Mass Communication Commons^™

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

The Australian News Media And Climate Change: How Frames Impact The Response Of Individuals In An Anthropocentric Society, Laura Joelsson

Independent Study Project (ISP) Collection

News media plays an instrumental role in shaping opinions and perceptions on climate change due to it being such a wide-reaching institution. The discourses of news media are able to use frames to determine the discursive context in which a concept or issue is discussed by promoting a central theme or message. This study aims to use critical discourse analysis to determine how climate change is framed in news media, and how these frames depict the forms and scope of possible climate action. The study also analyzes if these forms of action are predominantly anthropocentric in nature. Critical discourse analysis …

The Impact Of Follower-Influencer Relationship Stages On Consumers’ Perceptions And Behavioral Intentions In The Context Of Influencer Marketing, Khalid Obaid Alharbi

Theses and Dissertations

This dissertation investigates the impacts of the relationship between social media influencers and followers on consumers trusting influencers, being inspired by them, and perceiving mutual benefits in this relationship, which could increase how consumers value and respond to influencers' endorsement. Using an online panel (N = 559), the survey results indicate a stronger relationship between an influencer and a follower increases the likelihood that the follower will view the influencer as trustworthy, draw inspiration from the influencer, and perceive that they share reciprocal benefits in this relationship. The trustworthiness and inspirational value of an influencer, as well as their …

Good Communications: Why It’S Essential To Winning Elections, Matthew J. Levin Mpa, Jd

The Journal of the Michigan Dental Association

The article emphasizes the pivotal role of strategic communications in winning elections and guiding prospective political candidates in developing effective communication plans. The modern electoral landscape demands that candidates master the art of communication to connect with voters and convey their mission effectively.

The article highlights two key components of communication: crafting compelling messages and delivering them adeptly. The former involves developing a series of messages, starting with an elevator pitch and talking points, while the latter requires diligent practice.

The role of media in campaigns is explored, differentiating between earned and paid media. Earned media, generated organically through viral …

The Current - Volume 33 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.

Framing Addiction: How Variations Of News Stories Affect Attitudes Toward Addicts, James A. Smith

LSU Master's Theses

Stigma toward drug addicts and alcoholics can act as a barrier to treatment and, ultimately, result in more lives lost. Over previous decades, journalists have largely framed addicts as problematic to society which contributes to public stigma. Prior research in social medicine has found that non-news portrayals of treated addicts can improve public attitudes. Similarly, studies in mass communication have found that different ways of framing news stories can elicit different attitudes from news consumers. The purpose of this study is to test the effects of thematic framing, episodic framing, problem framing, and solution framing on readers’ attitudes when journalists …

Spartan Daily, March 23, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 25

Spartan Daily, March 22, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 24

The Prospector, March 21, 2023, Utep Student Publications

The Prospector

Headline: "No Más Bebés": Forced Sterilization in 1970's America

Spartan Daily, March 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 23

The Level Of Hearing-Impaired Interaction With The Sign Language Translation Service In The Media And Their Satisfactions, Hanan Kamel Ahmed Ismail

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aims to explore the interaction of hearing-impaired with the sign language translation service in the media and know the gratifications which achieved from the media programs. The study adopted the descriptive approach, using the questionnaire to find out the opinion of a sample of hearing disabilities, which amounted to (30) participants from the Higher Council for the Rights of Persons with Disabilities and the Charitable Society of the Deaf and Dumb in the Hashemite Kingdom of Jordan. The article concluded that hearing-impaired prefer "videos with subtitles in sign language" in the first place with 63.3%, followed by "sign …

Spartan Daily, March 16, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 22

The Current - Volume 33 Issue 7, Nova Southeastern University

Student Newspapers

No abstract provided.

Consumer Purchase Intent In Opinion Leader Live Streaming, Jihong Huo

USF Tampa Graduate Theses and Dissertations

The COVID-19 prompted the live-streaming industry to become popular, and live streaming by opinion leaders became a new way of shopping. In live-streaming by opinion leaders, the time from understanding the product to completing the purchase behavior is short; opinion leaders, in turn, use live-streaming to boost sales and personal exposure. Despite the popularity of opinion leaders' live consumption, there are still relatively few studies on it. Therefore, this paper will study what factors promote consumers' purchase intention during the live streaming of opinion leaders.Using the Stimulus-Organism-Response Model (SOR) as a theoretical framework, this paper uses a quantitative research approach …

Advocating For Diversity, Equity, And Inclusion: A Study Of The Nhl’S #Hockeyisforeveryone Campaign On Twitter, Jessica Martinez

USF Tampa Graduate Theses and Dissertations

With more than 6.8 million followers on Twitter (as of Feb. 2023), the National Hockey League (NHL) has a large platform that has the potential to influence societal change not only in the United States and Canada, but also globally. This study aims to understand how corporate social responsibility initiatives pair with diversity, equity, and inclusion (DEI) programs. Furthermore, this research seeks to understand how organizations communicate these messages with their publics through social media. This study specifically examines news frames and charity support behaviors implemented by the NHL in messages about its DEI campaign, “Hockey Is For Everyone,” and …

Spartan Daily, March 15, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 21

How The Taiwanese Podcast Bailingguo News Framed The 2019 Hong Kong Movement: A Framing Analysis Of The Anti-Extradition Law Amendment Bill, Yu-Fei Chiu

USF Tampa Graduate Theses and Dissertations

Nowadays, people can access different types of media to get information. Podcast is one of them and became more popular in recent years. In Hong Kong, the anti-Extradition Law Amendment Bill movement took place in 2019. In this research, we are looking for the frames that Kylie and Ken as the hosts of the Taiwanese podcast - Bailingguo News used when they talked about the movement. The researcher applied framing theory to conduct this study, using textual analysis to analyze five episodes that mentioned the movement on Hong Kong from Bailingguo News. The researcher extracts the themes in the podcasters' …

Indot @Home: A Case For Virtual Public Involvement, Jennifer Clark, Adam Parkhouse

Purdue Road School

Virtual became necessary during the pandemic. We saw parties, meetings, Thanksgiving, conferences, and everything else shift to virtual. We’ve been virtual-ed out, but the convenience remains. The challenge is meeting people where they are and keeping them informed and involved. INDOT has found the sweet spot of virtual through intentional usage. We’ll cover virtual involvement from a district level, how we use virtual town halls for important education, and how we’ve brought projects into living rooms with interactive websites.

Spartan Daily, March 14, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 20

The Call Sheet: A Six-Part Podcast Interview Series On The Film Industry In Nebraska, Tanner Dykstra

Honors Program: Senior Projects (Public)

My University of Nebraska-Lincoln Honors Thesis project is a six-part podcast interview series entitled The Call Sheet. This is classified as an Applied Knowledge project and encapsulates my interests and areas of study in Journalism, Broadcasting, and Film Studies. I sought out interviews with people who currently reside or once resided in the state of Nebraska who work in association with the film industry. This industry is broad, and my interview subjects reflected this. The six episodes comprising my project are as follows: writer/director Aliza Brugger, writer/professor Michael Svoboda, director of the Mary Riepma Ross Media Arts Center Danny Lee …