Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising,
2010
West Virginia University
Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee
Faculty & Staff Scholarship
This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …
Constructing Legal Narratives: Law, Language And The Media,
2010
Griffith University
Constructing Legal Narratives: Law, Language And The Media, Jane Johnston, Rhonda Breit
Graduate School of Media and Communications
This paper proposes using the theory of narratology to connect legal discourses and processes with the way the media translate the law into news. Focussing on the Australian context, it looks at the choice of language used by media in covering courts, how stories are told and retold within these primarily textual environments, as well as the selection processes used by journalists in covering these rounds. The paper extends the argument for a narratology of courts, to a narratology of court reporting, suggesting fundamental criteria of story, discourse and the interpretative context be examined. It foreshadows the need for a …
Finding A Voice: Using The Internet For Free Speech And Expression In Iran,
2010
University of Denver
Finding A Voice: Using The Internet For Free Speech And Expression In Iran, Chelsea Zimmerman
Human Rights & Human Welfare
In July 2009, many Iranians took to the streets to protest the results of the presidential election in which Mahmoud Ahmadinejad won with a reported 62% of the vote. The protests, stemming from allegations of electoral fraud, quickly exposed the government's limited tolerance for dissent. In addition to street demonstrations, protestors utilized social networking websites to express their opposition to the election results. The world, following Internet feeds, witnessed the restrictive mechanisms Iran’s government placed on expression and speech. People throughout the world admonished Iran for the government's interference with cell phone and Internet networks. Iran’s free speech and expression …
How T.V. Promotes An Unrealistic Image Of Romantic Relationships,
2010
Governors State University
How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt
All Capstone Projects
This study aims to explore and prove that media (as defined in T.V. sitcoms and dramas) portrays an unrealistic expectation that is placed on romantic relationships. More specifically, it can affect the way people think and behave when it comes to marriages and serious relationships. Some may begin to compare their present relationship with a romantic relationship within the sitcoms and dramas. This study will. be used to promote awareness when making conscious and sensible decisions in regards to choosing partners. This will be done by conducting surveys that will exhibit the direct emotional effect of sitcoms and dramas on …
A Study Of Epistemic Modality In A Television Interview.,
2010
Universiti Malaya
A Study Of Epistemic Modality In A Television Interview., Papiya Chakrabarty
Student Works (2010-2019)
This research explores the use of modals such as will, would and shall which are epistemic in nature in an interview from America’s MTP (Meet the Press) of the present millennium which involves five politicians as speakers. It applies a qualitative approach and is a corpus based lexico-grammatical research which plans to identify the modality and its frequency in only one type of discourse. The research tests aims to test why speakers use epistemic modality and how committed they are towards their views, opinions which become truth propositions when involved in a question and answer session with other participants of …
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine.,
2010
Universiti Malaya
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman
Student Works (2010-2019)
This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements.,
2010
Universiti Malaya
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin
Student Works (2010-2019)
The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …
Ua11/1 Public Affairs Publications,
2010
Western Kentucky University
Ua11/1 Public Affairs Publications, Wku Archives
WKU Archives Collection Inventories
Publications created by and about WKU by the Public Affairs Department.
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data,
2010
University at Albany, State University of New York
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood
Legacy Theses & Dissertations (2009 - 2024)
The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …
Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft,
2010
Old Dominion University
Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft, Kevin Moberly
English Faculty Publications
Overrun by monsters and tyrants, and ravaged by fanaticism, excess, and greed, World of Warcraft offers players a chance to struggle metaphorically against that which oppresses them: the excesses of late capitalism as they are represented by the game’s spectacular antagonisms. In order to take advantage of this opportunity, however, players must employ the very thing through which their oppression is manifested. Interpellated into the game as fetishized images, players must construct themselves and function in accordance with the limitations imposed upon them by the race and class of their characters. Players, as such, are incorporated into World of Warcraft’s …
Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude,
2010
West Virginia University
Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee
Faculty & Staff Scholarship
Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …
Index Of Titles And Authors, Volumes 1-21,
2010
University of Dayton
Index Of Titles And Authors, Volumes 1-21
Basic Communication Course Annual
No abstract provided.
Competent Public Speaking: Assessing Skill Development In The Basic Course,
2010
North Dakota State University - Main Campus
Competent Public Speaking: Assessing Skill Development In The Basic Course, Judy C. Pearson, Jeffrey T. Child, Liliana L. Herakova, Julie L. Semlak, Jessica Angelos
Basic Communication Course Annual
Effective public speaking skills are essential for a successful life. The authors provide an overall assessment of the basic public speaking course by examining fifteen student attributes divided into three categories (course engagement characteristics, dispositions, and demographics) hypothesized to affect learning and public speaking skill development in the basic course. A four-step hierarchical multiple regression tested two research questions (N = 709). Course engagement characteristics improved students’ public-speaking grade averages, but dispositions did not. The effects of demographic characteristics, particularly biological sex, were not eliminated after controlling for course engagement and dispositional factors (twelve variables). Implications and limitations of the …
Engaging Audiences: An Analysis Of Social Media Usage In Advertising,
2010
Louisiana State University and Agricultural and Mechanical College
Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry
LSU Master's Theses
The growing usage of social media indicates a potentially effective new platform for advertisers. However, little academic research examines how advertisers use these platforms for marketing and communications. This study sought to provide an analysis of current commercial social media usage by conducting interviews at a digital creative agency and full-service agency, in addition to conducting a statewide online survey of advertising professionals. Results indicated that advertisers use social media differently than they do traditional forms of advertising media. In the current digital media environment, advertisers must provide value or an added benefit to the consumer to gain their attention. …
Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites,
2010
Louisiana State University and Agricultural and Mechanical College
Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes
LSU Master's Theses
For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …
Front Cover,
2010
University of Dayton
Title Page,
2010
University of Dayton
Editorial Board,
2010
University of Dayton
Contents And Abstracts,
2010
University of Dayton
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg,
2010
Kent State University
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child
Basic Communication Course Annual
A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.
