Mass Communication Commons^™

Challenging The Illusion Of Diversity: A New Theoretical Paradigm Towards Newsroom Inclusion., Paromita Saha

LSU Doctoral Dissertations

Over the past forty years, the news industry has attempted to diversify the racial composition of their newsrooms from the perspective of representing their markets better mirroring best business practices in the industry. The statistics show that an affirmative style of recruitment has produced minimal, superficial results with a high turnover of minority journalists who are hardly promoted to editorial positions, as well as skewed representations of minority racial groups. The literature indicates that hegemonic ideological forces and the White male professional ethos behind journalism is not conducive to minority journalists producing meaningful changes to news content. My study indicates …

The Guardian, Week Of July 26, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 26, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

What Are People Searching During The Pandemic? Exploring The Determinants Of Public Interest Through Google Searches, Justin Weng

LSU Master's Theses

In 2020, COVID-19 became a serious health concern to people worldwide, regardless of their socioeconomic status, cultural characteristics, or political freedom. Even though this unprecedented crisis was the most impactful and dominant issue in 2020, COVID-19 was not the only issue that people were interested in. This study explored if and how national characteristics influenced global public interests during the COVID-19 pandemic in 2020. Using popular online searches in 23 nations, this study categorized global public interests into two ways: COVID-19 related and non-COVID-19 related issues, with four and 13 sub-categories, respectively. Results showed that people in higher political freedom …

Encouraging Community Ownership During The Isolating Days Of A Pandemic, Cora Scott

eJournal of Public Affairs

Because of the pandemic, the future feels difficult and uncertain, and few of us have much control over it, beyond doing our best to keep ourselves informed and those around us safe. The result is a lot of unhappy people. Gallup survey data show that pessimism about the future of the pandemic in the U.S. is rising. This is infecting our general outlook. This article explains on how one local government and health department successfully communicated during the pandemic and even increased community engagement. This was done through encouraging a sense of community ownership.

The Guardian, Week Of July 19, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 19, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau

LSU Master's Theses

This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with …

The Guardian, Week Of July 12, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 12, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Krnu: Expansion And Realignment, Kaci Richter

College of Journalism and Mass Communications: Professional Projects

Terrestrial radio stations have undergone fundamental changes over the last three decades. The entertainment market has expanded to include more ways for content creators to reach audiences and more platforms for advertisers to promote and sell their goods and services. As listener habits have changed, radio stations have been forced to keep pace, adding owned media platforms like websites, apps and social media accounts to meet listeners where they are. This struggle is not limited to commercial radio properties. Listener habits are forever changed, and noncommercial stations are often under-resourced. 90.3 KRNU is one of those under-resourced noncommercial educational stations …

The Guardian, Week Of July 5, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 5, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Post-Gender Performance In Billie's "Project Body Hair", Kelsey Dux

McNair Scholars Program

As the first shaving company to show women's body hair, Billie appears to be challenging traditional binary gender norms in advertising with a new mode called "post-gender advertising." Analyzing Billie’s 2018 ad "Project Body Hair," I argue that traditional/binary gender performances compete with post-gender/nonbinary performances, reinforcing essential femininity norms while appearing to resist them.

An Analysis Of The Presence Of Dialogic Communication Features On Indiana Environmental Organizations' Websites, Jessica Moon

LSU Master's Theses

Dialogic communication is a two-way form of communication that allows entities such as organizations and their publics to share their viewpoints and contribute to decision-making processes openly and equally. The Five Dialogic Principles of Public Relations (ease of use of the interface, usefulness of information, conservation of visitors, generation of return visits, and dialogic loop) is a framework that has been used to examine this form of communication online. Research has shown that organizations’ websites have a generally low presence of features related to the Five Dialogic Principles. The goal of the present study was to determine the …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

The Truth(S) Behind “True Crime”: Examining The Role Of Narrative In The Retellings Of The Rafay Family Murders, Samantha L. Richard

FIMS Major Projects and Creative Projects

In April of 1995, the Royal Canadian Mounted Police (RCMP) launched their second ever “Mr. Big” operation: one that involves an intricate interrogation technique designed to elicit a confession from suspected criminals in cases where physical evidence cannot link the accused to the crime. The targets of this operation were suspected murderers Sebastian Burns and Atif Rafay. The highly publicized case was discussed extensively through traditional news coverage, as well as in various stories of the true crime genre. Through the use of narrative theory, this paper examines the role of narrative in the retelling of the Rafay family murders. …

Go With The Flow: Testing The Effects Of Emotional Flow On Psychophysiological, Attitudinal, And Behavioral Changes, Chris R. Noland

Theses and Dissertations

Emotions are important constructs that affect the lives of everyone. Emotions play a particularly strong role in persuasion. This study examines the concept of emotional flow, a sequencing of specific discrete emotions in a strategic manner to affect attitudes and behaviors. In an experiment to understand the functions and applicability of emotional flow, an experiment was conducted using a public service announcement about melanoma that contained a sequence that flowed from humor to sadness to hope. This dissertation used both self-report as well as biometric measures of the emotional responses valence and arousal. Using Affect Priming Theory, Mood Management Theory, …

“Acts Of Pure Evil”: The Portrayal Of Mass Shooting Events On Online Media Platforms, Elizabeth Twitty

Sociology & Criminal Justice Theses & Dissertations

As media continues to integrate into everyday life, it is essential to critically examine the media and the messages that are forwarded to the public, who often lack personal knowledge of crime and justice issues, and thus rely on news media to glean information. This effort, also called media criminology, seeks to understand the media and the effect it has on understanding societal issues. This project forwards media criminology by examining online news articles, as media criminology has historically focused on traditional media formats, such as newspaper and television. Online news has surpassed these traditional formats and has become a …

The Future Of Tv And Online Video Platforms: A Study On Predictors Of Use And Interaction With Content In The Egyptian Evolving Telecomm, Media & Entertainment Industries, Hesham O. Dinana, Rasha Allam

Faculty Journal Articles

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to …

Inoculating The Public Against Misinformation: Testing The Effectiveness Of “Pre-Bunking” Techniques In The Context Of Mental Illness And Violence, Nanlan Zhang

Theses and Dissertations

The publics might be misinformed about mental illness due to frequently mentioned violence and inaccurate notions in news coverage that underlie people who have a history of mental illness are prone to be dangerous or violent. Drawing from the theories of inoculation and the psychological reactance, the author seeks to investigate the effects of using preemptive corrective message techniques (labeling, appeal to consensus, and provision of an alternative explanation) as on the method of promoting resistance to misinformation linking mental illness and violence, which is a harmful and unsubstantiated stereotype. To accomplish this research aim, the author conducted two experiments …

Portion Of Profit Donations: Csr As Public Relations Strategy And Its Relationships With Trust And Purchase Intentions, Branden Dylan Cameron Birmingham

Theses and Dissertations

This study aims to apply POP donations and messaging as a form of corporate social responsibility (CSR) research. Specifically, this study seeks to understand the relationships between communication factors of portion of the profit (POP) donations and a consumer’s intentions to purchase an item from a corporation, and the level of trust between a consumer and corporation. A key focus of this study was to determine if there is skepticism of POP donations and the impact on overall purchasing intentions, CSR communication factors, engagement, and trustworthiness. This emphasized how ethical values, decision making, relationship building, and trustworthiness are obligations between …