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Basic Communication Course Annual

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Basic Communication Course Annual Vol. 27

Basic Communication Course Annual

Full issue (196 pages, 7.0 MB)

Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore

LSU Master's Theses

With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of social media. The NFL, as the United States’ most popular sports league has been targeting the United Kingdom as it’s next market since the mid-2000s, and has gone as far as setting up a separate UK branch of their communications division (NFL UK). The NFL faces several challenges in engaging new fans in this …

Crisis Communication And Celebrity Scandal: An Experiment On Response Strategies, Leah Champion

USF Tampa Graduate Theses and Dissertations

Recent allegations surrounding Bill Cosby presented an opportunity to combine, test, and extend situational crisis communication theory typology and image repair theory response strategies for celebrity use. Because Cosby did not respond to the numerous allegations against him, it presented an opportunity to experiment with new and existing typologies using a real case, as opposed to analyzing past response attempts or using a hypothetical case. This study used a 2 X 4 factorial design to test veracity of claims, a proposed concept, and response strategies via survey. Even though none of the hypotheses were supported, the present study opened up …

Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais

LSU Master's Theses

When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …

Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow

Wayne State University Dissertations

ABSTRACT

PERCEPTIONS OF SOCIAL BONDS, SOCIAL ENGAGEMENT AND SOCIAL CAPITAL BY SOCIAL NETWORK SITE USERS

by

ALISHA M. BECKROW

May 2015

Advisor: Dr. Matthew W. Seeger

Major: Communications

Degree: Doctor of Philosophy

In this study we investigated the perceptions of social bonds, social engagement and social capital by users of the social network site Facebook. A survey questionnaire was distributed to three similar young professional organizations in the Midwest United States. The participants were asked about their use of Facebook as members of the organization. The results indicated that social network sites can be used to compliment other forms of …

Russian Soft Power Cultivation In The United States Of America: A Media Content Analysis Of "Russia Beyond The Headlines", David Evans

Graduate Theses, Dissertations, and Problem Reports (ETD)

The relationship between Russia and the United States of America has been a dominant feature of the international relations landscape for much of the last century. Following the collapse of the Soviet Union, this relationship has been significantly altered. Over the last decade, a resurgent Russia has begun to exert its influence on the global stage once again. This effort has been characterized by a mixture of traditional "hard power" and a relatively new form of "soft power." The government of the Russian Federation has developed a broad strategy for engaging the rest of the world with the intention of …

Campaigning For Judicial Office, 2012, Robert J. Zuercher

Theses and Dissertations--Communication

Concerns over the way in which judicial campaigns are conducted have been voiced since the 1970s. Judicial elections are thought to have become rough and tumble contests, featuring increasing campaign expenditures and controversial campaign speech. With the widespread deregulation of judicial candidate campaign speech in the early 2000s, scholars have become increasingly concerned with how judicial candidates campaign. This dissertation examines the role of the media in judicial elections, campaign communication methods used by candidates, how candidates develop campaign messages, controversial campaign speech, the consequences of campaigning, and candidates’ attitudes toward judicial selection reform. Data gathered from a survey of …

Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson

Theses and Dissertations

Drawing on literature from public relations, marketing, interpersonal communication, and organizational communication, this dissertation focused on the effects of authenticity on relationship management outcomes in nonprofit organizations’ social media efforts. There is significant need for relationship management rooted in authenticity with the rise in inauthentic communication online. This dissertation aims to contribute to relationship management theory by highlighting the role of control mutuality in analyses of authenticity in organization-public relationships in social media for nonprofit organizations like local animal welfare organizations. This dissertation proposes that control mutuality is an ethical outcome of authentic relationship management. This dissertation also proposes that …

Layers Of Identity & Privilege In Legislation: A Critical Discourse Analysis Of Senate Bill 744, Jessica Hewkin

Electronic Theses and Dissertations

This research examines Senate Bill 744 (S.744) from the 113th Congress of the United States, and its findings will be used as a model to reveal problems in similar legislation. Senate Bill 744 was proposed by the 113th Congress in an attempt to accomplish bi-partisan immigration reform. The bill was viewed (and still is) as a comprehensive compromise, in that neither Democrats nor Republicans were completely satisfied with its result. The outcome was that the legislators who were involved in S.744*s creation were satisfied that something on the topic of immigration reform had been accomplished (the bill passed the Senate, …

The Crisis Of Images: A Reading Of Feed A Child’S Controversial 2014 Advertisement, Marcel Tchatchou

Dissertations, Master's Theses and Master's Reports - Open

This work reads Feed A Child’s 2014 South African fund raising campaign advertisement (http://goo.gl/cRboV7) through Stuart Hall’s Encoding/Decoding model of communication. Utilizing concepts from Stuart Hall’s model this paper draws attention to racial questions raised by the commercial. Even though the commercial’s stated purpose is to raise awareness of unequal social conditions in South Africa, its visual elements are racially offensive. The turmoil generated by the commercial is the consequence of the complex structure of its message, and the fact that its meaning is not determined solely by the organization’s stated intentions. This work explores the way that the processes …

Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred

USF Tampa Graduate Theses and Dissertations

The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …

Effects Of Negative Media On Evangelical Christians' Attitudes Toward Evangelism, Linda Hoover

Antioch University Dissertations & Theses

This study examined how negative media influenced Evangelical Christians and their attitude toward evangelism practices. Using self-questionnaires, participants identified their level of in-group identification and type of internalized motivation for engaging in religious practices. After viewing a negative media clip about the professional football player, Tim Tebow, and his public expression of faith, 412 Evangelical Christians rated their fear of negative evaluation about engaging in evangelism. A control group of 31 participants completed questionnaires but received no media exposure. Consistent with previous research, the current study found that media exposure activated internalized social norms and feelings of oughtness, which were …

Food Tv, Kathleen Collins

Publications and Research

No abstract provided.

Cooking Class: The Rise Of The ‘Foodie’ And The Role Of Mass Media., Kathleen Collins

Publications and Research

I frame this chapter by asking three questions. First, is it new? One way to problematize this subject for readers is to challenge the notion that “foodie-ism” is a late 20th century phenomenon. I think it is a common misperception that this is a new development/trend/interest/hobby, and while it is certainly arguable that it has reached new heights and gone mainstream in unprecedented ways, foodie-ism (but must find a more timeless word for it for discussion!) has really ebbed and flowed in varying waves over the 20th century (and earlier) and therefore is not entirely new. Food and cooking have …

Critical Champions Or Careless Condemners? Exploring News Media Constructions In Cases Of Wrongful Conviction, Katherine Rozad

Theses and Dissertations (Comprehensive)

Countless incidences occur throughout the world each and every day. However, only a few of these occurrences are deemed newsworthy by the media. One area of information quite often categorized as “newsworthy” is that surrounding crime. Within crime-related news coverage are occasionally cases of wrongful conviction – miscarriages of justice in which the innocent are labeled “guilty” and wrongly punished. Despite decades of research in both the areas of crime and media, as well as wrongful conviction studies, no research to date has examined the way that cases of wrongful conviction are constructed in the media from the beginnings of …

Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill

Open Access Theses & Dissertations

ABSTRACT

Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …

Comic Book Fandom: An Exploratory Study Into The World Of Comic Book Fan Social Identity Through Parasocial Theory, Anthony Robert Ramirez

Open Access Theses & Dissertations

Comic books and their extensive lineup of characters have invaded all types of media forms, making comics a global media phenomenon that are having a wider profile in media and popular culture. The community of comic book fans has grown as well. The purpose of this study is to investigate how these fans identify with their favorite comic book character(s) through the application of parasocial theory, in order to discover if and how various identification levels lead to the fan's level of fandom or attachment. Various fans of comic books are interviewed, in order to investigate attachment levels and level …

Dating Across Difference: A Rhetorical Analysis Of Interracial Same-Sex Relationships In Targeted Media Outlets, Victor Santana-Melgoza

Open Access Theses & Dissertations

The purpose of this study is to examine how interracial same-sex relationships are constructed and communicated within gay themed media outlets, specifically magazine publications, and the possible effects such construction may have on various consumer populations through the frame of cultivation theory. I studied three major gay publications and surveyed 90 articles for both textual content and visual representation. Categories were then created and articles were grouped by relevance to each category. Through iterative processes, the number of useable articles fell to 68. Articles were mainly captured using online sources. Through this medium of online reading, other access points were …

Sourcing And Framing Analysis Of Source Messages In The Coverage Of Armed Conflicts By American And British Foreign Reporters, Ellada Gamreklidze

LSU Doctoral Dissertations

This dissertation contributes to closing several gaps in mass communication scholarship as well as indicates new avenues for further research in the area of sourcing and framing. This study explored whether reliance on official sources in foreign reporting of international crises is as heavy as the hypothesis predicts, and, by studying messages delivered by official sources in this coverage, revealed how those messages were framed. The results showed that officials were dominant sources of information in all the three media outlets studied. The results also supported the argument that the same indexing mechanisms are at force in foreign reporting and …