Mass Communication Commons^™

Strengthening The Introductory Communication Course: An Opportunity Through Better Alignment With Today’S Needs, Jon A. Hess

Basic Communication Course Annual

More than a century after its inception in contemporary form, the discipline of Communication has encountered a tremendous opportunity—the chance to become an “essential discipline” in the academy, one like Math or English, which universities consider indispensable to the work they do. And yet, as a discipline, we have not sufficiently moved toward taking advantage of that opportunity. While such a move will require action in curriculum, scholarship, and service, one of the highest-impact areas in establishing the necessity of Communication is the introductory course.

In order to understand the opportunity that lies before us, we have to understand how …

Nontraditional Students, Multilingual Learners, And University Type: The Vital Missing Comparisons In Our Basic Course Research, Melissa A. Broeckelman-Post, Brenda L. Macarthur

Basic Communication Course Annual

After the G.I. Bill was passed in 1944, the United States saw a massive expansion of higher education. The subsequent economic growth, expanding middle class, and support of public education meant that more Americans had access to college education than ever before (Bok, 2006).

In the decades that followed, a typical or “traditional” college student was a person who entered a four-year university at the age of eighteen immediately after completing high school, attended full time, considered their education a full-time responsibility, had no dependents, was employed part time or not at all, and graduated in four years (Center for …

Beyond 'Basic': Opportunities For Relevance, Deanna L. Fassett

Basic Communication Course Annual

Recently one of my colleagues asked me if I could foresee a time when I would give up supervising teaching associates; she said it in a kindly way, but with a cringe and a shrug, as if to suggest that I was sacrificing my efforts on something beneath me…a departmental service. I’ve been coordinating our introductory public speaking course and supervising TAs for fourteen years now, and I still get this question.

Each time, I explain that giving up those responsibilities would be like asking someone to uproot their research passion from, say, performance studies to instructional communication, from any …

Basic Course Strength Through Clear Learning Outcomes And Assessment, W. Bradford Mello

Basic Communication Course Annual

Former NCA President Richard West, writing in Spectra during his presidential year, lamented that the basic course in communication lacked national cohesion, especially compared to other disciplines like psychology, political science, or sociology (West, 2012). Some, including myself, may quibble with the comparison to other disciplines, arguing that History 101, Political Science 101 or Sociology 101 do not necessarily look the same at all institutions around the nation.

However, West’s call for examination of the basic course was a welcome one:

• I believe it is time for our organization to undertake a thoughtful examination of the basic course and ascertain …

A Digital Divide? Assessing Self-Perceived Communication Competency In An Online And Face-To-Face Basic Public Speaking Course, Joshua N. Westwick, Karla M. Hunter, Laurie L. Haleta

Basic Communication Course Annual

Previous research has documented an inverse relationship between speaking anxiety and self-perceived communication competence (SPCC). However, a recent assessment case study of an online basic public speaking course revealed that while the course decreased students’ speaking anxiety, it failed to increase their SPCC. Prompted by this surprising discrepancy and bolstered by continuing calls for increased exploration of educational quality of online public speaking courses, the current study compared SPCC between online (n = 147) and face-to-face (F2F) (n = 544) delivery of the large, standardized, multi-section basic public speaking course at our institution. Pretest scores of students’ overall SPCC were …

Assessing The Effects Of A Public Speaking Course On Native And Non-Native English Speakers, Tara Suwinvattichaiporn, Melissa A. Broeckelman-Post

Basic Communication Course Annual

This study tested whether there is a difference in the benefits of a traditional public speaking course for Native English Speakers (NES) and Non-Native English xii Speakers (NNES). The study assessed changes in Communication Apprehension (CA), Self-Perceived Communication Competence (SPCC), and Willingness to Communicate (WTC) before and after participants took the traditional public speaking course.

The findings indicate that NES and NNES had equal benefits and growth in these self-report measures and suggest that we should further investigate which public speaking course structure is most beneficial for NNES.

The Unaware, Accurate, And Overly Critical: Video Technology Use Of Improving Public Speaking Competency, Luke Lefebvre, Leah E. Lefebvre, Mike Allen

Basic Communication Course Annual

Students often hold overly favorable views of their public speaking skills. In this study, students set goals prior to speaking, and then assess the presentation via video replay. Although some basic courses use video, the technology is not standard practice nor consistently utilized to aid student skill development for speechmaking.

Differences between students’ self-estimated and earned grades students were categorized into five estimator groupings. Study 1 (N = 102) results indicated video self-evaluation positively influenced student ability for predictive goal-setting, improved accuracy for assessing speech quality, and diminished overestimation from the informative to persuasive speech.

To further explore the findings …

Assessment Of Student Learning Gains In Oral Competency, Lynn O. Cooper, Rebecca Sietman

Basic Communication Course Annual

The basic course in communication has a well-established record of enhancing oral competency, which plays a primary role in personal, academic, and professional success. However, there is limited empirical support to substantiate that the ways we teach this course are responsible for these gains. A 24-item Likert- like scale instrument developed from the eight Competent Speaker categories (Morreale, Moore, Taylor, Surges-Tatum, & Hulbert-Johnson, 1990; Morreale, Moore, Surges-Tatum, & Webster, 2007; SCA, 1993) has been reliably used for the past decade in campus pre- and post-assessments.

In Study One, measures of 2485 students taking the basic course over the past six …

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Basic Communication Course Annual

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Basic Communication Course Annual Vol. 28

Basic Communication Course Annual

Full issue (222 pages, 8.5 MB)

Eisenhower's Farewell Speech: Initial And Continuing Communication Effects, Bruce Kuiper

Faculty Work Comprehensive List

When Dwight D. Eisenhower delivered his final Presidential speech in 1961, he was using the opportunity to bid farewell to America, but he was also trying to warn his fellow countrymen about deeper challenges threatening the country. In this analysis, Eisenhower’s speech is examined in light of the impact it had on American culture, communication concepts, and political ramifications. The paper initially highlights the previous literature on the speech, especially in light of its 50^th anniversary, and reveals a man whose main concern was how the speech’s words would affect his beloved country. The painstaking approach to the wording …

Effect Of Mass Media On Family Planning Choices In Indonesia, Beta Ardiansyah

MPA/MPP/MPFM Capstone Projects

Realizing the necessity of family planning, the Indonesian government started family planning programs in the late 1960s, long before the global Program of Action from the International Conference of Population (ICPD) in 1994.

Many studies have tried to draw plausible explanations for the prevalence of family planning focused mainly on socio-economic factors but few studies have approached the issue from the perspective of mass media influence as the variable of interest. This study attempts to fill this gap created by the lack of empirical evidence about mass media effects of family planning choices by examining the contraceptive behavior of Indonesian …

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …

Effects Of Conflict Sensitivity In News Stories And User-Generated Comments, Marta Natalia Lukacovic

Wayne State University Dissertations

The discussion about normative repercussions of conflict sensitive framing of journalistic communication demands empirical evidence. Thus, this study provided experimental examination of effects of peace journalism. Furthermore, this study also explored the effects of conflict sensitive framing of user-generated comments. Widely popular digital media platforms provide countless and growing opportunities for regular citizens to create and share different types of content, including comments, which means user-generated content should be considered in evaluation of present-day media effects. The collected evidence suggests that conflict sensitive framing in both professional and user-generated forms has certain effects on how audience perceives news about wars …

Social Justify Your Lesson Plan: How To Use Social Media To Make Pop-Culture Scholarly, Lydia Willoughby, Kelly Blanchat

Publications and Research

In this chapter, we describe a lesson plan that uses social media (specifically Twitter) to empower students with the ability to critically analyze, reflect, and actively engage with community-based research content. The lesson plan is rooted in feminist pedagogy—a teaching/learning that actively engages with the material being studied by embracing social media as a viable platform for scholarship.

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Sports Content Viewership Motivations Across Digital Devices, Mark Henry

Walden Dissertations and Doctoral Studies

U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention to view sports content on digital devices. Knowing such factors is important for advertisers to prioritize distribution channels. Uses and gratification theory formed the theoretical framework for the study. The methodology adapted a survey that encapsulated 9 motives. The research questions examined what motives influenced sports viewership, what motives predicted the intention to view specific sports content, and the …

Call-Out Culture: How Online Shaming Affects Social Media Participation In Young Adults, Ethan M. Huffman

Communication & Leadership Dissertations and Theses

Communication via social media is important to many young adults. While participation affords benefits, it can lead to acts of online shaming. This study hypothesized that young social media users are concerned that the information they post online could cascade out of control leading to a verbal attack by an anonymous crowd. As a result, users reduce the frequency of posting content to social media after witnessing or experiencing acts of online shaming. Academic attention has not focused on social media participation, or the lack thereof, as a behavioral trait akin to organizational silence. Drawing on Morrison and Milliken’s (2000) …

Competing For Attention: U.S. Millennial Perception Of Traditional And Social Media, Carl Neal Hudson

Communication & Leadership Dissertations and Theses

This study examines how U.S. Millennials view information reported by traditional and social media using Christians and Fackler’s (1993) communitarian ethics and Entman’s (1989) ideas on media “frame analysis” as a foundation for analysis. For the purposes of this study, Islamic State – a radical extremist organization rooted in the Middle East – is widely reported on both platforms and is used as a focal point for the study’s purposes. U.S. Millennials who participated in this study address their concerns with how information is reported in today’s 24/7 news coverage and constant outreach from organizations that report on world events. …