Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites,
2010
Louisiana State University and Agricultural and Mechanical College
Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes
LSU Master's Theses
For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …
The Effects Of Comedic Media Criticism On Media Producers,
2010
Louisiana State University and Agricultural and Mechanical College
The Effects Of Comedic Media Criticism On Media Producers, Lindsay Nicole Newport
LSU Master's Theses
Leaning heavily on the media criticism and soft news literatures, the study analyzed comedic media criticism and the effect (if any) it has on the practices of media producers by studying a early 2009 exchange between The Daily Show host Jon Stewart and Mad Money with Jim Cramer host Jim Cramer. In the exchange, Stewart criticized the financial advice Cramer doles out on Mad Money, suggesting that Cramer perhaps knowingly leads his viewers astray with ill-advised stock tips. A quantitative content analysis of claims (N=510) pulled from Mad Money transcripts both before and after Stewart’s criticism of Cramer revealed little …
Front Cover,
2010
University of Dayton
Title Page,
2010
University of Dayton
Editorial Board,
2010
University of Dayton
Contents And Abstracts,
2010
University of Dayton
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg,
2010
Kent State University
A Life Of Scholarship And Service To The Communication Discipline: Celebrating Lawrence W. Hugenberg, Jeffrey T. Child
Basic Communication Course Annual
A tribute to the Basic Communication Course Annual's founding editor, Lawrence W. Hugenberg, who died on August 11, 2008.
Assessing Preemptive Argumentation In Students’ Persuasive Speech Outlines,
2010
Illinois State University
Assessing Preemptive Argumentation In Students’ Persuasive Speech Outlines, Kevin R. Myer, Ryan R. Kurtz, Jamie L. Hines, Cheri J. Simonds, Stephen K. Hunt
Basic Communication Course Annual
The purpose of the present study was to determine if critical thinking skills, a key component of basic communication course pedagogy, can be assessed through students’ use of preemptive argumentation. Persuasive speech outlines were coded to determine if preemptive argumentation was present in students’ speeches and to determine the quality of preemptive argumentation. The results indicated that the majority of outlines contained preemptive argumentation. However, of those speeches containing preemptive argumentation, the majority of outlines employed low-quality preemptive argumentation. Finally, the findings revealed that the quality of preemptive argumentation employed in the persuasive speech outlines did not predict the students’ …
The Influence Of Instructor Status And Sex On Student Perceptions Of Teacher Credibility And Confirmation Across Time,
2010
University of Northern Iowa
The Influence Of Instructor Status And Sex On Student Perceptions Of Teacher Credibility And Confirmation Across Time, Roxanne Heimann, Paul Turman
Basic Communication Course Annual
Universities continue to rely heavily on graduate teaching assistants (GTAs) to teach many of their entry level courses, with limited research emphasizing student perceptions of GTAs. With this in mind, the purpose of this investigation was to assess the combined influence of instructor status (GTA vs. Professor) and sex on student perceptions of teacher credibility and confirmation behaviors across time. Results from the repeated measures analysis indicated interaction effects for instructor sex and time, whereby female instructors (regardless of their status) were perceived to have higher levels of character, trustworthiness, and perceived caring. Three-way interaction effects emerged for instructor confirmation …
(Re)Constructing Ell And International Student Identities In The Oral Communication Course,
2010
Southern Illinois University Carbondale
(Re)Constructing Ell And International Student Identities In The Oral Communication Course, Richie Neil Hao
Basic Communication Course Annual
There have been numerous studies (e.g., Dick, 1990; Ferris, 1998; Jung & McCroskey, 2004; Yook, 1995; Yook & Seiler, 1990; Zimmerman, 1995) that discuss the obstacles that English Language Learners (ELL) and international students face in oral communication classrooms. Although these studies provide teaching strategies that can be employed to better serve ELL and international students, they also reinforce stereotypical student identities. By exploring and engaging in critical communication pedagogy (Fassett & Warren, 2007), I problematize some of the foundational studies that construct ELL and international student identities as “at-risk” in oral communication classrooms and offer possibilities by specifically advocating …
Student Evaluations For The Online Public Speaking Course,
2010
Western Illinois University
Student Evaluations For The Online Public Speaking Course, John J. Miller
Basic Communication Course Annual
Despite criticisms raised about online public speaking classes, the growth of these online courses cannot be denied. This essay attempts to develop student course evaluations aimed at reflecting the unique characteristics of online instruction to assist instructors with improving their online pedagogy. Just as instructors seek to improve classroom instruction, they should likewise seek to improve online instruction through the realization and acceptance that online instruction is not simply course development, but the ongoing interactions between the student and instructor in the context of two significant differences between a traditional classroom and online instruction: (1) student-centered-controlled learning and (2) instructor-student …
Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc.,
2010
Southern Illinois University Carbondale
Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc., Chris Mcrae
Basic Communication Course Annual
This essay considers repetition as a site for change and possibility in the foundational communication course. Using performative writing, I consider repetition as simultaneously comfortable and dangerous. As repeated actions become commonplace they can easily go unnoticed, and unchallenged. However, repeated actions can also become recognizable as patterns that can be changed. Repetition is then, a useful and even necessary starting place for the recognition of possibilities and the enactment of change. As a graduate teaching assistant, I find repetition useful for my pedagogy, but I am wary of how power operates through repetition in discursive and material ways. I …
Author Biographies,
2010
University of Dayton
Submission Guidelines,
2010
University of Dayton
Back Cover,
2010
University of Dayton
Basic Communication Course Annual Vol. 22,
2010
University of Dayton
Basic Communication Course Annual Vol. 22
Basic Communication Course Annual
Full issue (241 pages, 8.6 MB)
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine.,
2010
Universiti Malaya
Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman
Student Works (2010-2019)
This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements.,
2010
Universiti Malaya
A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin
Student Works (2010-2019)
The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …
A Study Of Epistemic Modality In A Television Interview.,
2010
Universiti Malaya
A Study Of Epistemic Modality In A Television Interview., Papiya Chakrabarty
Student Works (2010-2019)
This research explores the use of modals such as will, would and shall which are epistemic in nature in an interview from America’s MTP (Meet the Press) of the present millennium which involves five politicians as speakers. It applies a qualitative approach and is a corpus based lexico-grammatical research which plans to identify the modality and its frequency in only one type of discourse. The research tests aims to test why speakers use epistemic modality and how committed they are towards their views, opinions which become truth propositions when involved in a question and answer session with other participants of …
The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions,
2010
Louisiana State University and Agricultural and Mechanical College
The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions, Megan Lee Moses
LSU Master's Theses
The concept of stewardship within fund raising literature stems from the public relations theories of relationship management, which involve maintaining mutually beneficial relationships between an organization and its publics. With the current economic crisis, non-profit organizations see the need to focus more time and attention on maintaining and fostering relationships with existing donors, and therefore, the idea of stewardship stands an area of great interest to scholars and fund-raising practitioners alike. This study seeks to evaluate the role and formalization of stewardship in the fund-raising process, the current tactics practitioners use to practice stewardship, and better understand the limitations to …
