Lee, Mary Claire Rice, Elizabeth Gamez, Nkem Kalu, Amy Struthers, Adam Wagler, Bruce Mitchell, Julie Nichols

College of Journalism and Mass Communications: Student Advertising Projects

The Omaha Science Media Project represents the efforts of more than a hundred people across eight organizations. Working together, these individuals explored innovations in teaching and learning science that challenged and contributed to Omaha’s learning community. This program owes tremendous gratitude to Katie Weitz White and the Sherwood Foundation for their vision, support, and enthusiasm. The Sherwood Foundation’s work has been critical to inspiring students, energizing teachers, and building strong programs for all. We also thank the Omaha Schools Foundation for its guidance and support. The project’s principal investigator is Judy Diamond, Ph.D., Professor and Curator of Informal Science Education …

State Farm: "Talk To An Agent", Tyler Thomas, Jessica Williams, Kate Stevenson, Kala Mosel, Derek Dillon, Chelsea Thompson, Shea Samani, Katie Sorensen, Matthew Berg, Jennifer Larson, Aaron Jarosh, Kyle Stebbins, Mike Sammons, Daniel Scheyer, Sara Leimbach, Doug Flegle, Brett Tesmer, Maggie Geist, Will Sharpe, Jamie Ksieski, Nicholas Huff, Andrew Ciaccio, Drew Guiney, Michael Taylor, Erin Sorensen, Phil Willet

College of Journalism and Mass Communications: Student Advertising Projects

Established in 1922, State Farm has become a trustworthy, reliable company that prides itself on the dedication of its agents and their ability to provide personalized insurance policies. Even though State Farm leads the insurance industry, the company is struggling to gain customers in the 18-25 year old demographic.

As a part of this demographic, many of us were guilty of quickly purchasing our insurance policies online. We thought that we had the coverage we needed — that was before we talked to an agent. In one hour, local State Farm agent Vincon Krikac changed 25 minds. We learned how …