Mass Communication Commons^™

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Illusions Of A ‘Bond’: Tagging Cultural Products Across Online Platforms, Nadine Desrochers, Audrey Laplante, Anabel Quan-Haase, Kim Martin, Louise Spiteri

FIMS Publications

Structured Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. This study explores social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyze data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming, and its derivative products. The analysis of tagging practices in each of the …

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

Access Magazine, Summer 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs …

Prospectus, June 29, 2016, Parkland College, Matthew D. Moss, Scott Wells, Peter Floess

Prospectus 2016

Theft remains most prevalent crime on Parkland campus, New Parkland women's soccer coach named, 'American idiot' performed in Parkland Theater

The Role And Usage Of Apps And Instant Messaging In Religious Mass Events, Juan Narbona, Daniel Arasa

International Journal of Religious Tourism and Pilgrimage

Over the last few years, large events have conferred great importance on Event Management, or the management of mass meetings. In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and World Youth Day are all good examples of this. These events imply at least a threefold spiritual, organizational and touristic challenge, and success in each one of these areas contributes to the favourable result of the …

The Importance Of Music Festivals: An Unanticipated And Underappreciated Path To Identity Formation, Kimberly F. Rudolph

Honors College Theses

The purpose of this study is to understand and explain the growing popularity of music and art festivals around the world. Music festivals are events consisting of a variety of bands and musical artists performing shows, on numerous stages, over a period of days to a large audience in outside and inside venues. Through field research, participant-observation, personal interviews, and survey research at the 2015 Bonnaroo Music and Arts Festival, this study suggests that they are much more than simple entertainment venues. Because humans desire to belong and music functions in the capacity as a global language, music festivals are …

The Prospector, June 21, 2016, Utep Student Publications

The Prospector

Headline: DWI Will Cost You More Than A Mug Shot

Professional Resource: The Routledge Companion To Remix Studies (2015), Benjamin Thevenin

Journal of Media Literacy Education

No abstract provided.

Padawan’S Journey: Remixing Star Wars Radio For Adolescent Literacy Education, Mark J. Davis

Journal of Media Literacy Education

The Star Wars phenomenon motivates adolescents who may be disengaged in the classroom. The wealth of visual content may overshadow the power of the music, sound effects, and dialogue. In literacy education, skills are often practiced by reading and discussing traditional texts. In this digital literacy project, struggling readers remixed the Star Wars canon through audio storytelling. Students served as actors, Foley artists, and directors in the recording of brief episodes based on the original trilogy. The project heightens students’ oral fluency and text comprehension by engaging in close reading and structured dialogue. The recordings demonstrate how students can be …

Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq

Journal of Media Literacy Education

While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs of media …

The Think Aloud Approach. A Promising Tool For Online Reading Comprehension, Stefania Carioli, Andrea Peru

Journal of Media Literacy Education

Despite its unquestionable interest from a theoretical and practical point of view, so far there has been little research on online reading and there is a lack of attention paid to this topic in most European educational institutions. In particular, primary and secondary school teachers are not adequately trained on how and when to intervene to support students’ proficiency in the online reading comprehension. After presenting a rationale demonstrating why students may struggle with online reading comprehension and the importance to adopt a self-regulated reading, this study proposes a Teacher’s Guide that could support late primary and secondary school teachers …

The Issues And Challenges Of Assessing Media Literacy Education, Evelien A. Schilder, Barbara B. Lockee, D. Patrick Saxon

Journal of Media Literacy Education

In the media literacy literature, the challenges associated with assessment have, to a great extent, been ignored. The purpose of this mixed methods study was therefore to explore the views of media literacy scholars and professionals on assessment challenges through qualitative interviews (n = 10) with the intent of using this information to develop a quantitative survey to validate and extend the qualitative findings with a larger sample of media literacy professionals and scholars from around the world (n = 133). The findings offer an overview of the assessment challenges encountered by these participants.

Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan

Journal of Media Literacy Education

This exploratory, mixed-methods study uses data gathered during the previous U.S. presidential election in 2012 to evaluate student political engagement and digital culture. Survey results and media diary entries revealed that college students enrolled in a media literacy course during Super Tuesday or Election Day gravitated toward low-barrier political actions and expressive modes of citizenship, and they were most engaged when there was a social component to following election news. These results, coupled with recent data on political engagement and media consumption, present an opportunity to consider the role of digital platforms and online communities in the 2016 election.

Why Does Film And Television Sci-Fi Tend To Portray Machines As Being Human?, Edward Brennan

Conference Papers

This paper identifies, and attempts to explain, a lack of diversity in the way that cinema and television science fiction represents robotics and artificial intelligence (AI). Through a qualitative content analysis of recent film and television portrayals, it is argued, that a limited and limiting vision predominates. This limitation may serve to ideologically reinforce the power of corporate elites. It may also hamper discussion and debate around technological possibilities and their relationship with society.

There has been a slew of entertainment productions since 2013 that represent AI and robotics. This work examines Her (2013), Transcendence (2014), Interstellar (2014), Chappie (2015), …

Television In Ireland: A History From The Mediated Centre, Edward Brennan

Conference Papers

This paper identifies and critiques a dominant narrative in the history of Irish television, which is too often passed off for, or accepted as, the history of television in Ireland. The his- tory of television in Ireland has been written within an institutional framework and depends on the cultural binary of tradition and modernity, ‘old Ireland’ and ‘new Ireland’. This dom- inant narrative fails to interrogate television as a medium. It provides an account of the Irish broadcaster RTÉ rather than an account of the arrival of a new medium. Ironically this nar- rative which hinges on the role of …

The Prospector, June 14, 2016, Utep Student Publications

The Prospector

Headline: We're in this Together: El Paso Shows Solidarity for Victims of Orlando Shooting

The Prospector, June 7, 2016, Utep Student Publications

The Prospector

Headline: The Right to Choose: Equality Texas Announces Trans Visible Project