Mass Communication Commons^™

Using Information To Affect Party Alignment And Third Party Support, Lindsey Spillman

Honors Capstones

No abstract provided.

How Various Sources Of Content On Social Networking Sites Affect Millennial’S Attitudes Toward A Brand, Katherine Campbell

Honors Capstones

No abstract provided.

Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres

Electronic Theses and Dissertations

This is a nontraditional thesis that combines social research in ethnic stereotypes in TV and film with the creative process of film production. This paper contains the formal step of research, in addition to the details on the production and creation of five original short films related to the issue of ethnic representations.

Access Magazine, May 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

#Therighttoremainsilent: Police Department Adoption And Deployment Of Social Media, 2010-~2015, Paul Geary

UNLV Theses, Dissertations, Professional Papers, and Capstones

Police have a complex myriad of ever-changing responsibilities and fluid expectations from the public, and traditional media has performed a largely ambivalent self-appointed oversight and agenda-setting function vis-à-vis police for decades. But in the last five years, the second wave of the first new mass communications medium since the 1940s, social media, has democratized both that oversight function as well as traditional media's agenda-setting ability. Meanwhile, police have been characterized as slow to adapt to change and to adopt new practices in response to a changing world. This work analyzed police agency social media adoption and explained the rate at …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

The Revolution Will Be Computed: Fantasy, Apple Computer, And The Ethos Of Silicon Valley, Misti Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

My thesis undertakes a rhetorical analysis of the discourse surrounding the development of the personal computer and Apple Computer as a case study in Silicon Valley discourse. The analysis spans twenty years (1964-1984) starting with San Francisco-area computer hobbyist clubs and ending with the release of Macintosh by Apple Computer. Symbolic convergence theory (SCT) and fantasy theme analysis (FTA) provide the primary methodology for my work. Because SCT/FTA developed from small group communication research, they are fitting tools for understanding how small groups of people impassioned about building something new can impact public discourse. I connect SCT/FTA with a materialist …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Spartan Daily, April 28, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 36

Ua12/2/1 The Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 91, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. The Cuts Are Coming – Budget
• Dick, Jacob. WKU Plan Privatizes 202 Staff Positions – Facilities Management
• Collins, Emma. Budget Reduction Plan Contains Tuition, Salary Increases
• Kast, Monica. New York Times Reporter, WKU Alumna Speaks to Students – Nikita Stewart
• Kast, Monica. Presidential Search Committee Hosts Student Forum
• Collins, Emma. Ball State University Student Gives WKU Sexual Assault Awareness Report Card – Brianna Kirkham
• Collins, Emma. Helm Library to Close for Repairs Over Summer – University Libraries
• King, Jennifer. Editorial Cartoon Couch Potato
• Lever, Katie. Letter to …

Spartan Daily, April 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 35

Prospectus, April 27, 2016, Parkland College, Peter Floess, Scott Barnes, Matthew D. Moss, Zonghui Li

Prospectus 2016

Course changes lined up for coming semester; Teenager receives degree at Parkland before graduating high school, How America's Electoral College works, McDonnell case at high court will test reach of bribery laws (AP), Illinois bills would limit mentally ill from owning guns (AP), Ex-NFL QB Johnny Manziel indicted in Texas (AP), Saudi prince unveils plans to welcome tourists (AP), Tourist in yoga airplane altercation allowed to fly to Korea (AP), Club Latino hosts bubble soccer (photo essay);

Ua3/9/7 Budget Reduction Plan, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding budget cuts.

Spartan Daily, April 26, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 34

Ua12/2/1 College Heights Herald, Vol. 91, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Students & Community March for Sexual Assault – Demonstrations, Take Back the Night
• Kast, Monica. WKU Mental Health Advocate Recognized Nationally – Brendan Ward
• Kast, Monica. Reserve Fund Tapped, Search Firm Announced – Regents, Presidential Search
• Moore, Elisabeth. WKU Staff Give Suggestions to Presidential Search Committee
• Moore, Mollie. A Healthy Body Means a Happy You
• King, Jennifer. Editorial Cartoon
• Money Well Spent? – Budget, Track & Field, Athletics
• Hardin, Scout. How to Be the Best Dressed at the Kentucky Derby – Fashion
• Scarlett, Gabriel. Magic in the …

The Prospector, April 26, 2016, Utep Student Publications

The Prospector

Art & Entertainment Issue

Headline: Art and All Its Forms

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …