This Is Not A Cage Match,
2016
Gonzaga University
This Is Not A Cage Match, Joseph C. Shepard
Communication & Leadership Dissertations and Theses
During the 2016 presidential election season, Senator Ted Cruz’s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz’s digital outreach efforts in the shadow of GOP rival Donald Trump’s commanding use of traditional earned media. This case study views the Cruz campaign’s digital outreach strategy through the lens of the Agenda Setting theory of communication, which seeks to explain the mass media’s ability to influence what the important issues are to the public, and through the reverse agenda setting effect, meaning if the airtime is unavailable through traditional …
Examining The Role Of Music Streaming Motives, Social Identification, And Technological Engagement In Digital Music Streaming Service Use,
2016
University of Central Florida
Examining The Role Of Music Streaming Motives, Social Identification, And Technological Engagement In Digital Music Streaming Service Use, Heidi Bolduc
Electronic Theses and Dissertations
According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating music streaming motives, social identification, and technological engagement into the original TPB model framework in an effort to gain a better understanding of people's intentions to use …
Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence",
2016
University of Nebraska-Lincoln
Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang
UNL Faculty Course Portfolios
Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.
Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio,
2016
University of Nebraska-Lincoln
Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio, Michelle Carr Hassler
UNL Faculty Course Portfolios
This benchmark portfolio analyzes a collaborative elective course offered by the University of Nebraska-Lincoln College of Journalism and Mass Communications in partnership with NET News, the state’s public media organization. The Spring 2016 course offered students hands-on experience creating, implementing and assessing social media content and engagement strategies for NET News. This portfolio showcases the innovative nature of the course while also demonstrating its pedagogical underpinnings. The portfolio provides a broad overview, including course goals and how activities and assignments are aligned with them. Using several assessment strategies, the inquiry focused on the course’s final project, in which students were …
Toward A Situational Technology Acceptance Model: Combining The Situational Theory Of Problem Solving And Technology Acceptance Model To Promote Mobile Donations For Nonprofit Organizations,
2016
University of South Carolina
Toward A Situational Technology Acceptance Model: Combining The Situational Theory Of Problem Solving And Technology Acceptance Model To Promote Mobile Donations For Nonprofit Organizations, Yue Zheng
Theses and Dissertations
Using a nationwide survey of 994 respondents in February 2016, this study combines the situational theory of problem solving and technology acceptance model to refine the conceptual understandings of people’s motivations to make a mobile donation benefiting health-related nonprofit organizations. Findings provide empirical support for the combined model and an emerging situational technology acceptance model. Mobile phone users’ intentions to make a mobile donation are mostly influenced by their attitudes toward using technology and subjective norms. Practical implications are also discussed for nonprofit practitioners to better segment publics, design strategic messages, and disseminate communication campaigns to improve future fundraising.
You Will Be Punished: Media Depictions Of Missing And Murdered Indigenous Women,
2016
Wilfrid Laurier University
You Will Be Punished: Media Depictions Of Missing And Murdered Indigenous Women, Caitlin Elliott
Theses and Dissertations (Comprehensive)
The following thesis focuses on media depictions of Canada’s missing and murdered Indigenous women, a list that carries upwards of 1,200 names. The news coverage of these stories is reminiscent of television crime dramas in their depictions of minority victims of crime, specifically in regard to victim blaming. In order to examine this relationship, the present study compares coverage of missing and murdered Indigenous women in Canadian news articles to depictions of victims, particularly minority female victims, within crime procedural television shows. An ethnographic content analysis (ECA) was conducted in order to parse out common themes between news articles featuring …
Strategic Use Of Language In White House Twitter Communications,
2016
Louisiana State University and Agricultural and Mechanical College
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
LSU Master's Theses
Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …
Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver,
2016
Louisiana State University and Agricultural and Mechanical College
Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad
LSU Master's Theses
The HBO television program Last Week Tonight with John Oliver is a new and unique take on the typical political comedy show popularized by programs like The Daily Show and The Colbert Report. Uninterrupted by commercial breaks and with full creative control, host John Oliver and his team spend 30 minutes on Sunday nights discussing a typically underreported story at length, abandoning the monologue and interview portions reminiscent of traditional political comedy shows in favor of a long-form style investigation into a particular issue or topic. The main segment of each episode is then uploaded to the social media website, …
Planned Parenthood In Crisis: Social Media Strategies And Frames,
2016
Louisiana State University and Agricultural and Mechanical College
Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman
LSU Master's Theses
Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to …
No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem,
2016
Wilfrid Laurier University
No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker
Theses and Dissertations (Comprehensive)
American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …
Twerking, Alcohol, And Fame: The Construction Of Disney Celebrities In The Media,
2016
Wilfrid Laurier University
Twerking, Alcohol, And Fame: The Construction Of Disney Celebrities In The Media, Carla R. López
Theses and Dissertations (Comprehensive)
The mass media expanded intrusion of cameras into the public and private lives of celebrities has contributed to the public's fascination with Hollywood celebrities. Specifically, this cultural obsession has been increasingly centered on female celebrity's increased deviancy and criminal behaviours. Although numerous studies have been completed discussing the cultural fixation of Hollywood celebrity culture and the audience’s attachment to these celebrities, few have provided insight into the media construction of cultural narratives surrounding Disney celebrities. To fill the gap in the literature, I will assess how female celebrity deviance and sexuality is constructed in the media by examining the media …
Peran Media Massa Nasional Dalam Politik Internasional,
2015
Fakultas Komunikasi dan Multimedia Universitas Mercu Buana Yogyakarta, Indonesia
Peran Media Massa Nasional Dalam Politik Internasional, Nita Andrianti
Informasi
Abstract
In international politics, the mass media is not only a source of political information but also trigger the occurrence of political change. In general, the mass media has a specific tendency for reporting international coverage of the political events. In short, the media has a major role in the international political communication. Active involvement of the media have spawned the term "media diplomacy", the mass media as a channel in a diplomatic mission of a state against another state. As "media diplomacy", the mass media not only report diplomatic events, but also act as negosiator.Related to the media diplomacy …
Winona Currents Annual Report 2015,
2015
Winona State University
Winona Currents Annual Report 2015, University Advancement - Winona State University
Winona Currents
This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2015.
Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces,
2015
University of San Francisco
Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota
Master's Projects and Capstones
This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past …
White Faces In A Black Movement: Why Their Voices Matter,
2015
City University of New York (CUNY)
White Faces In A Black Movement: Why Their Voices Matter, Chauncey L. Alcorn
Capstones
This story follows the lives of two white activists in New York's Black Lives Matter movement. It examines the largely ignored impact white activists have had on the BLM movement and also explores the history of white activists in the abolitionist and Civil Rights movements. The climax details a highly-publicized spat between rival Black Lives Matter organizations that happened during a Dec. 4 protest to commemorate the one-year anniversary of Officer Daniel Pantaleo's non-indictment in Garner's death. My main character, a white male, was blamed for causing the rift and was asked to step down from his leadership position in …
Newspaper Coverage Of The 2008 General Election Presidential Campaigns,
2015
Ohio University
Newspaper Coverage Of The 2008 General Election Presidential Campaigns, William L. Benoit, Jayne R. Goode, Mark Glantz
Speaker & Gavel
News coverage of political campaigns is very important to the political campaign process. Some voters pay little attention to debates or other sources of information about the candidates and their policies. The news is one important source of this information. Newspapers can also supplement and reinforce the information possessed by voters who do attend to campaign messages. This study content analyzed news coverage of the 2008 general election presidential campaign (New York Times, Washington Post, USA Today). Horse race coverage was most common topic (45%), followed by themes about character (32%), and policy (23%). The tone of newspaper coverage was …
News Coverage Of The 2008 Presidential Primaries,
2015
Ohio University
News Coverage Of The 2008 Presidential Primaries, William L. Benoit, Corey Davis, Mark Glantz, Jayne R. Goode, Leslie Rill, Anji Phillips
Speaker & Gavel
President George W. Bush was completing his second (and final) term in office and Vice President Dick Cheney decided not to run for president. Thus, the 2008 American presidential primary is the first “open” campaign (with no sitting president or vice president competing) since 1952 with highly competitive primaries for both major political parties. This study uses content analysis to investigate news coverage (national newspapers, network television news, and local newspapers) of the 2008 American presidential primary campaign. Most themes in the news concerned the horse race (66%) with somewhat more emphasis on the candidates’ character (18%) than their policy …
Ua3/9/7 Navitas Separation,
2015
Western Kentucky University
Ua3/9/7 Navitas Separation, Wku President's Office - Ransdell
WKU Administration Documents
Email from WKU president Gary Ransdell to faculty & staff regarding international students.
Ua3/9/7 Message,
2015
Western Kentucky University
Ua3/9/7 Message, Wku President's Office - Ransdell, Wku Philosophy & Religion
WKU Administration Documents
Email from WKU president Gary Ransdell to faculty & staff regarding anti-Muslim sentiments. Includes messages from Eric Bain-Selbo and Lhousseine Guerwane.
Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash,
2015
University of South Carolina - Columbia
Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash, Ashley F. Miller
Theses and Dissertations
Tumblr is an understudied social media site with a young, progressive, and queer user base of content creators. This study examines Tumblr posts about Here Comes Honey Boo Boo to understand the nature of Tumblr and the way a convergent culture that includes non-viewers negotiates a television show dependent on stereotypes. Discourses around authenticity, LGBTQ issues, and body acceptance resist the negative white trash connotations of the show, but this resistance is embedded in stereotypes around race, class, gender, sexuality, and geography. The result is a continuum in which users negotiate what the show means in how they use that …
