Mass Communication Commons^™

1st Place Contest Entry: "The Chip Off The Block": The 21st-Century Legacy Of Schoolhouse Rock!, Megan Lewandowski

Kevin and Tam Ross Undergraduate Research Prize

This is Megan Lewandowski's submission for the 2025 Kevin and Tam Ross Undergraduate Research Prize, which won first place. It contains their essay on using library resources, their bibliography, and a summary of their research project on the legacy of Schoolhouse Rock! in the 21st century.

Megan is a fourth-year student at Chapman University, majoring in Music and Psychology. Their faculty mentor is Dr. Carrie Dike.

2nd Place Research Paper: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix

Kevin and Tam Ross Undergraduate Research Prize

In today’s world, the news we watch often does more than inform us; it shapes our perceptions of security and the future. In this paper, I examine the extent to which an individual’s consumption of particular Spanish-speaking TV news channels contribute to their sense of financial vulnerability. Using an original data set of responses to the questions in the 2020 American National Election Studies (ANES), I find a moderately strong relationship between the television news channel Aquí y Ahora, and the degree to which they are worried about their financial situation. While it is true that various factors such …

Cpec In The Shadows Of Fifth Generation Warfare And The Dynamics Of Propaganda Model, Muhammad Usman Sahibzada, Wenshan Jia

Communication Faculty Articles and Research

Purpose – The clear patterns of bias and propaganda such as narrative framing and selective reporting are severely affecting the public opinion and policymakers. Overall, the study shows that media depiction of CPEC conditioned by the propagandistic model and 5GW strategies carries deep meanings for global politics. In addition, there is the necessity to increase media literacy and strategic communication so as to direct the complications of these projects. Transparency and international cooperation become important for regional stability as well as informed public discourse.

Design/methodology/approach – The qualitative analysis of media content is carried out for this research across the …

Who Has The Leash On The Watchdogs? An Analysis Of Public Records Laws In The State Of Nebraska, Madelyn Ames

Honors Program: Senior Projects (Public)

In this research paper, I examined the effectiveness and history of public records laws in Nebraska. The focus is on how these laws provide government transparency and accountability. This is done by looking at the historical context, doing a comparative analysis to another state and looking at recent events. Nebraska appears to do well in comparison to other states for complying with public records requests but there is room to grow. In this paper, I argue that there is more work to be done regarding the public's right to know. Based on my case studies regarding two public records request …

Review Of Algorithms Of Resistance: The Everyday Fight Against Platform Power, John G. Mcnutt

The Journal of Social Encounters

No abstract provided.

The Current - Volume 35 Issue 11, Nova Southeastern University

Student Newspapers

No abstract provided.

The Effects Of Disclosure Of Genai Use In The Production Of Advertising In High And Low Involvement Settings, Shawn Griffin

LSU Master's Theses

This study explores the effects of GenAI disclosure on advertising effectiveness and how these influences interact with consumers’ involvement in advertised products using a 2×2 experimental design with 83 participants, manipulating AI disclosure (disclosed vs. not disclosed) and involvement level (high vs. low). Findings indicate that disclosure negatively impacts brand attitude but has no significant effect on ad attitude, purchase intention, or sharing intention. An interaction effect was also found that in high-involvement conditions, disclosure increased the intention to share the ad. These results, framed through the Elaboration Likelihood Model (ELM) and Persuasion Knowledge Model (PKM), offer insights into the …

“Call It What You Want” Analyzing Taylor Swift’S Communication Strategies During Public Controversies, Isabella Cuello

USF Tampa Graduate Theses and Dissertations

This study examines Taylor Swift’s crisis communication strategies during public controversies, particularly her disputes with Kanye West and Kim Kardashian between 2016 and 2019. Using Situational Crisis Communication Theory (SCCT) and Symbolic Convergence Theory (SCT), this research employs qualitative analysis to assess media framing, symbolic narrative construction, and the role of digital engagement in reputation management. Through a thematic analysis of 72 lifestyle journalism articles (in U.S. based publications from 2016-2019), the findings reveal that Swift strategically navigated public scrutiny by reclaiming negative imagery, such as the snake symbol, and leveraging social media to reframe her public persona. The study …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Media Literacy Efficacy & The Rise Of Native Advertising In Social Media: A Sequential Mixed-Method Approach To Behavioral Interaction With Deceptive Advertising Content, Elyse F. Dipisa

USF Tampa Graduate Theses and Dissertations

Native advertising has grown in advertiser usage and relevance within the advertising space. Branded or sponsored content is in no way a new concept; however, with less consumer participation with traditional advertisements, the industry has shifted to make advertising content look “native” - as if they belong within the format of the platform and among the user-generated content published. Social media presents a continuously progressing digital landscape that is available and accessible for consumers. The environment’s accessibility allows for it to be reachable by consumers from a range of backgrounds. This study engages a two-step explanatory mixed methodology aimed at …

The Current - Volume 35 Issue 10, Nova Southeastern University

Student Newspapers

No abstract provided.

La Intensificación En Los Comentarios De Noticias: La Prensa Deportiva Digital, David Sanchez-Jimenez

Publications and Research

Las plataformas digitales de los periódicos permiten una comunicación más fluida y dinámica con y entre la audiencia, que refleja algunos patrones de la comunicación oral (Briz, 1997, 1998; Yus, 2001, 2010; Albelda, 2004; Albelda y Estellés, 2021). Entre ellos, se encuentran los recursos lingüísticos de intensificación que refuerzan la fuerza ilocutiva de los comentarios emitidos, en una clara apuesta por dotar al texto de una mayor interactividad con sus potenciales receptores. El objetivo de esta investigación consiste en conocer cómo se relacionan entre sí los participantes de estas plataformas en la prensa deportiva. En particular, se prestó especial atención …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Evaluating Campus Safety: Insights From Cal Poly Students, Demaree E. Lewis

Communication Studies

Campus safety is a major concern for students and faculty, especially in light of a few recent incidents at Cal Poly. This study explores students’ overall perceptions of safety, thoughts on Cal Poly’s method of communicating with students about crises, and the selection process of Resident Advisors (RA) on campus. Using a mixed methods approach, a survey collected responses from 125 students at Cal Poly, analyzing both qualitative and quantitative data. Analysis showed significant gender differences, with women reporting lower feelings of safety, satisfaction of Cal Poly crisis communication efforts, and overall lower trust in RA’s and Cal Poly’s vetting …

The Guardian The Month Of March 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd

CLASP Lecture Series

Dr. Memmott’s presentation will showcase “Introducing Lary”—an ongoing AI project that explores the re-invention of the self following life-changing cancer surgery and treatment. This talk profiles the artist’s experience with a laryngeal cancer diagnosis and the medical interventions that follow. Utilizing a variety of AI platforms for both video and image production along with journal entries and medical reports as text prompts, the resulting work is a set of distinctive media that range, in Dr. Memmott’s words, “from the mythic to the horrific; the historical to the speculative.” Though at times the resulting media may emphasize the emergent body horror …

The Current - Volume 35 Issue 9, Nova Southeastern University

Student Newspapers

No abstract provided.

How Effective Are Fact-Checks In Pakistan And Who Engages With Them?, Waqas Ejaz, Sacha Altay, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

For fact-checks to be effective, they must first and foremost reach their intended audience. Yet, little is known about what determines engagement with fact-checks and how to enhance their reach. We conducted a pre-registered online survey experiment in Pakistan (N participants = 302, N observations = 1208) investigating the effectiveness of fact-checking, and the determinants of engagement with fact-checks and misinformation. We found that fact-checking reduced misperceptions, especially among the most misinformed. Trust was an important moderator of the effectiveness of fact-checking and of engagement with both the fact-checks and misinformation. For instance, fact-checks were more effective among participants who …

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …