Mass Communication Commons^™

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

The Prospector, October 1, 2013, Utep Student Publications

The Prospector

Headline: Bhutanland: Campus Brings Disney Homecoming Theme

"Game Over" For The Climate: The Keystone Xl Pipeline On Tv News, Elisabeth Wilder

Dissertations and Theses

The overwhelming consensus of the world's climate scientists is that we must rapidly reduce our greenhouse emissions if we are to avoid catastrophic and irreversible climate change. Yet the proposed Keystone XL pipeline, which would carry tar sands oil that emits three to four times the carbon emissions of conventional gasoline across the U.S., is supported by a solid majority of Americans. This level of support for a project a proposal that would dramatically increase greenhouse gas emissions, pollute sensitive lands and water sources, and threaten the health and safety of communities along the way begs the question: what kind …

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Pratt, Elliott. WKU Preps for Triple-Option Threat – Football
• Aulbach, Lucas. Open Starting Jobs Make for More Competition in Practice – Football
• Pratt, Elliott. Stay Low, Keep Moving Forward – Rashaan Allen
• WKU Players to Watch Navy Players to Watch
• Pratt, Elliott. WKU Works to Find a Starter for the Rest of the Year
• Aulbach, Lucas. Topper Defense Looks to Hold Its Ground vs Navy
• Aulbach, Lucas. Consistency Is Key Against Navy Attack

Spartan Daily, September 26, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 13

Ua12/2/1 College Heights Herald, Vol. 89, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Matchen, Quiche. Advising App Makes Scheduling Easier – Information Technology
• Sproles, Katherine. Defense Class Prepares Students for Dangerous Situations
• Burnside, Ella. College Heights Herald Alum Named Executive Editor of Louisville Courier-Journal – Neil Budde
• Holloway, Kaely. Transcript Voucher Bill Passes in Student Government Association Senate
• Marnon, Christian. Diplomat to Share Tips for Success in Globalized Economy – Michael McClellan
• Crumbie, Trey. WKU Prepping for University Reaccreditation
• Kriz, Lindsay. Marriage Existed Before Christianity – Gay Marriage
• Bratcher, Nick. Reframing the Gay Marriage Debate
• Koch, Cameron. Grand Theft Auto V’s Satire …

Spartan Daily, September 25, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 12

Prospectus, September 25, 2013, Ashton Gwin, Briana Kay Stodden, Ted Sutterlund, Matthew Jackson, Alex Wallner, Mace Mackiewicz

Prospectus 2013

PROFESSOR STARS IN INDIE FILM; Access Success features Kerris Lee; International Student Award recipient: Jeongwon Yoon; The beginner's guide to budgeting; Tips for students who plan on transferring after Parkland; Using reality TV to reveal your personality; GOP's misguided attack on food stamps; Cobra women's soccer heats up; Tips for gaming on a budget

The Guardian, September 25, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, September 24, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 11

Ua12/2/1 College Heights Herald, Vol. 89, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• McKay, Michael. Apple Partners with WKU to Bring Tech to Bookstore
• Parker, Jacob. Bigger Red Marching Band – Music
• Downey, Casey. Baker Arboretum Provides Beauty, Learning Opportunities for Students
• Crumbie, Trey. Affordable Care Act Changes WKU Employee Health Plan
• Burton, Kristina. Crimes of the Heat to Start Shows This Thursday – Theatre & Dance
• Vogt, Darren. Editorial Cartoon re: Football Fans
• Pait, Ryan. 2013 Emmys Were a Night of Big Surprises
• Saturday’s Attendance Was a Good Start – Football Fans
• Downey, Casey. Restaurant Extends Hours with Late-night Diners in …

The Prospector, September 24, 2013, Utep Student Publications

The Prospector

Headline: Dramacare: Students Face Affordable Care Act

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Aulbach, Lucas & Elliott Pratt. Starting Quarterback Job Open Heading Into Saturday – Football
• WKU Players to Watch – Football
• Aulbach, Lucas. Looking to Dominate – Tyler Higbee
• Aulbach, Lucas. Young Receiving Core Looks to Put Mistakes Behind Them
• Aulbach, Lucas. Several Linebackers Anchor WKU Defense
• Pratt, Elliott. Times in the Trenches
• Pratt, Elliott. WKU Looking for Big Crowd Saturday
• O’Neal, Arla. Tailgating Expands for 2013 Season

Spartan Daily, September 19, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 10

Ua12/2/1 College Heights Herald, Vol. 89, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Crumbie, Trey. Hotel Adjacent to Alumni Center to Begin Construction
• Sproles, Katherine. Augenstein Alumni Center New Home for Campus Tours
• Koch, Cameron & Michael McKay. Suspects’ Planned Theft of $1,000 Ended in Death – Larry Thomas, Dominique Wortham, Adriana Mason
• Prochazka, Tyler. Syrian Civil War Hits Home for Students
• Parker, Jacob. Note from Abraham Lincoln Added to Kentucky Museum Exhibit
• French, Jackson. Another University Apartment Building Under Construction – Housing & Residence Life
• Kriz, Lindsay. Why There Should Be No Such Thing as Blurred Lines
• Bratcher, Nick. Confessing Our …

Spartan Daily, September 18, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 9

Prospectus, September 18, 2013, Mace Mackiewicz, Ashton Gwin, Ted Sutterlund, Burke Stanion, Alex Wallner

Prospectus 2013

PYGMALION MUSIC FESTIVAL 2013 PREVIEW; The benefits of being a Parkland student; International Student Award recipient: Nguyen Anh; Why your waiter hasn't gotten a raise in 22 years; The on-campus effect of off-campus threats; Sign-Painters: The Movie; Meet the Pros: Doug Burgett; Cobra golf teeing up for fall season

The Guardian, September 18, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, September 17, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 8

Ua12/2/1 College Heights Herald, Vol. 89, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Parker, Jacob. To Remember His Son Larry Thomas – Tariq Shabazz
• Kriz, Lindsay. Duck Dynasty Cast Members to Visit WKU Next Month
• Vogt, Darren. Editorial Cartoon re: Restaurants
• Midnight Munchies
• Kriz, Lindsay. New Column Starting Thursday
• Weigel, Andrew. Runners Compete at Commodore Classic – Track & Field
• Phillips, Jonah. Lady Toppers Go Scoreless in First Road Trip of 2013 – Soccer
• Aulbach, Lucas. Don’t Bury WKU After One Game – Football
• Pratt, Elliott. Through Their Fingertips – Football
• Pratt, Elliott. Young Receiver Earns Big Role in Offense – Football …